How To Make (And Keep) Your Blog In Demand

Developing popular content once in awhile is one thing, but how do you keep your blog as a whole in demand?

There isn’t a single winning answer – there are many strategies and methods which can be effective. Regardless of the path you choose, keeping your blog content in demand is vital to keep your community growing itself organically over time.

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September 2, 2009 Author Adam Singer In Content Strategy

An Underused Strategy: Cause Controversy

A strategy used frequently by some now ultra-popular bloggers and web personalities in their early days seems to have fallen by the wayside: causing controversy.

We can’t know which of the hugely public controversies between A-list bloggers years ago was actually a conscious play to attract attention or just a by-product of their debates. That is irrelevant though, controversy is an art which can be planned and done with eyes wide open. It is concurrently one of the most effective and underused strategies.

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September 1, 2009 Author Adam Singer In Digital Marketing and PR

Don’t Let Social Media Comments Ruin Discussions On Your Blog

Social media comments are the new trackbacks.

Enabled by a slew of tools, there is an increasing trend of bloggers aggregating comments about their content from around the web right on their blog. In theory, this is a nice idea – bringing together bits of conversations in one spot – under the original content.

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August 30, 2009 Author Adam Singer In Blogging, The Social Web

Interview With The Conversation Agent: Valeria Maltoni

You probably already know marketer and communications pro Valeria Maltoni. She keeps the very popular Conversation Agent blog, a must-read for marketing professionals, where she discusses marketing, social media, PR and quite frequently the intersections of those topics.

As Valeria and I frequently have conversations both publicly and via email, I thought it would be interesting to directly ask her some questions for readers here as we cover much of the same topics. She was kind enough to agree to participate in a brief Q&A on the topics we’re both passionate about:

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August 26, 2009 Author Adam Singer In Digital Marketing and PR
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Does Your Digital Marketing Provide Increasing Returns?

Smart digital marketing is setup in a way to provide steadily increasing returns bit by bit over time. These gains are difficult to see over shorter periods, but over longer stretches they should become apparent.

Take great care that your digital marketing strategy is one which encourages increasing returns. When you’re doing things right, your blog, network, content, search traffic and interactions will incrementally add value to your brand and feed into your success.

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August 25, 2009 Author Adam Singer In Digital Marketing and PR

An Experiment In Music Sharing – Social Media Mixtape

The Future Buzz is a place where I help more than just communications professionals and businesses with their internet marketing. I also try to create content and conduct experiments that photographers, musicians and creatives who produce digital media of any sort can learn from.

I write frequently that social media and artists are a natural fit. I’m not just pontificating, as an artist who personally embraces creative commons as a promotional tool, I have firsthand experienced the positive effects the web has had helping my music spread. In fact, without the web I would have a total of zero listeners.

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August 22, 2009 Author Adam Singer In Inspiration, The Social Web