Digital Marketing And Social Media PR – The Future Buzz

An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.

Chris Abraham recently published a case study on the “art of writing the perfect blogger pitch.” There’s a lot to like here. For one, the time and thought Chris and his team devote to this esoterica are rare. For another, spilling your trade secrets takes guts.

I’ve been traveling this week, and as usual paying attention to details surrounding me to share fun bits with you here. Well here’s a fun one involving peanut packaging on an airplane:

I was fortunate growing up as my parents sent me to a high quality high school: Pine Crest Preparatory School in Fort Lauderdale, Fla. It was not cheap, but they provide one of the top educations in the nation so worth attending for sure.

There continues to be a slew of those who cling to the past not just in the media and marketing world, but sadly also in academia. And yet, with the spread of any new technology: from the introduction of the telephone to the advent of the car, there have been those who freak out because they misunderstand it.

Mitch Joel has a fantastic post communications professionals should read asking 6 key questions you must address to win 2011. Question 1 is really the most important and defines the difference between companies that will actually see a results vs. those still stuck on the wrong side of the digital divide: