Beware those obsessed with time normalization and comparing time efforts to others. There is no blanket right or wrong answer to how much time you should spend for your digital PR and marketing. Those attempting to normalize numbers or seek blanket answers really don’t get it and are looking at the wrong things.
This is a classic bit from From Kevin Kelly’s New Rules for the New Economy:
The prestandard phase is the most exciting. This period is marked by tremendous innovation, high hopes, and grand ambition. “Aha!” ideas flow readily. Since there are no experts, everyone can compete, and it seems as if everyone does.
Today I’m going to share a story of how not to handle the sales process. This post is not so much about my negative experience, but more of a lesson for your business.
Many reading this may not know it, but in my free time I am an electronic music artist. A lot of people I meet have trouble believing I keep a blog, write music and work for one of the top marketing firms globally, but I do all of those things. No, I don’t have time for TV. I frequently sacrifice my social life. I’m usually working on one of my projects in free time. But I wouldn’t give any of it up and I’m irrationally committed to all my interests.
I’ve attended, liveblogged and presented at a plethora of marketing and technology conferences in the last year. After attending enough, you start to notice common trends in questions, presentations and even personalities. One of the most common, recurring questions asked is: “what’s one thing I can do right now?” Or perhaps a variation, “What’s one thing I can start doing today?”