Digital Marketing And Social Media PR – The Future Buzz

In the past year, social media was the vehicle that drove several high-profile careers off a cliff. The common thread in all of these social media meltdowns is that the “person” took the wheel and the “professional” took the back seat.

Must we go through this every year? Social media is still not new. It wasn’t new last year. Or the year before. In fact, it hasn’t been new for well over a decade. The web was social from day one, even if the term was popularized later on.

It’s a simple fact of working in social media that relationships can form out of reciprocal behavior. This is expressed in many ways. Perhaps the most famous (or at least simplest) of these is in the practice of “voting up” peoples’ stories on a social bookmarking site, because it insures that your story will get votes as well.

We’ve waited a long time for this day. Finally, a sauce brand has made a social media faux pas. It’s not every day we can blog about pasta sauce, but when we can it tastes good. Overly processed, would survive nuclear winter, tomato-like sauce kind of good.

As a consultant I hear a lot about social media and SEO: at conferences, from marketers, by entrepreneurs. And unfortunately, while well-intentioned there is a fair amount of misinformation that continues to spread.

All I can think of when I hear people talk about their Klout scores is the famous opening line from the popular TV Show Whose Line Is It Anyway.