Digital Marketing And Social Media PR – The Future Buzz

This week, I traveled to LA to speak on a panel with Sonia Simone and Peter Shankman (pictured above) at the BlueGlass internet marketing conference. Our session was on the future of public relations – you can read a summary here.

AdAge recently ran a story noting (some) young consumers switch media 27 times an hour, and brands must ‘step up their creative game’ to hold consumers attention. Both of these items are true.

My gut is good for digesting food, telling me when I’ve eaten too much, and groaning loudly when I’m about to get hungry. Never, despite efforts to the contrary, has it helped me pick stellar stocks, win a poker tournament, or find the perfect product-market fit.

I’ve been blogging on various self-hosted platforms since 2005 (and other people’s platforms even longer). Of all the sites I’ve developed, The Future Buzz is easily my favorite and where I’ve spent the most time building a community.

Despite digital marketing being nothing new, there is still a lot of shiny object chasing going on. And it is dangerous because it distracts you from achieving any sort of real outcomes from your activities.

It’s an all too common complaint from marketing and PR professionals: how can we keep up with the demands of producing consistent content designed to achieve outcomes? Unfortunately if you’ve heard someone ask this question (in 2011!) they may already be beyond help.