The Future Buzz

image credit: adstream via flickr

Smart organizations and individuals across industries are building their brands through gathering organic audiences and encouraging dialogue.

By organic, I mean people who have opted-in to receive messages. And, encouraging dialogue not only between individuals and the organization, but also between fans of their brand as well. When you function as a connector, you become even more valuable to your audience than merely providing content.

Blogs function great as connectors because they publish not only a reader’s name but a link to their blog or website when they comment. So, when someone posts an interesting comment, it not only adds to the conversation on-site, but it allows the readers of that comment to potentially connect with the writer. Continue reading...

As a student in high school, I certainly was thought of by my peers as a “geek” (as if you didn’t guess that already). Putting tags on people is something I never personally understood, although I’ve noticed most do it unconsciously. My peers perceived me as a geek, but the funny thing is it never bothered me. I always embraced what I saw as true to myself and never sacrificed my beliefs or values purely to fit in.

What’s the point of opening this post like this? Well, on the net – what wins? Certainly not the vanilla, not the middle-of-the-road, and not the content that exists purely to fit in. There’s far too much of that in our world, and the web sees through it.