Digital Marketing And Social Media PR – The Future Buzz

I previously wrote a guest post on my friend Louis Gray’s blog on marketing topics that have jumped the shark. That was published in 2009. Unsurprisingly, not much has changed: overdone, useless or just plain inaccurate ideas continue to spread.

I always thought it was pretty clear which Creative Commons license you should use for releasing your work or when using the works of others. However, I’ve also seen plenty of incorrect use of it over the years.

I love when people produce useful, creative resources to help digital marketing practitioners. Bonus points when they do so on a product I market by day (Google Analytics). So I wanted to share a few of the more creative ones I’ve seen recently.

Marketers are constantly developing and revising content and community marketing initiatives to build relationships with prospects that lead to sales. Many B2B companies are finding that webinars can ignite that process.

There is a strange trend I’ve noticed recently: some authors and media removing the dates from their posts. As an active participant on the social web since the 90s, this not only bothers me, it is two-steps backwards.

We have been writing for years that every company is a media company. And yet while it’s been a painfully obvious truth for many of us, plenty of people are just now waking up to this reality.