David Meerman Scott recently shared a smart insight: the marketing 100 is now the marketing 10,000. From one hundred things a year to ten thousand. Marketing has fundamentally shifted.
I dreaded I’d made an irreversible mistake. Shortly after joining Kinvey, a mobile backend as a service start-up, I had lunch with Mike Volpe. Mike’s the CMO of HubSpot, a company after which I’ve modeled my approach to marketing.
I can’t seem to go a week without reading a story asking the marketing industry to develop measurement “standards.” And I still don’t see why this is necessary or a good idea at all.