Digital Marketing And Social Media PR – The Future Buzz

So you want to build online buzz but aren’t sure where to get started? While there is no silver bullet or one ticket shot to success, an influencer marketing strategy is one way to help propel your brand into the spotlight online.

Avinash Kaushik, one of my favorite bloggers, recently published an unmissable post titled: The 2015 Digital Marketing Rule Book. Change or Perish.

An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.

Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.

For many marketers, shiny object syndrome is a way of life. They just can’t help it, as they don’t have the focus to adopt and use technologies long term as part of a process. Instead, they flirt from trend to trend hoping the next will be their savior.

Previously, Adam shared a post outlining 7 signs you shouldn’t hire that SEO agency. But what happens when you find a quality agency? Should you hire them at all, or should you have someone in-house instead?