In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story and persuade people to action. Raw statistics by themselves are fine.
I previously wrote a guest post on my friend Louis Gray’s blog on marketing topics that have jumped the shark. That was published in 2009. Unsurprisingly, not much has changed: overdone, useless or just plain inaccurate ideas continue to spread.
The problem with a lot of digital research is it’s, in a word: obvious. And obvious research is a waste of time and resources. Even if it does get you a hit in media or is referenced in social, it doesn’t actually help anyone (or your reputation).
As we’ve shared in previous posts on measurement, you have to think beyond the last click to understand digital conversions. So I’m especially excited to share a tool created our team at Google which visually shows the customer journey to online purchase.
David Meerman Scott recently shared a smart insight: the marketing 100 is now the marketing 10,000. From one hundred things a year to ten thousand. Marketing has fundamentally shifted.