There’s no such thing as a blanket answer in digital marketing and PR. Just because company X is doing something is not by itself a reason your company should too.
Kendall Winstanley, a North Hastings High School student in Bancroft Ontario asks:
I am a student in grade 12 who is interested in a career in public relations. I am planning on going to Durham College in the fall for PR. Currently, I am doing a report on public relations professionals and how social media is affecting how their job is performed. I read your blog and was hoping that you could give me some more insight into the topic, so I can fully understand it and give the correct information.
I’m nervous for book publishers. I’m not talking about the pricing of ebooks on the iPad or kindle. There’s a reason authors really like publishers other than the best-in-class editors and the advances. Authors adore it when someone else does the herculean task of selling their books.
Beware those obsessed with time normalization and comparing time efforts to others. There is no blanket right or wrong answer to how much time you should spend for your digital PR and marketing. Those attempting to normalize numbers or seek blanket answers really don’t get it and are looking at the wrong things.