You’ll notice that unlike most bloggers, I don’t regularly write stand-alone link posts to external blogs at The Future Buzz. Instead, for most posts I incorporate a “related links” section at the bottom, (with three links to related posts here and three links to related posts around the web) in essence making every post a link post. I’ve been doing this for quite some time, and have noticed a few of my readers even adopted the same strategy on their own sites.
Recently, I have been studying neuro-linguistic programming to gleam insights for marketing strategy and satisfy my own curiosity on the subject. I thought it would be interesting to share a brief introduction of it with you today without getting too complex. The articles around the web and books about this are lengthy and use a ton of technical jargon, so I’ll try to share just the useful bits of information on the subject in plain English so you’re aware of the concept.
Definition of neuro-linguistic programming (NLP)
Neuro-linguistic programming is defined as a model of interpersonal communication concerned with the relationship between patterns of behavior and the subjective experiences behind them. There is a system of therapy based on this which educates people in self-awareness and effective communication, and then seeks to change their patterns of mental and emotional behavior.
I’m reading a fascinating book titled Traffic: Why We Drive The Way We Do (and What It Says About Us) by Tom Vanderbilt. It’s essentially the psychology/sociology of traffic, and offers the most in-depth look at interactions expressed through driving I’ve ever read.
An interesting bit from the book explains something you’ve probably experienced. Andrew Velkey, a psychology professor at Virginia’s Christopher Newport University uncovered the following conclusion after he studied the behavior of parkers at a Wal-Mart in Mississippi (paraphrased):
Let me preface this by stating that I really do like Chris Brogan – I link to him frequently, share his posts across social media, and am a fan of what he does. But, if the blogosphere is great at one thing – it is bringing all sides to something, which I’d like to spend a minute doing.
Chris wrote a post yesterday titled: Spread Your Wings- Get More Retweet Action Today. I’m not sure why this rubbed me the wrong way, maybe it is because I think it is a better strategy to make good content that isn’t tailored to a specific platform than try and design something for one network.
After reading through his post/comments and thinking about how much has been written on Twitter-specific strategies as of late, I have a few points I’d like to remind everyone:
There has been some good feedback from readers about the social media power users and influencers series – and I plan to continue writing these to share more smart, influential people with you. The real value here isn’t to scan my posts though, the value is to study what makes these people successful in spreading ideas so you can learn what they do right.
Before drafting additional parts in this series, I thought it would be interesting to note some things I have learned from studying influencers who are successful at spreading ideas across platforms. These are takeaways if you too seek to build a trusted following:
People are tired of those who are overly negative, cynical or jaded. Simply put, the world has enough of that – be the change you want to see, and others will gather around you. Optimism spreads to others just as negativity does.
After more than 12 years of socializing on the web I have come to a simple conclusion: it’s not about technology or being able to manipulate tools “better” than anyone else, rather – it’s about ideas. The technical aspects are totally democratized, and becoming simpler to implement every day. Internet marketing isn’t directly about technology, rather it’s about ideas that set it on fire.
It’s about ideas that spread, ideas that are sticky, ideas that connect us in meaningful ways – with each other, with businesses, with causes. Whether that idea is simple or complex technically is not relevant, and in fact some of the most successful examples are ridiculously simple. With that said – even to be able to come up with simple ideas you have to be fluent in how society connects and communicates and have a comprehension of all the tools available today and tomorrow.