3 comments

Please Kill The ‘PR Isn’t Measurable’ Myth

unicorn

Semil Shah recently shared a post on TechCrunch on the value of PR. Most of our readers here don’t need to be persuaded on this, so the post isn’t likely new territory for you. However one bit from the post deserves a response (emphasis mine):

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February 25, 2013 Author Adam Singer In Digital Marketing and PR
12 comments

Applebee’s Turns Selfish Customer Into PR Nightmare

Applebees

You can’t make this stuff up. A few days ago an Applebee’s server posted the above receipt to Reddit. A rude and inappropriate response from what I would classify as a very selfish restaurant goer.

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February 1, 2013 Author Adam Singer In Digital Marketing and PR
2 comments

Work At An Agency? You Should Report Personal Success Metrics

marketing-graph-draw

Most of my career has been spent working on the agency-side. At one point, I had the idea of creating a personalized dashboard to show results in a visual format and also personally know how I was doing to help my team.

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January 7, 2013 Author Adam Singer In Digital Marketing and PR
3 comments

Getting Started With Real-Time Analytics

real-time

While many marketers are still learning to be data-driven and hire the right people, those who are advanced are continually adopting new datasets and processes to refine what they do.

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December 5, 2012 Author Adam Singer In Digital Marketing and PR
6 comments

How To Prove Your Point With Data

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Ian Lurie, one of my favorite bloggers, has a quick, easy to understand presentation on data that persuades. As I’ve seen my share of poorly created graphs and impossible to understand data visualizations over the years, I loved this and thought it worth embedding.

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August 20, 2012 Author Adam Singer In links, quick bits
7 comments

Community Managers Need To Pay Attention To News

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This morning, there was some horrific news of a shooting at the Batman screening in Aurora, Colo. At least 12 dead, dozens more wounded in this horrific event.

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July 20, 2012 Author Adam Singer In links, quick bits
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