Focusing is underrated, and has been for quite some time. Yet it’s the secret to great work. Twitter, email, phone calls, instant messages, aimless web browsing – they are all distractions and ultimately collateral tasks. They constantly call for your attention but they don’t make a real difference in accomplishing objectives from a production standpoint. And if you’re not a prolific producer, you’re never going to be successful.
Numbers, stats and trends move fast online and are in a near constant state of flux. Following up my post on social media stats, we’re past-due for 2009’s second by-the-numbers look at the web here at The Future Buzz.
I know you’re busy, but also interested in marketing trends. Let’s simplify them for you by providing just the figures.
Some quick links to check out today:
- A post on TopRank’s (my employer’s) blog on using a creative commons license as a marketing tool
A beacon is an intentionally conspicuous device designed to focus attention on a specific location.
Visualize what image the word beacon conjures in your mind: perhaps a lighthouse casting light onto an otherwise dark horizon, or a signal fire atop a hill illuminating the night sky. In the physical world, a beacon is used to draw attention, act as a guide, or call to action. Civilizations have long used beacons to rally citizens together, protect ships from coastlines, and act as signal points.
Start by following these steps:
1. Develop a post archetype
2. Create a simple or unique design
3. Refine your writing quality and style
4. Find a way to view your topic from a fresh angle or different lens
5. Focus on a unique topic, or intersection of topics
6. Create a better signal to noise ratio
7. Focus on achieving consistency
Check out the full post at the Online Marketing Blog on 7 ways to develop a unique brand for your blog.
In epistemology, the theory of knowledge, the prefix meta is used to describe about (its own category). For example, a metablogger would be a blogger who writes about blogging.
As someone who spends a great deal of time as contributor, participant and observer of a pretty diverse array of web communities, I find the meta aspect fascinating. What I mean by this is without fail, every community enjoys having discussions about itself. It’s something not usually stated directly within the communities, but it’s a reality.