Platform Agnostic Is Still The Smartest Web Strategy
With the launch of Google+ pages for businesses I can tell many brands (and marketing professionals) had the same reaction: seriously, another channel to manage?
With the launch of Google+ pages for businesses I can tell many brands (and marketing professionals) had the same reaction: seriously, another channel to manage?
Having worked at a variety of different digital marketing consultancies (including an SEO firm) I’ve been privy to the pitches, proposals and processes of many competing agencies.
This week, I was in New York attending the 2nd Social Media World Forum North America. I attend and speak at many marketing and technology industry events throughout the year and a majority of my experiences are great.
As both a blogger and digital marketing professional I sit on both sides of the fence when it comes to PR. One example of this? Companies send me pitches and try to encourage me to talk about their brand.
Naturally, I’m a fan of robots. And as fictional robots and marketing are both favorite subjects of mine, I was recently pondering how I’d like to combine them.
Social proofing is not a new concept and one we’ve been discussing for years. There are many types of social proofing, (just a few discussed in the first link) yet these days a lot of brands seem to be obsessed over just one.