Broaden Your Digital Skills, Leave Specialization To Insects
Avinash Kaushik, one of my favorite bloggers, recently published an unmissable post titled: The 2015 Digital Marketing Rule Book. Change or Perish.
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January 25, 2012
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How Social Technologies Can Smooth The Road To IPO
An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.
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12 Industry Leaders Share Advice For Marketers Starting Out In 2012
Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.
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The App Fallacy
For many marketers, shiny object syndrome is a way of life. They just can’t help it, as they don’t have the focus to adopt and use technologies long term as part of a process. Instead, they flirt from trend to trend hoping the next will be their savior.
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4 Reasons To Partner With An Agency For SEO
Previously, Adam shared a post outlining 7 signs you shouldn’t hire that SEO agency. But what happens when you find a quality agency? Should you hire them at all, or should you have someone in-house instead?
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When Your Social Media Marketing Is A Facade
Nothing frustrates me more than poorly executed or disingenuous marketing and PR efforts. That’s one of the reasons I’m motivated to blog: I’m irrationally committed to seeing brands implement quality, useful marketing programs.
