Continuing my series on conquering common digital marketing strategy development problems, today we tackle problem number two:
Things like print newspapers and compact discs were made obsolete years ago. They are living artifacts. Digital is the master copy – we’re only waiting for the divide to bridge. It isn’t really an argument, you either can foresee the future where all information, content and forms of media are semantic, social, malleable, searchable entities or you can’t. It may take time but there is no stopping this path, it’s one of the clearer long-term trends.
Last Monday I shared 12 common problems associated with digital marketing strategy development. Since I’m not one to talk problems and not offer solutions, over the next few weeks I will address these problems one by one.
Yesterday I embraced my own philosophy of never being afraid to have opinions or taking sides. I stated my opinion about the popular blog, Mashable.
And Pete Cashmore, Mashable’s CEO is smart – he actually took the time to leave a comment and continue the discussion. For that, he’s earning another post about his brand (think what you will about the first one, it’s still positive to gain more awareness). Before I get into his comment – which was a great response – I want to run through something else.
Maybe you heard: AOL is rumored to be purchasing Mashable. It’s circulating amongst serveral sources. Whether or not it’s credible isn’t the point – it’s about time we took a look into Mashable and put out in the open what most quietly think about the site. And the rumor of their purchase make it perfect to discuss now.
Whether you actually like Mashable’s content is moot: no denying they are successful in terms of numbers, beating out rival top technology blog TechCrunch in raw traffic in May, 2009 – although having far less RSS subscribers (TechCrunch has more than 4 million to Mashable’s paltry 345K+).
The platform where modern commerce, communication and business is done is online. It’s where we share art. It’s where we collaborate on ideas. It’s the master copy of all media. It’s not some parallel reality from where you physically function: all critical infrastructure and management of business has steadily moved online. The next generation (and every generation thereafter) will spend a majority of their time using web-powered media compared to other media. If other forms of media even continue to exist.