Digital Marketing And Social Media PR – The Future Buzz

The problem with a lot of digital research is it’s, in a word: obvious. And obvious research is a waste of time and resources. Even if it does get you a hit in media or is referenced in social, it doesn’t actually help anyone (or your reputation).

For years, we’ve been saying you don’t need a social media expert, consultant or specialist. Nor do you require social-specific certifications. You just need a talented modern marketer. Social isn’t new and should be a skill set everyone has.

Over the next few months I’ll be speaking at several industry events and wanted to share a quick list with the community here. I hope you can make it to some of these, but if not be sure and follow me on Google+ and Twitter where I always try and share fun updates while traveling.

There is a strange trend I’ve noticed recently: some authors and media removing the dates from their posts. As an active participant on the social web since the 90s, this not only bothers me, it is two-steps backwards.

I was reading an AdWeek link sent to me by a friend sharing IAB’s ad tech organization chart. I think not only is it a poor layout (ad tech vendors on the outside looking in) but the visualization itself is a a pretty terrible example of visual communication.

This occurs mostly in Twitter. You’ve seen it. The daily Tweet circus of users sharing reciprocal social links to each other’s sites in an automated fashion, usually without even reading what they are sharing.