Fighting Copy-Paste Culture Is A Losing Battle

I’ve already explained my rationale why you should embrace the use and reuse of your content – authorized or not. There are benefits here on multiple fronts, especially since it’s something you’re not likely to contain. In a digital world it’s always more strategic to focus resources on that which you can control and ignore or try to leverage that which you cannot. This is a tough lesson the music and newspaper industries are going through today.

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June 2, 2010 Author Adam Singer In Blogging

Vitrue Facebook ROI Calculator = Social Media Snake Oil

Ever seen those apps that show you “how much your website is worth?” They’re sort of fun, except no one actually takes them seriously. What if you applied that same concept to a Facebook page? It would make just as little sense and be equally as silly.

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May 25, 2010 Author Adam Singer In The Social Web

The iPad Is Not Changing Music Production And Performance

The early adopters tend to overvalue what’s new. That’s fine and nothing out of the norm, it’s just what they do. But what bothers me is when they proclaim a new piece of technology created by companies they’re fans of changes not just general consumer tech, but also industry x or y without really understanding those industries.

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May 23, 2010 Author Adam Singer In Web Trends and News

10 Ways To Be Referential

The web is a referential medium. Bloggers and digitally-savvy journalists understand the concept of linking as a source, and instead of having to re-explain something already fleshed out, we just link as proof. It’s simple and as still as effective as ever, even in a real-time world.

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May 20, 2010 Author Adam Singer In Digital Marketing and PR

Exposing The Strategies Of Others

Everyone collects competitive data. The web has provided a glut of qualitative and qualitative information you can quickly acquire on competitors to use to your advantage. The truth, though, is most stop at simply collecting this data or using it as a barometer for themselves. In other words: they usually just report on it. Some analyze it.

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May 19, 2010 Author Adam Singer In Digital Marketing and PR

Old Vs. New Media Mindsets

Last week an interesting situation erupted between TechCrunch and Fortune Magazine. And, it perfectly highlights the old vs. new media mindsets. I suggest you click the previous link and read Mike Arrington’s version of the story, (including emails from Fortune) but in case you’re busy here’s a summarized version of what happened:

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May 17, 2010 Author Adam Singer In Digital Marketing and PR