Digital Marketing And Social Media PR – The Future Buzz

Lisa Gerber recently published a blog post which she titled: “dumb your messages down for the masses,” a notion I completely disagree with and think is a terrible idea.

You can’t make this stuff up. A few days ago an Applebee’s server posted the above receipt to Reddit. A rude and inappropriate response from what I would classify as a very selfish restaurant goer.

A few years back our friends at Techdirt posted a smart formula for making money from the web. It was simple: CwF + RtB (Connect with Fans and give them a Reason to Buy).

I receive bad pitches every day here at The Future Buzz. And while I do not out them publicly, many of these PR pros and agencies do succeed in leaving a bad taste in my mouth about the brand.

We’ve previously covered examples of brands who post inappropriate social updates at inappropriate times. The latest example happened tonight during the Presidential debate when KitchenAid posted the following unfortunate Tweet joking about Obama’s dead grandmother:

Oreo recent posted the above image to their social channels in celebration of Pride Day. A brilliant move by itself as it’s extremely social to support basic human rights and equality.