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50 Viral Images The Web Shared In 2010

As a perpetual observer/analyzer of what people share and why, it’s fascinating to me to study content that spreads. As such, I document/bookmark much of the web’s hottest content for my own insight/analysis, but I also share with readers here too.

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August 2, 2010 Author Adam Singer In The Social Web
9 comments

Warner Bros. Spams Bloggers, Then Lashes Out Against Reactions

The other day I received a pretty bad pitch from Warner Bros. In fact, it was so clueless I forwarded it to A-list technology blog Techdirt. Mike Masnick been doing a great job of covering the entertainment industry’s (rather entertaining) ongoing misunderstanding of this whole social web thing, so I’m pleased to see him share the story with his community to continue that dialog.

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July 29, 2010 Author Adam Singer In The Social Web
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What Basketball Taught Me About PR

Until I was approximately 25, basketball was my top priority. Since the 6th grade I played the game nearly year-round, my teenage years a blur of traveling summer teams, after-school practices and early morning workouts culminating with a college scholarship and a brief stint on a Bay Area semi-pro team.

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July 27, 2010 Author Guest Author In Digital Marketing and PR
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Why Social Magazines Aren’t “The Next Big” Thing For Marketers

Kipp Bodnar recently wrote a post at HubSpot’s blog titled The Next Big Thing for Marketers: Social Magazines. In it he opens with the trend that tablets are here to stay. He’s right, but let’s think bigger than tablets. Tablets are just one type of device within the larger category of ultra-portable devices.

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July 23, 2010 Author Adam Singer In The Social Web
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Why Care About More Comments? Drive Outcomes, Not KPIs

Daniel Hindin over at blog Spin Sucks recently answered a reader question from Kara Vanskike. The question was as follows:

Our blog has been up and running for about a year and a half. We know it’s being read through analytics and in person comments, but we really struggle to get people to comment on the posts.”

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July 20, 2010 Author Adam Singer In Blogging
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17 Winning Characteristics Of Top Software Marketing Teams

As a digital marketing consultant, I work with marketing teams at a variety of different software companies across industries. Today I was pondering some of the common qualities behind what makes the best teams successful, and jotted down the following list. If you’re at a software company of any variety, stop and ask yourself – which of the following does my marketing team embrace, and which am I lacking?

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July 19, 2010 Author Adam Singer In Digital Marketing and PR