With a simplified digital life, you’ll stay focused on what’s really important and be far more productive with your time. It’s very easy to waste your day browsing your social media accounts, checking emails, sending text messages, and doing quite a few other unproductive online activities.
A friend of mine (who is well respected in the marketing industry) shared a link to an obvious snake oil consultant blog post with their network today. Stock template on the site? Check. Hilariously large follower count of bird-brained robots achieved via automation used as false social proof? Of course.
A few months ago, I shared the news with you of the new social reports in Google Analytics. Since then, millions of users have dove into the reports and used them to refine their social marketing initiatives and demonstrate ROI.
The best way for brands to achieve results in the modern web is to organize teams around execution, eliminating micro management and unnecessary approval processes. Why? In many ways marketing is now something that’s won at the edges as much as it is around the “big idea.”
Ian Lurie, one of my favorite bloggers, has a quick, easy to understand presentation on data that persuades. As I’ve seen my share of poorly created graphs and impossible to understand data visualizations over the years, I loved this and thought it worth embedding.