Digital Marketing And Social Media PR – The Future Buzz

Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.

All Facebook recently ran a story with the headline: SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts. Except Future Buzz readers are already laughing that anyone thinks this is a “shocker.”

How many new blog posts or web pages does your company publish every week? 5? 3? 1? Inconsistent? Do you really expect to scale web traffic, conversions and community if you don’t consistently show up? If you do, you’re dreaming.

Everyone continues an unhealthy obsession with flirting at the edge. And most of the people doing so probably have no business being there (yet) in the first place.

Today I’d like to debunk some of the frequent misconceptions new marketers have about branding campaigns. Specifically, I want to share how they can be profitable and even if the campaigns send traffic but zero direct sales that can actually be OK.

I’ve noticed some businesses and marketers have an aversion to paying for promotions online. While you should steer clear of certain tactics like paid links or paid blogging, white-hat paid tactics absolutely have their place in holistic online marketing.