Unless you’ve been sleeping under a rock, you noticed Google released their new social product buzz. Predictably, it was met with both positive and negative reactions from the industry.
Have you read Kevin Kelly’s book, New Rules for The New Economy? If not, you should. Originally published in 1998, it’s amazing how it has held up over time. Kevin has been re-publishing it bit by bit on his blog, and I’ve been enjoying a fresh read.
Continuing my series on digital marketing strategy development problems, today we tackle issue #4: executing the bad ideas of others.
Previously, I wrote that companies and personal brands have a symbiotic relationship. Smart companies nurture personal brands, those personal brands promote their employer, and situation emerges where all parties experience digital reputation benefits. When there is mutual respect and transparency involved, everyone wins.
I like Chris Brogan. I’ve even referenced him among social media power users I recommend this community connect with. With that said, I don’t agree with everything he says and have disagreed with him in the past. I’m going to disagree with him again today.