Recently, I was having a discussion with my friend David Malone (a java developer in the Minneapolis area) about a web application he’s developing/the strategy he plans to use behind it, and our discussion turned to the subject of chess. Growing up, playing chess was one of my favorite pastimes, so naturally it’s the first thing my mind turns to when discussing the strategy behind anything.
I’m excited to share some good news with you today. After carefully weighing my options, I have decided to join the talented, passionate team of digital marketing professionals at TopRank Online Marketing in Minneapolis, MN.
TopRank’s team and leaders stood out to me as the best in the industry, and they offer Internet marketing services far ahead of the curve. Even a step further, a big part of what attracted me to TopRank in-particular was their level of involvement in the marketing industry and social web as a brand, as I am equally interested in being a contributor.
The quality of their team has met and exceeded expectation, and I look forward to a prolific future as a member of their forward-thinking agency.
With that said, this post is short on purpose – head over to my introduction to the TopRank community for the whole story and leave a comment!
As part of my ongoing series documenting and analyzing social media power users and influencers, I thought it would be interesting to learn from industry-current professionals making a difference in the space.
John Boitnott, Social Media Strategist at Village Voice Media was kind enough to answer some of my questions. Village Voice Media owns and operates 15 of the largest weekly newspapers across the US. John has more than 15 years experience in both traditional and new media, is a top Digg user, and is skilled at developing ultra-popular web content.
As the pace of content being added to the web increases, the value of aggregating the best of it goes up. If you’re a content producer of any variety, researching, collecting and then putting together the best material you can find is huge, especially if you’ve got an eye for top content in your niche.
For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material. I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy.
In a fragmented media society, where attention is a scarce resource, the value of good marketers and marketing agencies just keeps increasing. At the same time, competition for marketing jobs is fierce and while the industry itself is hot, there is still as much a need as ever to stand out.
With that in mind, I was thinking today it might be helpful if I share some things new marketers could do when entering the industry to give themselves the edge against the competition. These are of course in addition to doing an outstanding job on client work and gaining experience over time – this is all about going the extra mile personally.
It used to be that artists, writers, marketers, PR professionals, entrepreneurs – anyone with ideas – would:
- Need the blessing of gatekeepers to move up in the world,
- Rely on things such as awards or industry endorsements as credentials,
- Require media to buy into their story in order to build their reputation.