Disclaimer to Digg and Reddit users who also read my blog: this post is to educate those external of these communities. If you’re an active member of either of these sites, the content below may not be new to you.
Digg and Reddit are two of the most powerful communities of social media users on the web. They are the evolution of message boards and message forums that were the previous forefront of the social web (and continue to be popular as well). Continue reading...
It’s still a novelty that in a world of user generated content, a monolithic organization would take the time to respond to a message - especially in an unexpected and totally creative way.
This is the response by EA Sports to a video that a Tiger Woods PGA Tour ‘08 fan posted on YouTube 1 year ago: Continue reading...
Yesterday I wrote on how the only way to build a sustainable web brand was not to play only to networks and try to get big spikes in traffic, but to build your brand slowly, methodically and organically. I stick by this.
Well, what if you don’t care about building a web brand or sustainable traffic. What if you really do want a one-hit wonder, or want to get a large amount of fleeting attention to just one thing or one idea. Today I thought I’d give you a quick strategy to do just that.
Please keep in mind this is the antithesis of yesterday’s advice for building a sustainable brand and sustainable traffic. This is a strategy to create a big hit for one specific idea, video, image, article – you name it. If you’re going to use technique on your blog, I highly suggest using it sparingly. Continue reading...
Yes, Digg is awesome. I know, I’ve had my content reach page 1 several times and send me 10,000+ absolutely unique visitors in one day.
But, unfortunately here’s the truth: Digg and other social media sites are not overnight king-makers of your brand on the web.
Sure, social media is fantastic for bringing your brand to the attention of a huge community of people and spreading your ideas. But, if your goal is to build a sustainable web brand for influence or monetization purposes you cannot rely on social media alone to build your traffic and hits. Continue reading...
