Digital Marketing And Social Media PR – The Future Buzz

There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance Indicators) of their social marketing efforts, such as number of followers / fans or engagement with their communities.

Pinterest. Pinterest?! Really? Do I have to? That was what I first thought. I’ll admit it. The last thing I wanted to do was add another network to the long list of online communities I was already attempting to participate in.

Want to get more done in your day? Of course you do. To stay competitive in any industry, from digital marketing to software development, in many cases it comes down to one thing: productivity.

Branding, marketing, advertising, and PR industries often practice an empirical approach in their search for the best decision: “let’s do our best, then launch the new logo/banner/press release and we’ll learn from our mistakes if we encounter them.”

Today I was thinking about how most people treat marketing and PR. And my reaction is most treat it as this immutable thing that is more static and final than it should be. What I mean by this is they think it is imperative to construct a perfect, finished product and then, eventually, ship it. As if it has to be flawless first.

Noah Brier recently published a fantastic presentation entitled everything is media – a must read (embedded at the end of this post for your convenience). I’ve stressed the idea of experimenting for awhile, and slide 59 really nails the rationale behind this: