The other day, I wrote a post on the fact that most marketing and PR agency blogs are unreadable. In it I shared my observations that this bothered me – but didn’t provide any real reasons why (pretty much just a rant on the situation).
Not everything is new (or even true) on the Internet, we know this. Yet still, yesterday TheChive.com – a site which if you clicked around you’d realize was not the most trustworthy – ran a story that suckered the whole internet. A few people called it out for being fake initially, but even less picked up on the fact that the concept behind it (a stream of pictures with someone holding a white board) was not even an original idea.
One of the reasons I was compelled to join TopRank Online Marketing more than one year ago was the agency’s A-list blog – Online Marketing Blog (and I’ve enjoyed writing more than 40 posts there since joining the team). Prior to joining TopRank I had regularly been approached by other digital consultancies and turned them down. One reason why?
The owner of My Dough Girl received a legal “cease and desist” order from Pillsbury in May, stating she had to change her business name or face a lawsuit.
The other day I received a pretty bad pitch from Warner Bros. In fact, it was so clueless I forwarded it to A-list technology blog Techdirt. Mike Masnick been doing a great job of covering the entertainment industry’s (rather entertaining) ongoing misunderstanding of this whole social web thing, so I’m pleased to see him share the story with his community to continue that dialog.