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Digital Marketing Strategy Part 4: Executing Bad Ideas Of Others

Continuing my series on digital marketing strategy development problems, today we tackle issue #4: executing the bad ideas of others.

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February 10, 2010 Author Adam Singer In Digital Marketing and PR

Forrester Research Says No To Analysts Keeping Their Own Blogs

Previously, I wrote that companies and personal brands have a symbiotic relationship. Smart companies nurture personal brands, those personal brands promote their employer, and situation emerges where all parties experience digital reputation benefits. When there is mutual respect and transparency involved, everyone wins.

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February 7, 2010 Author Adam Singer In Web Trends and News

Analysis, Commentary And Controversy Are Proven Frameworks: Ignore Them At Your Own Peril

I like Chris Brogan. I’ve even referenced him among social media power users I recommend this community connect with. With that said, I don’t agree with everything he says and have disagreed with him in the past. I’m going to disagree with him again today.

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February 7, 2010 Author Adam Singer In Content Strategy

Some Thoughts On Redesigning Your Site

Recently, I worked through the redesign process of this site. While I had my blog designer draft an overview from his perspective, I wanted to share some thoughts from mine.

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February 3, 2010 Author Adam Singer In Digital Marketing and PR

Digg/Reddit And Marketers: A Love-Hate Relationship

I’ve made it no secret how much of a fan I am of Digg and Reddit and how much there is we can learn from these networks. In terms of horizontal sharing communities, they’re especially interesting because the entire community gathers around the same content. What this creates is a tribal culture due to the normalized experience everyone has.

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February 2, 2010 Author Adam Singer In The Social Web

How I Built A 6-Figure Facebook Fan Page


Platform-specific communities can be a challenge to grow. It’s daunting because you’re probably already growing a voice for your brand on something like a self-hosted blog. But if you can spark rapid growth in a network external of your own, it can be a consistent organic referral source to the places you’re really interested in funneling traffic. Essentially, it’s a valuable outpost.

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February 1, 2010 Author Adam Singer In The Social Web