image credit: pbo 31 via flickr
I’ve been traveling this past week - and Thursday morning as I stepped out of my hotel room for a series of meetings, I noticed a usual sight: a copy of USA Today sitting at the steps of my door.
And, my usual response was to pull it inside my room and set it aside where it remained unopened and unread. Perhaps a better idea would be to bring it downstairs and ask them kindly to save the energy and paper and not deliver my news in this arcane format.
As I have said before, the whole idea of someone bringing you news as words printed on paper with ink in the digital age is a quaint and archaic notion. It is wasteful, harmful to the environment and pretty much irrelevant.
I enjoyed my breakfast while reading RSS feeds through my iPhone - where I am receiving exactly the information I want without ads that are of no meaning to me and without articles that don’t pertain to my world or industry. There is only a fleeting amount of time daily, there is no reason to waste time reading something that was designed for a previous era. The one-size-fits-all, shotgun approach is over. Let the age of customization begin. Continue reading...
image credit: matthew fang via flickr
Hey, marketing pro: it’s 2008, and the social web is ubiquitous. If you haven’t taken the time already to learn how the world has changed, feel free to ignore the shift at your own peril, while everyone else gets further ahead.
Continued education is a part of every communication professional’s career success. Just because you finish school does not mean you are done learning, especially in an industry as fast paced as marketing.
Regardless, it is unbelievable to me to see some painfully obvious mistakes on the web made by people in the marketing industry and the business world as a whole. It may not seem like a big deal to you, but think about how you come across to those with an intimate understanding of this space. Imagine if you actually make some of these mistakes with a potential client that is up to speed on tech.
Here’s 10 mistakes (in no particular order) no one should be making anymore: Continue reading...
image credit: victoriapeckham via flickr
As someone who works at a firm with a diverse array of clients, I spend a good deal of time reading trade publications across industries. It is always interesting to me when they go into how the specific industry in question is using technology and the web.
The non-tech trade publications actually do a pretty good job of covering things their industry is doing on the web. Never quite as good as the web publications written by web pros, but of course those are written by people who work in this space 24/7.
photo credit: stuck in customs (via flickr)
Hey intrepid reader. I’m sure you’ve read plenty of great material this summer. Well today I’m going to give you just a bit more. The good news is, it’s all free.
Here’s a list of 20 free eBooks about social media on an array of topics you’ll find extremely useful as savvy bloggers, marketers, business owners and web professionals. Special thanks to Chris Brogan for compiling this: Continue reading...
Google recently launched an insight tool for search trends. It’s a like a revved up version of Google Trends and offers a deeper level of analysis of search trends with the ability to compare volume patterns across regions, categories and time.
Really neat stuff and huge applications for web entreprenuers, bloggers and businesses across the nation. Be sure to check out the utility and experiment around a bit - I was able to get some useful metrics almost instantly. Continue reading...
