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Purpose And Passion, Not Profits

To those who love their jobs: purpose and passion trump profit as a motivator to produce great work. This is something I’ve been conscious of long before I started working for others. I noted this while in university – grades never motivated me nearly as much as if I viewed the subject matter as purposeful and the professor as passionate.

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June 7, 2010 Author Adam Singer In Inspiration
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5 Digital Marketing Links For Your Weekend Reading

Friday is a great day for link posts, as opposed to Monday when you likely don’t have time to dig into them. I haven’t been doing this weekly, but plan to more often share more notable conversations, posts and content external of The Future Buzz I’ve been a part of. As after all, if you dig the content here, you’ll also enjoy what I’m included in around the web. See below for 5 links worth checking out over your weekend:

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June 4, 2010 Author Adam Singer In links, quick bits
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Fighting Copy-Paste Culture Is A Losing Battle

I’ve already explained my rationale why you should embrace the use and reuse of your content – authorized or not. There are benefits here on multiple fronts, especially since it’s something you’re not likely to contain. In a digital world it’s always more strategic to focus resources on that which you can control and ignore or try to leverage that which you cannot. This is a tough lesson the music and newspaper industries are going through today.

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June 2, 2010 Author Adam Singer In Blogging
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Vitrue Facebook ROI Calculator = Social Media Snake Oil

Ever seen those apps that show you “how much your website is worth?” They’re sort of fun, except no one actually takes them seriously. What if you applied that same concept to a Facebook page? It would make just as little sense and be equally as silly.

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May 25, 2010 Author Adam Singer In The Social Web
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The iPad Is Not Changing Music Production And Performance

The early adopters tend to overvalue what’s new. That’s fine and nothing out of the norm, it’s just what they do. But what bothers me is when they proclaim a new piece of technology created by companies they’re fans of changes not just general consumer tech, but also industry x or y without really understanding those industries.

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May 23, 2010 Author Adam Singer In Web Trends and News
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10 Ways To Be Referential

The web is a referential medium. Bloggers and digitally-savvy journalists understand the concept of linking as a source, and instead of having to re-explain something already fleshed out, we just link as proof. It’s simple and as still as effective as ever, even in a real-time world.

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May 20, 2010 Author Adam Singer In Digital Marketing and PR