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Social Proofing As Part Of Your Marketing Strategy


It used to be that artists, writers, marketers, PR professionals, entrepreneurs – anyone with ideas – would:

  • Need the blessing of gatekeepers to move up in the world,
  • Rely on things such as awards or industry endorsements as credentials,
  • Require media to buy into their story in order to build their reputation.

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June 1, 2009 Author Adam Singer In Digital Marketing and PR
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How Audio Production Taught Me Self-Discipline

Many readers here know this, but for those who don’t – for more than 8 years, I’ve been producing/remixing/mashing up digital music. It’s my hobby and the avenue that I focus idle brainpower when not working as an Internet marketing/PR professional or blogging.

My reasons for doing so are purely intrinsic, I openly share what I make under a creative commons license, and aside from selling one of my albums in 2007 as a CD and being in iTunes/Beatport for some selected productions, I don’t actively seek revenue for my work. Over time, many have asked why I do not actively attempt to monetize my art, and the answer is simple – it provides me something far more valuable: life balance.

It hit me the other day that while I’ve shared some of my experiences as a creative commons artist with you, I haven’t shared the back story to how I actually got into audio production, or how it has helped me achieve greater self-discipline in all my interests in life.

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May 29, 2009 Author Adam Singer In Inspiration, Personal
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Make Every Post A Link Post


You’ll notice that unlike most bloggers, I don’t regularly write stand-alone link posts to external blogs at The Future Buzz. Instead, for most posts I incorporate a “related links” section at the bottom, (with three links to related posts here and three links to related posts around the web) in essence making every post a link post. I’ve been doing this for quite some time, and have noticed a few of my readers even adopted the same strategy on their own sites.

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May 27, 2009 Author Adam Singer In Blogging, Content Strategy
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An Introduction To Neuro-linguistic Programming

Recently, I have been studying neuro-linguistic programming to gleam insights for marketing strategy and satisfy my own curiosity on the subject. I thought it would be interesting to share a brief introduction of it with you today without getting too complex. The articles around the web and books about this are lengthy and use a ton of technical jargon, so I’ll try to share just the useful bits of information on the subject in plain English so you’re aware of the concept.

Definition of neuro-linguistic programming (NLP)

Neuro-linguistic programming is defined as a model of interpersonal communication concerned with the relationship between patterns of behavior and the subjective experiences behind them. There is a system of therapy based on this which educates people in self-awareness and effective communication, and then seeks to change their patterns of mental and emotional behavior.

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May 26, 2009 Author Adam Singer In Digital Marketing and PR
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The Psychology Of Parking

I’m reading a fascinating book titled Traffic: Why We Drive The Way We Do (and What It Says About Us) by Tom Vanderbilt. It’s essentially the psychology/sociology of traffic, and offers the most in-depth look at interactions expressed through driving I’ve ever read.

An interesting bit from the book explains something you’ve probably experienced. Andrew Velkey, a psychology professor at Virginia’s Christopher Newport University uncovered the following conclusion after he studied the behavior of parkers at a Wal-Mart in Mississippi (paraphrased):

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May 22, 2009 Author Adam Singer In Opinions, Randomness
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More Retweets? Why Bother, Go For More Shares Across Platforms

Let me preface this by stating that I really do like Chris Brogan – I link to him frequently, share his posts across social media, and am a fan of what he does. But, if the blogosphere is great at one thing – it is bringing all sides to something, which I’d like to spend a minute doing.

Chris wrote a post yesterday titled: Spread Your Wings- Get More Retweet Action Today. I’m not sure why this rubbed me the wrong way, maybe it is because I think it is a better strategy to make good content that isn’t tailored to a specific platform than try and design something for one network.

After reading through his post/comments and thinking about how much has been written on Twitter-specific strategies as of late, I have a few points I’d like to remind everyone:

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