Some Thoughts On Redesigning Your Site

Recently, I worked through the redesign process of this site. While I had my blog designer draft an overview from his perspective, I wanted to share some thoughts from mine.

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February 3, 2010 Author Adam Singer In Digital Marketing and PR

Digg/Reddit And Marketers: A Love-Hate Relationship

I’ve made it no secret how much of a fan I am of Digg and Reddit and how much there is we can learn from these networks. In terms of horizontal sharing communities, they’re especially interesting because the entire community gathers around the same content. What this creates is a tribal culture due to the normalized experience everyone has.

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February 2, 2010 Author Adam Singer In The Social Web

How I Built A 6-Figure Facebook Fan Page


Platform-specific communities can be a challenge to grow. It’s daunting because you’re probably already growing a voice for your brand on something like a self-hosted blog. But if you can spark rapid growth in a network external of your own, it can be a consistent organic referral source to the places you’re really interested in funneling traffic. Essentially, it’s a valuable outpost.

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February 1, 2010 Author Adam Singer In The Social Web

Workforce Darwinism

A stunning statistic: 70% of surveyed HR professionals in U.S. (41% in the UK) have rejected a job candidate based on online reputation information.

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January 30, 2010 Author Adam Singer In Web Trends and News

Individuals Are Running Circles Around Your Brand

Individuals are beating your entire marketing and PR department online. Not by just a little – they’re running circles around it.

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January 29, 2010 Author Adam Singer In Digital Marketing and PR

Innovation Without Imitation Is A Waste Of Time

Guest Post By Dayne Shuda of Hunting Business Marketing (follow him on Twitter)

“Innovation without imitation is a complete waste of time.” Mike RoweDirty Jobs

In December 2008, Mike Rowe of Dirty Jobs took the stage at TED to talk about his outlook on the state of work in the United States. He discussed his experiences working in over 200 jobs that most people find gross, despicable and downright inhumane. It’s an entertaining and enlightening lecture, but the point I want to focus on is where Mike states that “Innovation without imitation is a complete waste of time.”

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January 27, 2010 Author Guest Author In Inspiration