The problem with a lot of digital research is it’s, in a word: obvious. And obvious research is a waste of time and resources. Even if it does get you a hit in media or is referenced in social, it doesn’t actually help anyone (or your reputation).
I was reading an AdWeek link sent to me by a friend sharing IAB’s ad tech organization chart. I think not only is it a poor layout (ad tech vendors on the outside looking in) but the visualization itself is a a pretty terrible example of visual communication.
We’ve been documenting images that get passed on throughout the social web since 2008. More than 1 million of you have viewed the series, making it the most popular of our ongoing threads at The Future Buzz.
Joe Chernov at Eloqua has really been pushing the envelope with content marketing. As one example, their teams have been producing stunning visualizations (previously we shared their Intersection of Influence infographic).
Images continue to be the web’s most underrated content format. And if anything, in 2011 we’ve seen the pace of image sharing continue to increase. I’m a fan of images in particular because of how simple they are both to pass on and manipulate: basically encouraging an ongoing story through a culture of remix.