Digital Marketing And Social Media PR – The Future Buzz

You should probably try it. There’s a reason you’re unsure. Perhaps you’re unsure because it involves taking a chance or you don’t think it’s perfect. Yet the ideas – especially the creative variety – that you’re unsure about are probably the most interesting. They’re also probably interesting because they are imperfect.

Perfection isn’t as pleasing to us as imperfection because it’s not natural. This is where so many get the web wrong: ideas which are overly polished don’t resonate with people, they resonate with marketers.

Many readers here know this, but for those who don’t – for more than 8 years, I’ve been producing/remixing/mashing up digital music. It’s my hobby and the avenue that I focus idle brainpower when not working as an Internet marketing/PR professional or blogging.

My reasons for doing so are purely intrinsic, I openly share what I make under a creative commons license, and aside from selling one of my albums in 2007 as a CD and being in iTunes/Beatport for some selected productions, I don’t actively seek revenue for my work. Over time, many have asked why I do not actively attempt to monetize my art, and the answer is simple – it provides me something far more valuable: life balance.

It hit me the other day that while I’ve shared some of my experiences as a creative commons artist with you, I haven’t shared the back story to how I actually got into audio production, or how it has helped me achieve greater self-discipline in all my interests in life.

I have a theory about creative individuals – that they have infinite potential reserves, if they figure out how to access them. It’s difficult to see this sometimes because while we have incredible moments of inspiration and flow experiences, we also have plenty of downtime where we are seemingly unable to extract from our inner creativity. The thing is, if you’re a creative person of any sort, your internal inspiration is perpetually available if you know how to access it. What I mean by this is even on days you’re feeling stressed and/or unproductive, you still have reserves you can tap at your whim.

Sometimes we get caught up in trying to create ideas that are truly, 100% original. And yet this can prove difficult due to the very nature of the web, where on some days it seems as if everything possible has already been done (even though this is not true). There are an incredible amount of Facebook, iPhone and other platform-specific applications churned out daily. There are even more e-commerce businesses, blogs, newspapers, and niche-specific social networks vying for your attention.

Saturation in terms of raw numbers is an understatement.

Are you in a corporation and see someone above you making mistakes? Put together a case and call them out, don’t ever let someone’s title stop you from that.

Find a better way to do something that’s more efficient than the way it has always been done? Don’t even ask permission, just put your new path into action.

Do you notice a vendor or agency you’re working with may not be the best choice? Don’t suffer in silence, find a better partner and cut those who are dragging you down.

image credit: chris gin

I’ve been asked repeatedly how I am able to concurrently be a writer, an artist, have a career as a marketing/PR professional and be prolific at all of those things. I want to share my processes and methods I’ve developed with you, but first let’s answer the obvious question:

Why even try to become proficient in several things and instead devote all efforts to one?