Everyone is obsessed with micro content. Make no mistake about it, the fixation on short, real-time quips has reached epic proportions. While we urge readers to open their eyes to the fact the web is holistic and to reach beyond Facebook and Twitter it is a topic that we do keep coming back to in order to balance other discussions around the web.
While reading Reddit I came across a great story on how to become a good programmer in 6 really hard steps. It was written in response to another story which promised “easier ways to make your code amazing.”
Many brands (and people) have fallen into a routine of aggregating / curating their category as the extent of their social participation. They use tools and or team members to scan the day’s news and re-share it as micro content usually comprised of a link and a headline.
We’ve been documenting images that get passed on throughout the social web since 2008. More than 1 million of you have viewed the series, making it the most popular of our ongoing threads at The Future Buzz.
We’ve long since made the point that religion is one of the best examples of the efficacy of marketing. Take your personal beliefs out of the picture and think critically about it for a moment: people are persuaded to believe in a story and follow a group of others without any real evidence. Other than marketing.