How To Find (And Vet) Digital Marketing/PR Talent

As someone who helped replace my position as digital strategist at Pierson Grant (my previous employer) I have been through the process of successfully finding/recommending digital marketing talent (congrats again Michael, I hear you’re doing a great job).

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December 8, 2009 Author Adam Singer In Digital Marketing and PR

Business Week Article On Social Media Misses The Point

Recently, Stephen Baker at Business Week wrote an article titled Beware Social Media Snake Oil. However, the article does not deliver on the headline and instead wanders aimlessly throughout several disparate points without delivering much of a punch. Let’s dig into it:

As millions of people flock to these online services to chat, flirt, swap photos, and network, companies have the chance to tune in to billions of digital conversations.

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December 6, 2009 Author Adam Singer In The Social Web

50 Viral Images The Web Shared In 2009

If you’re new to this blog, start by checking out:

All caught up? Great – on to part 3.

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December 2, 2009 Author Adam Singer In Inspiration

Sponsored Conversations Are For The Uninspired

In 2008, I wrote the fact that paid blogging is a lose-lose situation. I stick with everything written in that post. Upon noticing a slew of new services – including those which allow companies to pay for Tweets (it’s laughable in-and-of itself that anyone is gullible enough to pay for that) I’ve been reflecting further on the idea of sponsored conversations.

If you read no further in this post, just consider this point: you can’t commoditize something as organic as a conversation. The second you do, the people having those conversations cease to be people and transform into shills. You might trick some users but it’s not authentic and there is zero trust involved. It’s manipulation, not conversation.

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Digital Marketing Posts For Your Weekend Reading

It’s been a busy few months, so I wanted to circle back and share the latest content I’ve published at Online Marketing Blog with The Future Buzz community. Follow the links below for my 10 latest articles published there. If you enjoy what you’re reading here, you’ll also find these useful:

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November 25, 2009 Author Adam Singer In links, quick bits

10 Reasons For The Widening Divide In Digital Influence

While the business digital divide – at least in the marketing and media industries – feels to be closing, there’s another rift less discussed: a divide between those with digital influence/share of voice and those without. And it’s a rift that grows wider daily.

Many businesses and individuals who embraced content marketing years ago are seeing strong returns and are way ahead of those starting today. I started pondering why this is and jotted down the following list:

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