Connect with Fans (CwF) + Reason to Buy (RtB)

Techdirt is running a great experiment on a business model concept that is applicable to anyone who produces digital content. It would be useful for musicians, photographers, video producers, bloggers or anyone in between to take notes here.

The formula is simple:

Connect with Fans (CwF) and give them a Reason to Buy (RtB).



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July 26, 2009 Author Adam Singer In Web Trends and News

Links For 7.21.09

Two quick links for today.

First up, check out my new post on TopRank’s (my employer’s) blog on Web Community Building: Making It Thrive.

Next, Mike Fruchter who took over my previous digital strategist position at Pierson Grant wrote a social media case study on International Dairy Queen, a former client I helped guide into the social web.

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July 21, 2009 Author Adam Singer In links, quick bits

Blogging Never Went Away

Looks like some of the early adopter crowd are waking up from their Twitter-induced dreams.

There are several conversations around the web about it this week, but I’ll sum the reasons you should blog and not just Tweet simply: microblogging (or any social platform where you don’t control the rules) doesn’t replace the power of an independent web publishing platform where you control the vertical and the horizontal. Rather, if used properly it actually makes your independent outlet that much more powerful.

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July 19, 2009 Author Adam Singer In Blogging, Opinions, Randomness

10 Rules That Govern Groups Online

Psyblog recently shared 10 rules that govern groups in the physical world. Interesting stuff for sure and raises the question – how many of these 10 are true on the web? My sense is all of them, as the way we function online in collaborative settings is not all that different from how real-world groups interact.

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The Myth Of Multitasking: Focus Or Fail

Focusing is underrated, and has been for quite some time. Yet it’s the secret to great work. Twitter, email, phone calls, instant messages, aimless web browsing – they are all distractions and ultimately collateral tasks. They constantly call for your attention but they don’t make a real difference in accomplishing objectives from a production standpoint. And if you’re not a prolific producer, you’re never going to be successful.

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July 13, 2009 Author Adam Singer In Inspiration

Future Marketing Trends – By The Numbers

Numbers, stats and trends move fast online and are in a near constant state of flux. Following up my post on social media stats, we’re past-due for 2009’s second by-the-numbers look at the web here at The Future Buzz.

I know you’re busy, but also interested in marketing trends. Let’s simplify them for you by providing just the figures.

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July 10, 2009 Author Adam Singer In Digital Marketing and PR