Digital Marketing And Social Media PR – The Future Buzz

The struggle to bring measurement discipline to marketing continues. This statistical Moneyball approach to marketing — all forms of communications — flies in the face of pop social media culture and its focus on conversations and creativity.

I recall a situation in 2007 (while in the consulting space) when most businesses were barely scratching the surface with digital marketing. The story goes like this: one of my clients, a national brand that is a household name was reticent to participate in social.

Together with Econsultancy, our team at Google Analytics has released some research entitled: Marketing Attribution: Valuing the Customer Journey. It’s available for free here.

There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance Indicators) of their social marketing efforts, such as number of followers / fans or engagement with their communities.

If you’re excited by data, you’re doing it right. Obviously I joined the Google Analytics team because I believe that statement (and am passionate about the product).

I’m excited to share some good news with you today. Starting next week, I’m joining Google as product marketing manager, Google Analytics.