Digital Marketing And Social Media PR – The Future Buzz

We have been writing for years that every company is a media company. And yet while it’s been a painfully obvious truth for many of us, plenty of people are just now waking up to this reality.

Timeshifting is the new default for how we consume content of all varieties. I’ve been thinking about how this has become standard in my own media habits. I can’t remember the last time – save for a few livestreamed tech industry events & the debates – I viewed media…

I dreaded I’d made an irreversible mistake. Shortly after joining Kinvey, a mobile backend as a service start-up, I had lunch with Mike Volpe. Mike’s the CMO of HubSpot, a company after which I’ve modeled my approach to marketing.

Telling people to “create compelling content” is not marketing advice. It’s common sense. And if this is the type of content you create or share, you’re part of the problem.

So you think you’re super original, copy-pasting content from Reddit into other platforms. Yeah, you’re not. Reddit is not some secret site, it has millions of users. Many of the people who do this (see: those who copy-paste a headline another user came up with) look ridiculous.

A few years back our friends at Techdirt posted a smart formula for making money from the web. It was simple: CwF + RtB (Connect with Fans and give them a Reason to Buy).