Digital Marketing And Social Media PR – The Future Buzz

The problem with a lot of digital research is it’s, in a word: obvious. And obvious research is a waste of time and resources. Even if it does get you a hit in media or is referenced in social, it doesn’t actually help anyone (or your reputation).

For years, we’ve been saying you don’t need a social media expert, consultant or specialist. Nor do you require social-specific certifications. You just need a talented modern marketer. Social isn’t new and should be a skill set everyone has.

Today there was a hilariously awkward letter from a Delta Gamma sorority girl that was posted to Gawker which has gone viral in a big way. But I don’t want to comment on the letter itself because that’s not what’s interesting here.

There is a strange trend I’ve noticed recently: some authors and media removing the dates from their posts. As an active participant on the social web since the 90s, this not only bothers me, it is two-steps backwards.

We have been writing for years that every company is a media company. And yet while it’s been a painfully obvious truth for many of us, plenty of people are just now waking up to this reality.

Timeshifting is the new default for how we consume content of all varieties. I’ve been thinking about how this has become standard in my own media habits. I can’t remember the last time – save for a few livestreamed tech industry events & the debates – I viewed media…