Digital Marketing And Social Media PR – The Future Buzz

With the advent of macro social platforms, I see more and more people spending time giving their ideas (in full) to sites they don’t own. In tandem, the companies running them are being compensated for your ideas and passion, mostly by running ads next to them.

Blogs get no love in the current digital landscape. In fact, blogging has gone from being everyone’s favorite “is dead” meme to simply being not talked about at all.

Today I wanted wanted to start a discussion about your team members participation in social media on behalf of your brand. Specifically, I want to chat about basic philosophy of how you handle putting people forward.

My friend Eric Friedman recently shared a really great story that’s worth repeating. It’s about his experience getting hired by renowned New York VC firm Union Square Ventures (he’s since moved on to be Director of Client Services at Foursquare):

To those who love their jobs: purpose and passion trump profit as a motivator to produce great work. This is something I’ve been conscious of long before I started working for others. I noted this while in university – grades never motivated me nearly as much as if I viewed the subject matter as purposeful and the professor as passionate.

Perhaps you’ve been in this situation – not partaking in things like social situations because you’re so involved in what you’re doing you have no desire to stop. Then you hear comments from your peers saying you work too hard. If you ever hear such things, ignore them.

What does that even mean, to “work too hard?” In someone else’s opinion? In the opinion of society? How can you even define that, what is the reference point? The truth is, there is no one who can decide this for you, nor should you allow anyone to. We all want different things from life, and only you can create a balance for yourself.

You cannot tell the writer not to write, the painter not to paint, the musician not to play, it is ingrained in her programming, it is what sets her free.