Digital Marketing And Social Media PR – The Future Buzz

For many marketers, shiny object syndrome is a way of life. They just can’t help it, as they don’t have the focus to adopt and use technologies long term as part of a process. Instead, they flirt from trend to trend hoping the next will be their savior.

The pace of change on the web has always been fast. Even frenetic. In fact change is one of the few constants these days in marketing, media and PR. If things didn’t change that would actually be more shocking than if they continue to.

Today’s post is going to be pretty geeky. Consider yourself warned. Anyway, growing up I was really into RTS (real-time strategy) games. Titles like Warcraft 1 and 2, Age of Empires, Starcraft, I couldn’t get enough of them.

If your company has not (fully) embraced the web yet and decided to do so today, it isn’t as simple as flicking a switch. Nor should it be. Digital marketing is a journey, one in which both team members and organizations should embark on rather than simply taking a “check the box” mentality.

Interested in learning how I built a 6 figure Facebook fan page? Want to know how to increase Facebook referral traffic to your site by 200 – 1000%? Curious how Facebook fits into your digital marketing strategy?

Organic digital marketing (social media, SEO) happens inch by inch. It is an ongoing process, one that requires you show up consistently. Without that, what possible momentum are you building?