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How (And Why) To Create Remarkable Digital Content

Instead of a blog post, I decided to create a quick presentation on how (and why) to create remarkable digital content. These ideas are likely not new to some of you, however I still felt the need to create something to serve as a primer on content marketing (specifically, social content). This should be helpful to those who are new, struggling to get results, or just looking for some inspiration.

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July 13, 2010 Author Adam Singer In Content Strategy
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Entertainment Industry Still Fights The Future At Every Turn

Kara Swisher, usually quite the quality reporter for WSJ’s All Things Digital blog, had a pretty surprising post this week lamenting a lack of business models for the entertainment industry in the digital age. Surprising, in that Kara let herself get influenced by an industry that has been disrupted by technology, but refuses to change.

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July 8, 2010 Author Adam Singer In Web Trends and News
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Failure Is Always An Option

Failure is always an option, a phrase popularized by Adam Savage from MythBusters, is a powerful ideology all of us should embrace. It runs counter to the old saying by buttoned-down military commanders, managers, football coaches and other commonly associated power figures that failure is not an option.

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July 1, 2010 Author Adam Singer In Inspiration
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More Examples Of Data Spin – Social Networking Addiction

I’ve shared why the concept of social media addiction makes little sense in the past, but it continues to be a popular, if inaccurate label. I expect that sort of post from Mashable or Social Media Examiner. They are media outlets and are supposed to frame industry content in a sensationalistic way. To them, it’s not about accuracy or authority, it’s about pageviews and ReTweets – and you can’t blame them, it’s their business model.

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June 29, 2010 Author Adam Singer In Data Spin
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The Staffing Industry Still Needs To Learn About Social

Donna Farrugia, Executive Director at The Creative Group (a staffing agency) wrote a post over at iMedia Connection this week on finding social media talent. Some of what she wrote makes sense, however there are a few items that as a practitioner, I disagree with.

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June 25, 2010 Author Adam Singer In Digital Marketing and PR
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What Marketing And Meteorology Have In Common

I’m currently reading a fascinating book: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us. You’re already familiar with the invisible gorilla experiment if you’ve watched the popular “awareness test
video that got passed around in 2008 (and has been viewed nearly 10 million times). That test was essentially a clone of the original experiment.

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June 23, 2010 Author Adam Singer In Digital Marketing and PR