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December 26, 2011
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PR Will Own Content Creation, But Needs To Overcome Challenges
Here at The Future Buzz we have long since promoted the notion that every company is a media company. We’ve also asserted that in such a world, PR should lead.
6 comments
The Art Of Inbound PR
As both a blogger and digital marketing professional I sit on both sides of the fence when it comes to PR. One example of this? Companies send me pitches and try to encourage me to talk about their brand.
10 comments
Your PR Team Isn’t Tracking These Metrics …But They Should Be
Web analytics are still almost completely ignored or misunderstood by (most) public relations professionals. If you have a PR firm, I’d love to hear what data they report, and better yet, how they’re using it to make decisions.
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Everyone Needs To Get To Conversion
Yeah, so we’re writing another post on data. Today I wanted to talk about the single most important and equally most forgotten step for any online marketing or PR program.
2 comments
What Google+ Means For Marketing And PR Pros
Yestarday with the launch of Google+ to a larger group of beta users, PR News reached out for me for comment. I responded to a few items for a quick article on their site, but actually gave even more detail than they were able to publish.
