Digital Marketing And Social Media PR – The Future Buzz

David Meerman Scott recently shared a smart insight: the marketing 100 is now the marketing 10,000. From one hundred things a year to ten thousand. Marketing has fundamentally shifted.

Semil Shah recently shared a post on TechCrunch on the value of PR. Most of our readers here don’t need to be persuaded on this, so the post isn’t likely new territory for you. However one bit from the post deserves a response (emphasis mine):

Lisa Gerber recently published a blog post which she titled: “dumb your messages down for the masses,” a notion I completely disagree with and think is a terrible idea.

I dreaded I’d made an irreversible mistake. Shortly after joining Kinvey, a mobile backend as a service start-up, I had lunch with Mike Volpe. Mike’s the CMO of HubSpot, a company after which I’ve modeled my approach to marketing.

Telling people to “create compelling content” is not marketing advice. It’s common sense. And if this is the type of content you create or share, you’re part of the problem.

I can’t seem to go a week without reading a story asking the marketing industry to develop measurement “standards.” And I still don’t see why this is necessary or a good idea at all.