I recall a situation in 2007 (while in the consulting space) when most businesses were barely scratching the surface with digital marketing. The story goes like this: one of my clients, a national brand that is a household name was reticent to participate in social.
Together with Econsultancy, our team at Google Analytics has released some research entitled: Marketing Attribution: Valuing the Customer Journey. It’s available for free here.
There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance Indicators) of their social marketing efforts, such as number of followers / fans or engagement with their communities.
If you’re excited by data, you’re doing it right. Obviously I joined the Google Analytics team because I believe that statement (and am passionate about the product).
I’m excited to share some good news with you today. Starting next week, I’m joining Google as product marketing manager, Google Analytics.
So you want to build online buzz but aren’t sure where to get started? While there is no silver bullet or one ticket shot to success, an influencer marketing strategy is one way to help propel your brand into the spotlight online.
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The Future Buzz is a digital marketing blog run by communications professional Adam Singer and updated by the entire site’s community of contributors. Adam works for the Google Analytics team by day. This blog will help you become successful in spreading buzz online for whatever you’re doing on or off the web. Readers are inspired to think creatively about leveraging the web for their business, art or clients.
The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Adam or his employer.
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April 30, 2012
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