Digital Marketing And Social Media PR – The Future Buzz

I recall a situation in 2007 (while in the consulting space) when most businesses were barely scratching the surface with digital marketing. The story goes like this: one of my clients, a national brand that is a household name was reticent to participate in social.

Can companies boost their bottom lines by doing good during the holidays? Should they? Absolutely. And not just the big ones. Companies should not apologize for trying to create business value from the gift-giving or charitable giving they do.

Previously we noted that your brand’s Facebook updates were pretty much ignored and poked a bit of fun at those who considered that a “shocker.”  Well, more research continues to prove what we’ve been arguing for ages.

Mathew Ingram at GigaOm recently (re) shared some data from PEW Research Center, and added his own commentary on how media companies are still “doing it wrong” on Twitter.

Web analytics are still almost completely ignored or misunderstood by (most) public relations professionals. If you have a PR firm, I’d love to hear what data they report, and better yet, how they’re using it to make decisions.

Social proofing is not a new concept and one we’ve been discussing for years. There are many types of social proofing, (just a few discussed in the first link) yet these days a lot of brands seem to be obsessed over just one.