Digital Marketing And Social Media PR – The Future Buzz

The web has always enjoyed talking about, well, the web. That’s nothing new. It was true in the days of forums and boards, in fact some of the most heated threads stemmed from meta discussions.

The “web is dead” linkbait discussions are back, spurred in part by recent IPO news but also by various tech pundits (ironically enough, the discussions started at sites on the open web).

The web (and marketers in particular) continue to obsess over real-time. It is put on a pedestal by many who fall victim to the trap that they have to see everything new, now or that is only way web communities work.

While I don’t think we suffer from information overload, I actually think we suffer from a more sinister problem. Curator overload. Not good curators like Robert Scoble or Jason Kottke. Those guys are worth their weight in gold.

There is no shortage of people discussing the topic of ‘if infographics are played out.’ Upon searching Google, there are more than 14K results for the phrase match “infographics jumped the shark” as just one example:

Sharing a link is one of the simplest and most social actions you can take on the web. It should be consistent across platforms. And Facebook has broken it (at least to leave Facebook) adding unnecessary complexity and poor user experience to an action the rest of the web thrives on.