Most Marketing And PR Agency Blogs Are Unreadable

One of the reasons I was compelled to join TopRank Online Marketing more than one year ago was the agency’s A-list blog – Online Marketing Blog (and I’ve enjoyed writing more than 40 posts there since joining the team). Prior to joining TopRank I had regularly been approached by other digital consultancies and turned them down. One reason why?

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August 10, 2010 Author Adam Singer In Digital Marketing and PR

Pillsbury Risks Brand Reputation By Threatening Small Business

Recently, a small bakery in Salt Lake City called My Dough Girl received a legal threat from General Mills. What was the threat exactly? As reported by KSL.com:

The owner of My Dough Girl received a legal “cease and desist” order from Pillsbury in May, stating she had to change her business name or face a lawsuit.

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August 5, 2010 Author Adam Singer In Digital Marketing and PR

50 Viral Images The Web Shared In 2010

As a perpetual observer/analyzer of what people share and why, it’s fascinating to me to study content that spreads. As such, I document/bookmark much of the web’s hottest content for my own insight/analysis, but I also share with readers here too.

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August 2, 2010 Author Adam Singer In The Social Web

Warner Bros. Spams Bloggers, Then Lashes Out Against Reactions

The other day I received a pretty bad pitch from Warner Bros. In fact, it was so clueless I forwarded it to A-list technology blog Techdirt. Mike Masnick been doing a great job of covering the entertainment industry’s (rather entertaining) ongoing misunderstanding of this whole social web thing, so I’m pleased to see him share the story with his community to continue that dialog.

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July 29, 2010 Author Adam Singer In The Social Web

What Basketball Taught Me About PR

Until I was approximately 25, basketball was my top priority. Since the 6th grade I played the game nearly year-round, my teenage years a blur of traveling summer teams, after-school practices and early morning workouts culminating with a college scholarship and a brief stint on a Bay Area semi-pro team.

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July 27, 2010 Author Guest Author In Digital Marketing and PR

Why Social Magazines Aren’t “The Next Big” Thing For Marketers

Kipp Bodnar recently wrote a post at HubSpot’s blog titled The Next Big Thing for Marketers: Social Magazines. In it he opens with the trend that tablets are here to stay. He’s right, but let’s think bigger than tablets. Tablets are just one type of device within the larger category of ultra-portable devices.

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July 23, 2010 Author Adam Singer In The Social Web