Digital Marketing And Social Media PR – The Future Buzz

The New York Times recently shared a story titled: when bloggers don’t follow the script, to ConAgra’s chagrin. You can already see where this one is going. Before we go any further, since when does any blogger worth their salt follow someone else’s script and sacrifice their own voice and opinion?

I’ve been blogging on various self-hosted platforms since 2005 (and other people’s platforms even longer). Of all the sites I’ve developed, The Future Buzz is easily my favorite and where I’ve spent the most time building a community.

Mitch Joel is consistently one of my favorite bloggers, probably because there are equal days we disagree and also agree. I also particularly enjoy his thinking because he does a good job distilling complex concepts into more simple, bite-size pieces.

I’m a fan of Rebecca Thorman, career/lifestyle blogger and PR pro for start-up Alice.com. Her thoughts are usually spot on. However her post last week: bloggers are not writers, gets enough wrong it’s worth dissecting.

Today I decided to draft a case study that should be especially interesting to members of this community. What makes it interesting? It’s a case study of a company who used a marketing idea from a post on this blog and is having great success from it.

In the beginning of 2009, I compiled 22 smart, inspirational quotes from bloggers to share with you. Today I thought it would be fun to mash-up the quotes with visuals to make them come alive (be sure to view full screen):