Digital Marketing And Social Media PR – The Future Buzz

AdAge recently ran a story noting (some) young consumers switch media 27 times an hour, and brands must ‘step up their creative game’ to hold consumers attention. Both of these items are true.

Wikipedia has been called the most influential website in the world. When Wikipedia went “black” last month in protest along with others, it helped stop a Congressional effort to pass SOPA/PIPA dead in its tracks. It’s fair to say, Wikipedia is influential.

An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.

In the past year, social media was the vehicle that drove several high-profile careers off a cliff. The common thread in all of these social media meltdowns is that the “person” took the wheel and the “professional” took the back seat.

Must we go through this every year? Social media is still not new. It wasn’t new last year. Or the year before. In fact, it hasn’t been new for well over a decade. The web was social from day one, even if the term was popularized later on.

Our community continues to improve posts here with their intelligent comments. For context to new subscribers, we’ve been sharing thought-provoking comments back to all readers as an ongoing series.