Digital Marketing And Social Media PR – The Future Buzz

This occurs mostly in Twitter. You’ve seen it. The daily Tweet circus of users sharing reciprocal social links to each other’s sites in an automated fashion, usually without even reading what they are sharing.

Telling people to “create compelling content” is not marketing advice. It’s common sense. And if this is the type of content you create or share, you’re part of the problem.

Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.

All Facebook recently ran a story with the headline: SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts. Except Future Buzz readers are already laughing that anyone thinks this is a “shocker.”

How many new blog posts or web pages does your company publish every week? 5? 3? 1? Inconsistent? Do you really expect to scale web traffic, conversions and community if you don’t consistently show up? If you do, you’re dreaming.

Everyone continues an unhealthy obsession with flirting at the edge. And most of the people doing so probably have no business being there (yet) in the first place.