Digital Marketing And Social Media PR – The Future Buzz

For years, we’ve been saying you don’t need a social media expert, consultant or specialist. Nor do you require social-specific certifications. You just need a talented modern marketer. Social isn’t new and should be a skill set everyone has.

There’s been a lot of debate over whether or not brand journalism is a good use of company resources. But in a world where every company is a media company, done properly it is one of the most effective uses of modern communication tools.

Clearly I’m excited about social media measurement coming of age. Why? I’ve been passionate about sharing ideas and participating in online communities for a majority of my life, far before I was doing so professionally.

In the past year, social media was the vehicle that drove several high-profile careers off a cliff. The common thread in all of these social media meltdowns is that the “person” took the wheel and the “professional” took the back seat.

Must we go through this every year? Social media is still not new. It wasn’t new last year. Or the year before. In fact, it hasn’t been new for well over a decade. The web was social from day one, even if the term was popularized later on.

Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.