Mitch Joel argues print is not dead. Perhaps not yet – but it is mortally wounded.
I may be treading beaten ground here, as I’ve written before on living artifacts – but Mitch got me thinking on this subject again and I think I can present an even simpler viewpoint on why things like print newspapers and CDs are relics of the last century. The reason is simple: digital is now the master copy.
The truth is that the tangible versions of media are temporary and less useful copies of their digital masters. You’re paying for the medium, not the message – and there’s no logical reason for that when there are more efficient ways to get (and share) the message.