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The Staffing Industry Still Needs To Learn About Social

Donna Farrugia, Executive Director at The Creative Group (a staffing agency) wrote a post over at iMedia Connection this week on finding social media talent. Some of what she wrote makes sense, however there are a few items that as a practitioner, I disagree with.

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June 25, 2010 Author Adam Singer In Digital Marketing and PR
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What Marketing And Meteorology Have In Common

I’m currently reading a fascinating book: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us. You’re already familiar with the invisible gorilla experiment if you’ve watched the popular “awareness test
video that got passed around in 2008 (and has been viewed nearly 10 million times). That test was essentially a clone of the original experiment.

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June 23, 2010 Author Adam Singer In Digital Marketing and PR
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Taking Criticism Personally Won’t Help You

If you reach the level others are reacting to your content in a critical light, consider yourself successful. The fact you are being mentioned organically at all is a positive signal even if it does not seem that way initially. Media outlets have known this for years and by embracing it have formed pretty thick skin. They don’t take criticism personally, rather, they quietly (and sometimes loudly) leverage it to increase their own exposure.

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June 21, 2010 Author Adam Singer In The Social Web
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Face It: You Need A New Website Design

First impressions count. Malcolm Gladwell popularized this familiar notion recently in Blink: The Power of Thinking Without Thinking: we make snap, lasting judgments and decisions that in many cases may be permanent. Your website is offering that all too important first impression to prospective customers daily.

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June 17, 2010 Author Adam Singer In Digital Marketing and PR
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Social Media Examiner Defends Their Own Inaccurate Content

Last week, I presented at Search Engine Strategies Toronto on the intersection of PR, marketing and social media. After my session, a woman from the audience came up to introduce herself: she was a writer for Social Media Examiner (and extremely pleasant to speak with). We talked a bit about the industry and about blogging in general. To which she remarked I had actually upset some people over at Social Media Examiner from my response to their post on social media addiction.

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June 16, 2010 Author Adam Singer In Opinions, Randomness
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Developing Content Isn’t A Choice: It’s Core To Digital Marketing

Businesses and marketers continue to misunderstand how to effectively leverage the web for increasing returns on traffic and leads month over month. They place too much emphasis on a limited amount of static web pages and mentally put each one on a pedestal. Change a product page!? What? We can’t do that. Okay, we can make a tweak – but hold on while that goes through our 5 layer approval process designed during a pre-internet world.

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June 13, 2010 Author Adam Singer In Digital Marketing and PR