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Exposing The Strategies Of Others

Everyone collects competitive data. The web has provided a glut of qualitative and qualitative information you can quickly acquire on competitors to use to your advantage. The truth, though, is most stop at simply collecting this data or using it as a barometer for themselves. In other words: they usually just report on it. Some analyze it.

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May 19, 2010 Author Adam Singer In Digital Marketing and PR
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Old Vs. New Media Mindsets

Last week an interesting situation erupted between TechCrunch and Fortune Magazine. And, it perfectly highlights the old vs. new media mindsets. I suggest you click the previous link and read Mike Arrington’s version of the story, (including emails from Fortune) but in case you’re busy here’s a summarized version of what happened:

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May 17, 2010 Author Adam Singer In Digital Marketing and PR
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Chris Brogan Nails A Universal Truth

Across the varieties of content that exist – from music and movies, to blogs and books, there is a constant. Inevitably the banal/common is popular, and the brilliant/offbeat lives in obscurity. Perhaps given life from those close to the industry or years later from wider audiences if the producers of that content are lucky.

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May 14, 2010 Author Adam Singer In Content Strategy
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Shocker: According To Facebook Talking Points, Facebook Is The Future Of Search

I like Jesse Stay (and am a reader of his blog) and wasn’t initially going to blog this. But thinking about it further, and as someone who works both on social media and SEO clients/projects, I felt a need to weigh in and not leave this conversation unchecked.

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May 11, 2010 Author Adam Singer In SEO, The Social Web
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Clever Retailer Use Of Blogging

I’m a big fan of retailers with physical locations integrating social technologies to tell their stories. And not just by adding a “follow us on Twitter” or “like us on Facebook” buttons to their store windows. That’s all well and good (and if you’re doing interesting things in those channels, great). But those initiatives by themselves are hardly creative or worth remarking on – they’re now typical.

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May 10, 2010 Author Adam Singer In Digital Marketing and PR
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If You Please Everyone – You’re Doing It Wrong

The other day I received an email which makes me think I’m doing all the right things. What was that email? Someone sent me a message noting they didn’t like my content, it was too critical and controversial and they were unsubscribing from this blog. Now you’re thinking I’ve lost it – how can I possibly think that means I’m doing things right?

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May 6, 2010 Author Adam Singer In Digital Marketing and PR