Platform Agnostic Is Still The Smartest Web Strategy
With the launch of Google+ pages for businesses I can tell many brands (and marketing professionals) had the same reaction: seriously, another channel to manage?
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November 10, 2011
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7 Signs You Shouldn’t Hire *That* SEO Agency
Having worked at a variety of different digital marketing consultancies (including an SEO firm) I’ve been privy to the pitches, proposals and processes of many competing agencies.
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Social Media World Forum North America 2011: Review & Feedback
This week, I was in New York attending the 2nd Social Media World Forum North America. I attend and speak at many marketing and technology industry events throughout the year and a majority of my experiences are great.
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The Art Of Inbound PR
As both a blogger and digital marketing professional I sit on both sides of the fence when it comes to PR. One example of this? Companies send me pitches and try to encourage me to talk about their brand.
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4 Fictional Robots You Want On Your Marketing Team
Naturally, I’m a fan of robots. And as fictional robots and marketing are both favorite subjects of mine, I was recently pondering how I’d like to combine them.
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Social Proofing, Snake Oil Agencies And Brands (Oh My)
Social proofing is not a new concept and one we’ve been discussing for years. There are many types of social proofing, (just a few discussed in the first link) yet these days a lot of brands seem to be obsessed over just one.
