Digital Marketing And Social Media PR – The Future Buzz

I don’t normally pause what I’m doing to create a rage comic. But then again, I don’t normally see writers for major tech blogs publish a story that’s equal parts inaccurate and frustrating.

Having worked at a variety of different digital marketing consultancies (including an SEO firm) I’ve been privy to the pitches, proposals and processes of many competing agencies.

As a consultant I hear a lot about social media and SEO: at conferences, from marketers, by entrepreneurs. And unfortunately, while well-intentioned there is a fair amount of misinformation that continues to spread.

There’s been a bit of an spammy trend lately in the blogosphere, the rise of user hostile plugins. What I mean by user hostile: plugins that offer little benefit for visitors and break anticipated user experience to (try and) selfishly benefit a site.

I’ve previously written posts on how to find and vet digital marketing talent as well as how to choose an online marketing or PR agency. Along those lines of thinking, today I was reading through my feeds and came across a post on how to spot a great SEO. Nick shares some smart thinking here:

I’m excited to share some news with The Future Buzz community today. In short, I’m leaving Minneapolis and TopRank Online Marketing and heading west to San Francisco, joining world-renowned LEWIS PR as Social Media Practice Director.