One of my developer friends has a reasonably successful web start-up, especially for a new site. An unnamed company that sells internet marketing software (bundled with consultation hours) recently pitched him on marketing consulting services/their software bundle.
Unless you’ve been sleeping under a rock, you noticed Google released their new social product buzz. Predictably, it was met with both positive and negative reactions from the industry.
Have you read Kevin Kelly’s book, New Rules for The New Economy? If not, you should. Originally published in 1998, it’s amazing how it has held up over time. Kevin has been re-publishing it bit by bit on his blog, and I’ve been enjoying a fresh read.
Continuing my series on digital marketing strategy development problems, today we tackle issue #4: executing the bad ideas of others.
Previously, I wrote that companies and personal brands have a symbiotic relationship. Smart companies nurture personal brands, those personal brands promote their employer, and situation emerges where all parties experience digital reputation benefits. When there is mutual respect and transparency involved, everyone wins.