Digital Marketing And Social Media PR – The Future Buzz

This morning I watched a TED Talk from Maria Bezaitis, an engineer at Intel, on the importance of seeking out strangeness: both personally and professionally. It’s funny because most of us are taught to “not talk to strangers” growing up.

I write Smart Pretty and Awkward, which is a blog with three pieces of advice in each post: How to be Smarter, How to be Prettier, and How to be (less) Awkward.  One of the benefits of having an online outlet is that readers reach out to you asking for your advice…

There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance Indicators) of their social marketing efforts, such as number of followers / fans or engagement with their communities.

Can companies boost their bottom lines by doing good during the holidays? Should they? Absolutely. And not just the big ones. Companies should not apologize for trying to create business value from the gift-giving or charitable giving they do.

Branding, marketing, advertising, and PR industries often practice an empirical approach in their search for the best decision: “let’s do our best, then launch the new logo/banner/press release and we’ll learn from our mistakes if we encounter them.”

Yeah, so we’re writing another post on data. Today I wanted to talk about the single most important and equally most forgotten step for any online marketing or PR program.