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How I Built A 6-Figure Facebook Fan Page

Facebook-connections-worldwide-1

Platform-specific communities can be a challenge to grow. It’s daunting because you’re probably already growing a voice for your brand on something like a self-hosted blog. But if you can spark rapid growth in a network external of your own, it can be a consistent organic referral source to the places you’re really interested in funneling traffic. Essentially, it’s a valuable outpost.

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February 1, 2010 Author Adam Singer In The Social Web
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Workforce Darwinism

A stunning statistic: 70% of surveyed HR professionals in U.S. (41% in the UK) have rejected a job candidate based on online reputation information.

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January 30, 2010 Author Adam Singer In Web Trends and News
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Individuals Are Running Circles Around Your Brand

Individuals are beating your entire marketing and PR department online. Not by just a little – they’re running circles around it.

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January 29, 2010 Author Adam Singer In Digital Marketing and PR
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Innovation Without Imitation Is A Waste Of Time

Guest Post By Dayne Shuda of Hunting Business Marketing (follow him on Twitter)

“Innovation without imitation is a complete waste of time.” Mike RoweDirty Jobs

In December 2008, Mike Rowe of Dirty Jobs took the stage at TED to talk about his outlook on the state of work in the United States. He discussed his experiences working in over 200 jobs that most people find gross, despicable and downright inhumane. It’s an entertaining and enlightening lecture, but the point I want to focus on is where Mike states that “Innovation without imitation is a complete waste of time.”

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January 27, 2010 Author Guest Author In Inspiration
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Since When Are Bloggers Not Writers?

I’m a fan of Rebecca Thorman, career/lifestyle blogger and PR pro for start-up Alice.com. Her thoughts are usually spot on. However her post last week: bloggers are not writers, gets enough wrong it’s worth dissecting.

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January 26, 2010 Author Adam Singer In Blogging
23 comments

Social Media Certification Is Absurd

Social media is not new. At this point, you don’t need a social media expert, you just need a good marketer (all marketers should understand social media by now). The term – once meaningful – has been overused to the point it has become nothing more than a buzzword in the hands of most. Social is simply what the web does, and as a net native who has watched the abuse of the term social media over the years, I’ve slowly become adverse to its use at all.

But unfortunately we have to use it. Too many businesses and clients are enamored with it, or perhaps feel if they don’t start throwing it around they will be viewed as passé.

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January 24, 2010 Author Adam Singer In The Social Web