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The Meta Factor


In epistemology, the theory of knowledge, the prefix meta is used to describe about (its own category). For example, a metablogger would be a blogger who writes about blogging.

As someone who spends a great deal of time as contributor, participant and observer of a pretty diverse array of web communities, I find the meta aspect fascinating. What I mean by this is without fail, every community enjoys having discussions about itself. It’s something not usually stated directly within the communities, but it’s a reality.

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June 29, 2009 Author Adam Singer In The Social Web
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What Would Make You Buy My Product One More Time Per Year?

Have you heard this before?

Or perhaps it was, “if we could only get our customers to come in just one more time per year, we’d achieve -insert amount here- more revenue.”

This mindset is inherently flawed, because it focuses on the wrong thing. It’s not about that one more time per year or trying to get a little more in the short term – that only leads to an impossible to sustain cycle. The mindset is analogous to bailing water from a sinking boat – it might make you feel like you’re doing good and making progress, but in reality you’re ignoring the larger problem.

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June 26, 2009 Author Adam Singer In Digital Marketing and PR
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Agility As A Factor In Influencing The Social Web

Check out my post over at TopRank’s (my employer) blog: Influencing The Social Web: Agility Is A Factor on the fact that successful digital marketing is contingent upon agility.

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June 22, 2009 Author Adam Singer In links, quick bits
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Buzz Is A Vital Element Of Digital PR


An unfortunate reality about both companies and people who want to gain a following on the web is that we’ll never hear about most of them. The problem is we’re never told about them directly by peers, they’re severely lacking in the digital PR department. The only reason I notice the obscure ones in the first place is because I’m the only geek actively taking the time to dig through the unknown brands, people and companies and studying their marketing efforts (along with the popular ones, of course).

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June 22, 2009 Author Adam Singer In Digital Marketing and PR
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The 33 Strategies Of War

I’m a big fan of psychologist and author Robert Greene. Previously, I deconstructed his landmark book, the 48 laws of power, and interpreted how the laws apply to blogging.

It was a pleasant surprise for me to discover he has written two other books outlining laws applicable to the areas of seduction and war. War strategy is especially compelling because businesses take cues from military strategic successes in areas such as how they react to changes in the marketplace from competition and how they position their external communications.

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June 20, 2009 Author Adam Singer In Opinions, Randomness
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97 Images The Web Shared In 2008

I’ve gotten multiple requests for this, so here you go – a SlideShare including most of the 100 images from my viral images posts (a few were too large to fit well on PPT).

All of these are from 2008, so if you closely follow web culture and/or read this blog they might not be new, but I thought it would be interesting to put these into a more portable format. I’m keeping track of my favorite images of 2009 as well, definitely a future post.

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June 18, 2009 Author Adam Singer In Digital Marketing and PR