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Become A Beacon On The Digital Landscape


A beacon is an intentionally conspicuous device designed to focus attention on a specific location.

Visualize what image the word beacon conjures in your mind: perhaps a lighthouse casting light onto an otherwise dark horizon, or a signal fire atop a hill illuminating the night sky. In the physical world, a beacon is used to draw attention, act as a guide, or call to action. Civilizations have long used beacons to rally citizens together, protect ships from coastlines, and act as signal points.

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July 5, 2009 Author Adam Singer In The Social Web
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Need Some Tips To Help Your Blog Stand Out?

Start by following these steps:

1. Develop a post archetype
2. Create a simple or unique design
3. Refine your writing quality and style
4. Find a way to view your topic from a fresh angle or different lens
5. Focus on a unique topic, or intersection of topics
6. Create a better signal to noise ratio
7. Focus on achieving consistency

Check out the full post at the Online Marketing Blog on 7 ways to develop a unique brand for your blog.

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June 30, 2009 Author Adam Singer In Blogging, links, quick bits
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The Meta Factor


In epistemology, the theory of knowledge, the prefix meta is used to describe about (its own category). For example, a metablogger would be a blogger who writes about blogging.

As someone who spends a great deal of time as contributor, participant and observer of a pretty diverse array of web communities, I find the meta aspect fascinating. What I mean by this is without fail, every community enjoys having discussions about itself. It’s something not usually stated directly within the communities, but it’s a reality.

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June 29, 2009 Author Adam Singer In The Social Web
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What Would Make You Buy My Product One More Time Per Year?

Have you heard this before?

Or perhaps it was, “if we could only get our customers to come in just one more time per year, we’d achieve -insert amount here- more revenue.”

This mindset is inherently flawed, because it focuses on the wrong thing. It’s not about that one more time per year or trying to get a little more in the short term – that only leads to an impossible to sustain cycle. The mindset is analogous to bailing water from a sinking boat – it might make you feel like you’re doing good and making progress, but in reality you’re ignoring the larger problem.

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June 26, 2009 Author Adam Singer In Digital Marketing and PR
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Agility As A Factor In Influencing The Social Web

Check out my post over at TopRank’s (my employer) blog: Influencing The Social Web: Agility Is A Factor on the fact that successful digital marketing is contingent upon agility.

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June 22, 2009 Author Adam Singer In links, quick bits
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Buzz Is A Vital Element Of Digital PR


An unfortunate reality about both companies and people who want to gain a following on the web is that we’ll never hear about most of them. The problem is we’re never told about them directly by peers, they’re severely lacking in the digital PR department. The only reason I notice the obscure ones in the first place is because I’m the only geek actively taking the time to dig through the unknown brands, people and companies and studying their marketing efforts (along with the popular ones, of course).

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June 22, 2009 Author Adam Singer In Digital Marketing and PR