Why Video Blogging Hasn’t Taken Off

By all accounts, video blogging should have taken off big-time by now. Consider:

  • Digital video cameras are dirt cheap
  • Video hosting is free and high quality
  • The platforms are simple to use
  • High speed internet access is common

It seems like all the elements are in place.

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September 8, 2009 Author Adam Singer In Blogging

How To Make (And Keep) Your Blog In Demand

Developing popular content once in awhile is one thing, but how do you keep your blog as a whole in demand?

There isn’t a single winning answer – there are many strategies and methods which can be effective. Regardless of the path you choose, keeping your blog content in demand is vital to keep your community growing itself organically over time.

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September 2, 2009 Author Adam Singer In Content Strategy

An Underused Strategy: Cause Controversy

A strategy used frequently by some now ultra-popular bloggers and web personalities in their early days seems to have fallen by the wayside: causing controversy.

We can’t know which of the hugely public controversies between A-list bloggers years ago was actually a conscious play to attract attention or just a by-product of their debates. That is irrelevant though, controversy is an art which can be planned and done with eyes wide open. It is concurrently one of the most effective and underused strategies.

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September 1, 2009 Author Adam Singer In Digital Marketing and PR

Don’t Let Social Media Comments Ruin Discussions On Your Blog

Social media comments are the new trackbacks.

Enabled by a slew of tools, there is an increasing trend of bloggers aggregating comments about their content from around the web right on their blog. In theory, this is a nice idea – bringing together bits of conversations in one spot – under the original content.

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August 30, 2009 Author Adam Singer In Blogging, The Social Web

Interview With The Conversation Agent: Valeria Maltoni

You probably already know marketer and communications pro Valeria Maltoni. She keeps the very popular Conversation Agent blog, a must-read for marketing professionals, where she discusses marketing, social media, PR and quite frequently the intersections of those topics.

As Valeria and I frequently have conversations both publicly and via email, I thought it would be interesting to directly ask her some questions for readers here as we cover much of the same topics. She was kind enough to agree to participate in a brief Q&A on the topics we’re both passionate about:

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August 26, 2009 Author Adam Singer In Digital Marketing and PR
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Does Your Digital Marketing Provide Increasing Returns?

Smart digital marketing is setup in a way to provide steadily increasing returns bit by bit over time. These gains are difficult to see over shorter periods, but over longer stretches they should become apparent.

Take great care that your digital marketing strategy is one which encourages increasing returns. When you’re doing things right, your blog, network, content, search traffic and interactions will incrementally add value to your brand and feed into your success.

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August 25, 2009 Author Adam Singer In Digital Marketing and PR