Digital Marketing And Social Media PR – The Future Buzz

There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance Indicators) of their social marketing efforts, such as number of followers / fans or engagement with their communities.

Can companies boost their bottom lines by doing good during the holidays? Should they? Absolutely. And not just the big ones. Companies should not apologize for trying to create business value from the gift-giving or charitable giving they do.

Branding, marketing, advertising, and PR industries often practice an empirical approach in their search for the best decision: “let’s do our best, then launch the new logo/banner/press release and we’ll learn from our mistakes if we encounter them.”

Yeah, so we’re writing another post on data. Today I wanted to talk about the single most important and equally most forgotten step for any online marketing or PR program.

Today I’d like to debunk some of the frequent misconceptions new marketers have about branding campaigns. Specifically, I want to share how they can be profitable and even if the campaigns send traffic but zero direct sales that can actually be OK.

Jeremiah Owyang has a recent post where he makes the point that social business is like the internet in 1997. He’s spot on, but the post highlights something larger he didn’t say.