Digital Marketing And Social Media PR – The Future Buzz

We’ve been documenting images that get passed on throughout the social web since 2008. More than 1 million of you have viewed the series, making it the most popular of our ongoing threads at The Future Buzz.

Today I wanted wanted to start a discussion about your team members participation in social media on behalf of your brand. Specifically, I want to chat about basic philosophy of how you handle putting people forward.

The marketing and technology categories continue to buzz about Google+, Facebook, Twitter and other social outposts. Outposts are popular because they’re easy. Easy to setup because they don’t require any specialized skills, easy to make look nice since you’re coloring within the lines.

Chris Brogan recently shared a post titled no enemies. And that’s a nice thought. It makes me feel fuzzy and warm inside. Except it is hardly the world we live in, and in fact I would say the opposite: if you’re not making enemies, you’re doing it wrong.

All I can think of when I hear people talk about their Klout scores is the famous opening line from the popular TV Show Whose Line Is It Anyway.

Working with teams on countless social marketing and PR projects internally, with clients and even random ideas purely for fun has given me an appreciation for keeping everyone motivated and interested in what they’re doing.  In fact it’s tough for me to recall an ultra-successful project that occurred in a situation without a majority of the team motivated and passionate about what they were working on.