We’ve been documenting images that get passed on throughout the social web since 2008. More than 1 million of you have viewed the series, making it the most popular of our ongoing threads at The Future Buzz.
A lot of marketers continue an unhealthy obsession with spending time purely in Facebook and Twitter. I see it again and again. And while Facebook and Twitter absolutely should have a place within a larger digital strategy, your marketing does not start and end with them. They’re outposts but not a hub.
Working with teams on countless social marketing and PR projects internally, with clients and even random ideas purely for fun has given me an appreciation for keeping everyone motivated and interested in what they’re doing. In fact it’s tough for me to recall an ultra-successful project that occurred in a situation without a majority of the team motivated and passionate about what they were working on.
The fictional character Jack Bauer of 24 was indispensable as an agent for the Counter Terrorist Unit (CTU). He ignored orders. He went off protocol. That didn’t matter, he was critical to the success of the agency and the safety of the country as a whole within the context of the show.