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Learning From Power Users And Influencers

There has been some good feedback from readers about the social media power users and influencers series – and I plan to continue writing these to share more smart, influential people with you. The real value here isn’t to scan my posts though, the value is to study what makes these people successful in spreading ideas so you can learn what they do right.

Before drafting additional parts in this series, I thought it would be interesting to note some things I have learned from studying influencers who are successful at spreading ideas across platforms. These are takeaways if you too seek to build a trusted following:

Be positive

People are tired of those who are overly negative, cynical or jaded. Simply put, the world has enough of that – be the change you want to see, and others will gather around you. Optimism spreads to others just as negativity does.

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May 20, 2009 Author Adam Singer In Web Influencers
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It’s Not About Technology, It’s About Ideas


After more than 12 years of socializing on the web I have come to a simple conclusion: it’s not about technology or being able to manipulate tools “better” than anyone else, rather – it’s about ideas. The technical aspects are totally democratized, and becoming simpler to implement every day. Internet marketing isn’t directly about technology, rather it’s about ideas that set it on fire.

It’s about ideas that spread, ideas that are sticky, ideas that connect us in meaningful ways – with each other, with businesses, with causes. Whether that idea is simple or complex technically is not relevant, and in fact some of the most successful examples are ridiculously simple. With that said – even to be able to come up with simple ideas you have to be fluent in how society connects and communicates and have a comprehension of all the tools available today and tomorrow.

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May 18, 2009 Author Adam Singer In Digital Marketing and PR
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The Future Buzz Is Now iPhone/Android/Kindle Friendly

Of the last 100,000 visitors to The Future Buzz, 2,145 – or around 2.14% were using iPhones, iPod touches or Android devices. So in an effort to make things easier for readers on the go, today I have done two things:

1) Installed the WP Touch plugin

The guys at Brave New Code made a slick little plugin which auto-detects if users are browsing via an iPhone, iPod Touch or Android powered device and serves a beautiful mobile version. It’s simple to install and makes any Wordpress powered blog look clean on leading mobile platforms. Fire up The Future Buzz in your iPhone to have a look, you’ll get something like this (I’ll work on customizing it further in the future, lots of neat options in the plugin):

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May 17, 2009 Author Adam Singer In Meta
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What If?

What if…?

You lived everyday like it was all that mattered.

You put your passion to work 24/7.

You changed everything.

The structure around you was just an illusion.

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May 15, 2009 Author Adam Singer In Inspiration
9 comments

No Niche Is Ever Too Crowded For Fresh Thinking


It’s daunting to step back and look at the sheer number of content-based sites that cover the spectrum of interests on the planet. For some, I know this can make it feel like it is too late to join – that others are so far ahead there is no way they’ll catch up. It may appear this way on the surface, but looks can be deceiving. The truth is, there is not a single niche that’s too crowded for fresh thinking.

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May 12, 2009 Author Adam Singer In Blogging, Content Strategy
94 comments

19 Reasons You Should Blog And Not Just Tweet

blog


Unscientific observation: most bloggers use Twitter, but many Twitter users do not blog.

Twitter is popular because it is easy. It is easy to setup, easy to copy-paste links into, and easy to write 140 character bits. But, having your own blog remains the strongest platform if you’re serious about sharing ideas and having a continued dialog with the world. Blogging is the antithesis of easy, however it is far more rewarding.

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May 10, 2009 Author Adam Singer In Blogging, Popular