Digital Marketing Consulting Doesn’t Scale

One of my developer friends has a reasonably successful web start-up, especially for a new site. An unnamed company that sells internet marketing software (bundled with consultation hours) recently pitched him on marketing consulting services/their software bundle.

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February 18, 2010 Author Adam Singer In Digital Marketing and PR

More Social Services Feed An Open Web Content Strategy

Unless you’ve been sleeping under a rock, you noticed Google released their new social product buzz. Predictably, it was met with both positive and negative reactions from the industry.

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February 16, 2010 Author Adam Singer In Content Strategy

EMI Begs For Tweets, Asks I Don’t Share They Did That

The RIAA and the major record labels continue to misunderstand the web. It feels like almost daily, they make moves that position themselves as draconian, out of touch or just plain evil.

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February 12, 2010 Author Adam Singer In Digital Marketing and PR

Your Prosperity Is Directly Linked To The Prosperity Of Your Network

Have you read Kevin Kelly’s book, New Rules for The New Economy? If not, you should. Originally published in 1998, it’s amazing how it has held up over time. Kevin has been re-publishing it bit by bit on his blog, and I’ve been enjoying a fresh read.

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February 11, 2010 Author Adam Singer In Digital Marketing and PR
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Digital Marketing Strategy Part 4: Executing Bad Ideas Of Others

Continuing my series on digital marketing strategy development problems, today we tackle issue #4: executing the bad ideas of others.

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February 10, 2010 Author Adam Singer In Digital Marketing and PR

Forrester Research Says No To Analysts Keeping Their Own Blogs

Previously, I wrote that companies and personal brands have a symbiotic relationship. Smart companies nurture personal brands, those personal brands promote their employer, and situation emerges where all parties experience digital reputation benefits. When there is mutual respect and transparency involved, everyone wins.

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February 7, 2010 Author Adam Singer In Web Trends and News