For creative marketers there is no limit to the number of ideas you can implement. Someone with the right communication, design and project management chops combined with an understanding of an industry could try things and iterate forever. This is a good thing.
I dreaded I’d made an irreversible mistake. Shortly after joining Kinvey, a mobile backend as a service start-up, I had lunch with Mike Volpe. Mike’s the CMO of HubSpot, a company after which I’ve modeled my approach to marketing.
There’s a whole bunch of discussion this week about McDonald’s adopting QR codes on their bags for customers to scan in order to access nutritional information. And judging from the reactions in comments and on Twitter, many marketers can’t figure out why.