Digital Marketing And Social Media PR – The Future Buzz

I can’t seem to go a week without reading a story asking the marketing industry to develop measurement “standards.” And I still don’t see why this is necessary or a good idea at all.

Most of my career has been spent working on the agency-side. At one point, I had the idea of creating a personalized dashboard to show results in a visual format and also personally know how I was doing to help my team.

A few years back our friends at Techdirt posted a smart formula for making money from the web. It was simple: CwF + RtB (Connect with Fans and give them a Reason to Buy).

There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance Indicators) of their social marketing efforts, such as number of followers / fans or engagement with their communities.

Pinterest. Pinterest?! Really? Do I have to? That was what I first thought. I’ll admit it. The last thing I wanted to do was add another network to the long list of online communities I was already attempting to participate in.

Want to get more done in your day? Of course you do. To stay competitive in any industry, from digital marketing to software development, in many cases it comes down to one thing: productivity.