Digital Marketing And Social Media PR – The Future Buzz

As we’ve shared in previous posts on measurement, you have to think beyond the last click to understand digital conversions. So I’m especially excited to share a tool created our team at Google which visually shows the customer journey to online purchase.

There is a strange trend I’ve noticed recently: some authors and media removing the dates from their posts. As an active participant on the social web since the 90s, this not only bothers me, it is two-steps backwards.

Semil Shah recently shared a post on TechCrunch on the value of PR. Most of our readers here don’t need to be persuaded on this, so the post isn’t likely new territory for you. However one bit from the post deserves a response (emphasis mine):

We’re about to wrap up another year of writing at The Future Buzz and head into year 6 of this site. Some of you have been here from the beginning and it has been an amazing journey together so far!

I started offering the opportunity for readers to submit guest blog posts for The Future Buzz in 2010. The reason being, I know many of you are smart and have ideas you want to share with the rest of the community. I also enjoy editing.

I’ve written (several) posts in the past saying that your resume is meaningless. I stick by that statement, I think a standard resume is dated in a world where you’re able to use the web to show context, creativity and results backed up by sources.