Digital Marketing And Social Media PR – The Future Buzz

I love when people produce useful, creative resources to help digital marketing practitioners. Bonus points when they do so on a product I market by day (Google Analytics). So I wanted to share a few of the more creative ones I’ve seen recently.

Working at Google, I’m lucky to get exposed to amazing work by some of the best marketers in the world. One of the projects I have found especially useful (and cool) both personally and professionally is the Think with Google site.

To non-digital natives, explaining the flaws of your digital experiences is perhaps best done through analogy. And hey, it’s even fun for experienced marketers and analysts to see problems they’re solving every day explained in a different way.

Our team at Google Analytics recently conducted some research in tandem with ClickZ. The results should be useful context for your 2013 planning, be interesting for conferences / presentations / blog posts, and serve as interesting insight into where mobile is headed.

A few months ago, I shared the news with you of the new social reports in Google Analytics. Since then, millions of users have dove into the reports and used them to refine their social marketing initiatives and demonstrate ROI.

I’ve written (several) posts in the past saying that your resume is meaningless. I stick by that statement, I think a standard resume is dated in a world where you’re able to use the web to show context, creativity and results backed up by sources.