Image Credit: Dion Hinchcliffe
Documenting power users and influencers in social media has been a lot of fun so far, and I am glad to be writing part 3 in this series.
What I am not trying to do is “rank” these people in numbered lists, as that is the antithesis of what I hope you will learn from these posts. Instead, these are people who are using social communications tools in exciting and positive ways - people who you should follow and study to learn how they share ideas and what makes them ultra-successful communicators.
Also, instead of compiling one comprehensive, tremendous list with just a line or two about each person, I am presenting just a few at a time and in greater detail to help introduce them to you in a more useful format.
If you’re new here, please start by reading the first two parts as they provide the full context for this series:
Social Media Power Users And Influencers: Part 1
Social Media Power Users And Influencers: Part 2
Now that you’re caught up, let’s get into part 3: Continue reading...
Agencies or people that offer SEO services, yet have a site that scores poorly in free SEO tools like Website Grader and have dismal traffic rank in Alexa.
Web professionals who you Google and find they don’t have their own blog and a large digital footprint.
Marketing companies or individuals that do blog, but don’t inspire traffic, links or comments on their site.
Are you weary of these things? I certainly am.
What chance does a company or person that can’t deliver real results for themselves have of delivering real results for you? Continue reading...
Read a great post recently at Twist Image on selling 2.0 - letting the customer do the communicating. Mitch writes on the great strategy used by e-commerce sites for empowering consumers to be vocal about products and what they like and don’t directly on the same page as the product.
Amazon comes to mind as a site that does this extremely well. When making a purchase (which is pretty frequently as I’m addicted to reading) I always read the consumer reviews there, especially when it comes to new authors. The consumer reviews always tell the real story about the product. And everyone knows it, I am willing to bet a heat-map of an Amazon product page shows consumers spending more time reading reviews than the publisher copy someone painstakingly drafted.
Why is this? Simple - we know the publisher copy is going to gush praise. While it is worthwhile in getting someone’s attention and providing them an intro, what provides real value in a consumer site that is unfamiliar territory with a potential new visitor is other consumer’s opinions and thoughts. It is social proofing. Continue reading...
image credit: fred cavazza (click image for high resolution version)
A major aim of The Future Buzz (as seen in the tag line at the top of this blog) is helping you create buzz on the web. If you’re reading this, certainly one of your goals is to become a power user of social media or high profile blogger, and/or learn how to bend the network to your advantage.
As such, it is prudent to learn what others have done/are doing successfully at the edge. Studying how social media power users (or influencers, same thing) create and share information, ideas and trends with the world and their interactions with their carefully built networks is vital to becoming one yourself. Continue reading...
photo credit: stuck in customs (via flickr)
Hey intrepid reader. I’m sure you’ve read plenty of great material this summer. Well today I’m going to give you just a bit more. The good news is, it’s all free.
Here’s a list of 20 free eBooks about social media on an array of topics you’ll find extremely useful as savvy bloggers, marketers, business owners and web professionals. Special thanks to Chris Brogan for compiling this: Continue reading...
