Digital Marketing And Social Media PR – The Future Buzz

Together with Econsultancy, our team at Google Analytics has released some research entitled: Marketing Attribution: Valuing the Customer Journey. It’s available for free here.

The New York Times recently ran a story titled The Dwindling Power of a College Degree. This is news to me as someone not quite 30, but at one point, according to The Times, a college degree apparently provided a virtual lock on a well-paying job.

Chris Brogan recently shared a post titled no enemies. And that’s a nice thought. It makes me feel fuzzy and warm inside. Except it is hardly the world we live in, and in fact I would say the opposite: if you’re not making enemies, you’re doing it wrong.

Today’s post is going to be pretty geeky. Consider yourself warned. Anyway, growing up I was really into RTS (real-time strategy) games. Titles like Warcraft 1 and 2, Age of Empires, Starcraft, I couldn’t get enough of them.

You, the readers, continue to make this blog amazing: your smart discussions in the comments are an ongoing source of inspiration and motivation. So with that in mind I want to keep highlighting thought provoking comments to the whole community.

Mitch Joel has a fantastic post communications professionals should read asking 6 key questions you must address to win 2011. Question 1 is really the most important and defines the difference between companies that will actually see a results vs. those still stuck on the wrong side of the digital divide: