5 comments

The Forgotten Value Of Archival Content

books

The web (and marketers in particular) continue to obsess over real-time. It is put on a pedestal by many who fall victim to the trap that they have to see everything new, now or that is only way web communities work.

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January 30, 2012 Author Adam Singer In Digital Marketing and PR
4 comments

Random Thoughts On Reposts

Reposts

While I don’t think we suffer from information overload, I actually think we suffer from a more sinister problem. Curator overload. Not good curators like Robert Scoble or Jason Kottke. Those guys are worth their weight in gold.

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January 16, 2012 Author Adam Singer In The Social Web
2 comments

6 Thought-Provoking Comments From The Community (Dec, 2011)

reader-comments

Our community continues to improve posts here with their intelligent comments. For context to new subscribers, we’ve been sharing thought-provoking comments back to all readers as an ongoing series.

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December 26, 2011 Author Adam Singer In Digital Marketing and PR
6 comments

Content Formats Can’t Jump The Shark

shark

There is no shortage of people discussing the topic of ‘if infographics are played out.’ Upon searching Google, there are more than 14K results for the phrase match “infographics jumped the shark” as just one example:

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December 21, 2011 Author Adam Singer In Digital Marketing and PR
13 comments

PR Will Own Content Creation, But Needs To Overcome Challenges

challenge

Here at The Future Buzz we have long since promoted the notion that every company is a media company. We’ve also asserted that in such a world, PR should lead.

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December 1, 2011 Author Adam Singer In Digital Marketing and PR
7 comments

Facebook’s Flawed Logic: We’re Safe, The Rest Of The Web Is Dangerous

facebook-dashes-warning

Anil Dash has an unmissable post titled: Facebook is gaslighting the web. We can fix it. Indeed, if this description of Facebook’s latest actions is accurate, it should be cause for concern among all web content producers.

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November 22, 2011 Author Adam Singer In The Social Web