Kara Swisher, usually quite the quality reporter for WSJ’s All Things Digital blog, had a pretty surprising post this week lamenting a lack of business models for the entertainment industry in the digital age. Surprising, in that Kara let herself get influenced by an industry that has been disrupted by technology, but refuses to change.
Failure is always an option, a phrase popularized by Adam Savage from MythBusters, is a powerful ideology all of us should embrace. It runs counter to the old saying by buttoned-down military commanders, managers, football coaches and other commonly associated power figures that failure is not an option.
I’ve shared why the concept of social media addiction makes little sense in the past, but it continues to be a popular, if inaccurate label. I expect that sort of post from Mashable or Social Media Examiner. They are media outlets and are supposed to frame industry content in a sensationalistic way. To them, it’s not about accuracy or authority, it’s about pageviews and ReTweets – and you can’t blame them, it’s their business model.
Donna Farrugia, Executive Director at The Creative Group (a staffing agency) wrote a post over at iMedia Connection this week on finding social media talent. Some of what she wrote makes sense, however there are a few items that as a practitioner, I disagree with.
I’m currently reading a fascinating book: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us. You’re already familiar with the invisible gorilla experiment if you’ve watched the popular “awareness test”
video that got passed around in 2008 (and has been viewed nearly 10 million times). That test was essentially a clone of the original experiment.
If you reach the level others are reacting to your content in a critical light, consider yourself successful. The fact you are being mentioned organically at all is a positive signal even if it does not seem that way initially. Media outlets have known this for years and by embracing it have formed pretty thick skin. They don’t take criticism personally, rather, they quietly (and sometimes loudly) leverage it to increase their own exposure.