Digital Marketing And Social Media PR – The Future Buzz

Working at Google, I’m lucky to get exposed to amazing work by some of the best marketers in the world. One of the projects I have found especially useful (and cool) both personally and professionally is the Think with Google site.

For creative marketers there is no limit to the number of ideas you can implement. Someone with the right communication, design and project management chops combined with an understanding of an industry could try things and iterate forever. This is a good thing.

I dreaded I’d made an irreversible mistake. Shortly after joining Kinvey, a mobile backend as a service start-up, I had lunch with Mike Volpe. Mike’s the CMO of HubSpot, a company after which I’ve modeled my approach to marketing.

There’s a whole bunch of discussion this week about McDonald’s adopting QR codes on their bags for customers to scan in order to access nutritional information. And judging from the reactions in comments and on Twitter, many marketers can’t figure out why.

This is probably the best and simplest advice I can offer you for 2013: stop overthinking, start executing. It’s not a new idea, I was pushing clients in this direction while as a consultant for the last decade prior to going in-house at Google.

To non-digital natives, explaining the flaws of your digital experiences is perhaps best done through analogy. And hey, it’s even fun for experienced marketers and analysts to see problems they’re solving every day explained in a different way.