Today I’m going to share a story of how not to handle the sales process. This post is not so much about my negative experience, but more of a lesson for your business.
Many reading this may not know it, but in my free time I am an electronic music artist. A lot of people I meet have trouble believing I keep a blog, write music and work for one of the top marketing firms globally, but I do all of those things. No, I don’t have time for TV. I frequently sacrifice my social life. I’m usually working on one of my projects in free time. But I wouldn’t give any of it up and I’m irrationally committed to all my interests.
I’ve attended, liveblogged and presented at a plethora of marketing and technology conferences in the last year. After attending enough, you start to notice common trends in questions, presentations and even personalities. One of the most common, recurring questions asked is: “what’s one thing I can do right now?” Or perhaps a variation, “What’s one thing I can start doing today?”
Eric Friedman (analyst at Union Square Ventures) and I have been having a great dialog offline the past few weeks. We’ve been discussing the idea that throughout life, you need to be on an accelerated learning curve. I’ve been thinking about this and realized why it’s such a great idea: it’s the opposite of how most people live.
Hey readers. Have ideas you want to share with this community? Some of you have asked over the years but I haven’t allowed it. Now you have your shot. I’ve allowed two other smart people to guest post in the last several months as a test and have been pleased with the results (and gotten positive feedback from the community). So I’m opening the same opportunity to you.