Digital Marketing And Social Media PR – The Future Buzz

The web (and marketers in particular) continue to obsess over real-time. It is put on a pedestal by many who fall victim to the trap that they have to see everything new, now or that is only way web communities work.

An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.

While I don’t think we suffer from information overload, I actually think we suffer from a more sinister problem. Curator overload. Not good curators like Robert Scoble or Jason Kottke. Those guys are worth their weight in gold.

2011 has been another thriving year for the marketing industry. As I’ve said at conferences, to clients and to industry friends: for those who are creative and motivated to learn, it has never been a better time to be a communications professional.

Mathew Ingram at GigaOm recently (re) shared some data from PEW Research Center, and added his own commentary on how media companies are still “doing it wrong” on Twitter.

This week, I was in New York attending the 2nd Social Media World Forum North America. I attend and speak at many marketing and technology industry events throughout the year and a majority of my experiences are great.