Some of you may have noticed that my blog has been experiencing minor downtime over the past few days. The good news is everything seems to be fixed now, and the reason I was able to get things up and running again quickly was due to having backup copies of everything.
HubSpot is a fast growing company and has some very smart people working for them such as Dan Zarrella (who I have interviewed) and Kipp Bodnar (who I recently liveblogged during a conference). Overall, I like them. With that said, despite having sharp team members, in their rush to produce content I think they sometimes suffer from a “more is more” mindset which can impact quality.
Recently blogger Rob Birgfeld over at Smart Brief wrote a post on the importance of keeping content short. Unfortunately, it is an ongoing myth that web content must be short. There are no “rules” with length of successful content, in fact if you look at some of the most popular digital personalities (consider Tamar Weinberg or Steve Pavlina) you’ll see their content is quite in depth.
Many champion niche as the definitive factor for producing successful digital media. Nothing could be further from the truth. In a recent post at SmartBlog on social media, Jesse Stanchak shares a poll of his audience’s qualifying factors for “what makes a blog great.”