1 comment

Digital Marketing Strategy Part 4: Executing Bad Ideas Of Others

Continuing my series on digital marketing strategy development problems, today we tackle issue #4: executing the bad ideas of others.

Read More

February 10, 2010 Author Adam Singer In Digital Marketing and PR
9 comments

Forrester Research Says No To Analysts Keeping Their Own Blogs

Previously, I wrote that companies and personal brands have a symbiotic relationship. Smart companies nurture personal brands, those personal brands promote their employer, and situation emerges where all parties experience digital reputation benefits. When there is mutual respect and transparency involved, everyone wins.

Read More

February 7, 2010 Author Adam Singer In Web Trends and News
10 comments

Analysis, Commentary And Controversy Are Proven Frameworks: Ignore Them At Your Own Peril

I like Chris Brogan. I’ve even referenced him among social media power users I recommend this community connect with. With that said, I don’t agree with everything he says and have disagreed with him in the past. I’m going to disagree with him again today.

Read More

February 7, 2010 Author Adam Singer In Content Strategy
7 comments

Some Thoughts On Redesigning Your Site

Recently, I worked through the redesign process of this site. While I had my blog designer draft an overview from his perspective, I wanted to share some thoughts from mine.

Read More

February 3, 2010 Author Adam Singer In Digital Marketing and PR
2 comments

Digg/Reddit And Marketers: A Love-Hate Relationship

I’ve made it no secret how much of a fan I am of Digg and Reddit and how much there is we can learn from these networks. In terms of horizontal sharing communities, they’re especially interesting because the entire community gathers around the same content. What this creates is a tribal culture due to the normalized experience everyone has.

Read More

February 2, 2010 Author Adam Singer In The Social Web
6 comments

How I Built A 6-Figure Facebook Fan Page

Facebook-connections-worldwide-1

Platform-specific communities can be a challenge to grow. It’s daunting because you’re probably already growing a voice for your brand on something like a self-hosted blog. But if you can spark rapid growth in a network external of your own, it can be a consistent organic referral source to the places you’re really interested in funneling traffic. Essentially, it’s a valuable outpost.

Read More

February 1, 2010 Author Adam Singer In The Social Web