Trust is a gray area to measure using quantitative metrics. Measuring an idea as subjective and nuanced as trust is difficult because you can never escape the simple fact that trust is relative. Someone may have a personal blog with only 20 readers, but those 20 readers soak in every word and trust the author deeply, taking any calls to action suggested and studying each word carefully. That person may be more trusted by their small, but loyal following than far more popular bloggers with greater numbers.
In a previous post defining the real value of your network, I touched on the point that raw numbers are irrelevant, what matters is if your network is activated, connected and determined – all indications of strong trust.
Hopefully we’re all on board with the fact that popularity is not trust. This of course begs the question, is it possible to put trust into an objective measurement?
The web loves to measure popularity and influence, and does so via several number-driven methods and tools including (but not limited to):