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What Basketball Taught Me About PR

Until I was approximately 25, basketball was my top priority. Since the 6th grade I played the game nearly year-round, my teenage years a blur of traveling summer teams, after-school practices and early morning workouts culminating with a college scholarship and a brief stint on a Bay Area semi-pro team.

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July 27, 2010 Author Guest Author In Digital Marketing and PR
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Why Social Magazines Aren’t “The Next Big” Thing For Marketers

Kipp Bodnar recently wrote a post at HubSpot’s blog titled The Next Big Thing for Marketers: Social Magazines. In it he opens with the trend that tablets are here to stay. He’s right, but let’s think bigger than tablets. Tablets are just one type of device within the larger category of ultra-portable devices.

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July 23, 2010 Author Adam Singer In The Social Web
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Why Care About More Comments? Drive Outcomes, Not KPIs

Daniel Hindin over at blog Spin Sucks recently answered a reader question from Kara Vanskike. The question was as follows:

Our blog has been up and running for about a year and a half. We know it’s being read through analytics and in person comments, but we really struggle to get people to comment on the posts.”

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July 20, 2010 Author Adam Singer In Blogging
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17 Winning Characteristics Of Top Software Marketing Teams

As a digital marketing consultant, I work with marketing teams at a variety of different software companies across industries. Today I was pondering some of the common qualities behind what makes the best teams successful, and jotted down the following list. If you’re at a software company of any variety, stop and ask yourself – which of the following does my marketing team embrace, and which am I lacking?

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July 19, 2010 Author Adam Singer In Digital Marketing and PR
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Most Companies Still Don’t Get SEO – Yet They Want To Go Social?

Recently, I was having a conversation with a friend of mine in the PR industry who was given a large client. She was telling me how she is guiding the client through their foray into social media. As she was talking, naturally I started to check out their company website, blog, Twitter presence, etc. And I had to stop her.

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July 15, 2010 Author Adam Singer In SEO
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How (And Why) To Create Remarkable Digital Content

Instead of a blog post, I decided to create a quick presentation on how (and why) to create remarkable digital content. These ideas are likely not new to some of you, however I still felt the need to create something to serve as a primer on content marketing (specifically, social content). This should be helpful to those who are new, struggling to get results, or just looking for some inspiration.

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July 13, 2010 Author Adam Singer In Content Strategy