3 comments

Find Your Own Truth In Social

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For years, we’ve been saying you don’t need a social media expert, consultant or specialist. Nor do you require social-specific certifications. You just need a talented modern marketer. Social isn’t new and should be a skill set everyone has.

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April 22, 2013 Author Adam Singer In Digital Marketing and PR
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3 Examples Of Effective Brand Journalism

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There’s been a lot of debate over whether or not brand journalism is a good use of company resources. But in a world where every company is a media company, done properly it is one of the most effective uses of modern communication tools.

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August 17, 2012 Author Guest Author In Digital Marketing and PR
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Worth A Read: Altimeter Social Media ROI Cookbook

Top-Down

Clearly I’m excited about social media measurement coming of age. Why? I’ve been passionate about sharing ideas and participating in online communities for a majority of my life, far before I was doing so professionally.

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July 30, 2012 Author Adam Singer In links, quick bits
17 comments

The Rise Of The Profersonal In Social Media

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In the past year, social media was the vehicle that drove several high-profile careers off a cliff. The common thread in all of these social media meltdowns is that the “person” took the wheel and the “professional” took the back seat.

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January 10, 2012 Author Guest Author In The Social Web
9 comments

It Is No Longer OK To Proclaim Social Media As New

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Must we go through this every year? Social media is still not new. It wasn’t new last year. Or the year before. In fact, it hasn’t been new for well over a decade. The web was social from day one, even if the term was popularized later on.

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January 4, 2012 Author Adam Singer In The Social Web
20 comments

12 Industry Leaders Share Advice For Marketers Just Starting Out

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Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.

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January 3, 2012 Author Adam Singer In Digital Marketing and PR
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