First up, full disclosure: Joffrey’s Coffee & Tea Company is a client of mine…
With that said - previously I wrote a case study on building buzz in the blogosphere regarding a viral campaign I implemented for Joffrey’s called “Joffrey’s Java Beta Test”. With the help of Wake Interactive for web design(they do fantastic work by the way, I cannot speak highly enough of them), we were able to make a lot of people happy and bring together a plethora of bloggers for something really fun.
Some highlights from the beta test were:
Yes, Digg is awesome. I know, I’ve had my content reach page 1 several times and send me 10,000+ absolutely unique visitors in one day.
But, unfortunately here’s the truth: Digg and other social media sites are not overnight king-makers of your brand on the web.
Sure, social media is fantastic for bringing your brand to the attention of a huge community of people and spreading your ideas. But, if your goal is to build a sustainable web brand for influence or monetization purposes you cannot rely on social media alone to build your traffic and hits. Continue reading...
