As someone who helped replace my position as digital strategist at Pierson Grant (my previous employer) I have been through the process of successfully finding/recommending digital marketing talent (congrats again Michael, I hear you’re doing a great job).
Recently, Stephen Baker at Business Week wrote an article titled Beware Social Media Snake Oil. However, the article does not deliver on the headline and instead wanders aimlessly throughout several disparate points without delivering much of a punch. Let’s dig into it:
As millions of people flock to these online services to chat, flirt, swap photos, and network, companies have the chance to tune in to billions of digital conversations.
In 2008, I wrote the fact that paid blogging is a lose-lose situation. I stick with everything written in that post. Upon noticing a slew of new services – including those which allow companies to pay for Tweets (it’s laughable in-and-of itself that anyone is gullible enough to pay for that) I’ve been reflecting further on the idea of sponsored conversations.
If you read no further in this post, just consider this point: you can’t commoditize something as organic as a conversation. The second you do, the people having those conversations cease to be people and transform into shills. You might trick some users but it’s not authentic and there is zero trust involved. It’s manipulation, not conversation.
It’s been a busy few months, so I wanted to circle back and share the latest content I’ve published at Online Marketing Blog with The Future Buzz community. Follow the links below for my 10 latest articles published there. If you enjoy what you’re reading here, you’ll also find these useful:
While the business digital divide – at least in the marketing and media industries – feels to be closing, there’s another rift less discussed: a divide between those with digital influence/share of voice and those without. And it’s a rift that grows wider daily.
Many businesses and individuals who embraced content marketing years ago are seeing strong returns and are way ahead of those starting today. I started pondering why this is and jotted down the following list: