There has been some good feedback from readers about the social media power users and influencers series – and I plan to continue writing these to share more smart, influential people with you. The real value here isn’t to scan my posts though, the value is to study what makes these people successful in spreading ideas so you can learn what they do right.
Before drafting additional parts in this series, I thought it would be interesting to note some things I have learned from studying influencers who are successful at spreading ideas across platforms. These are takeaways if you too seek to build a trusted following:
People are tired of those who are overly negative, cynical or jaded. Simply put, the world has enough of that – be the change you want to see, and others will gather around you. Optimism spreads to others just as negativity does.