Avinash Kaushik, one of my favorite bloggers, recently published an unmissable post titled: The 2015 Digital Marketing Rule Book. Change or Perish.
An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.
Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.