I’ve shared why the concept of social media addiction makes little sense in the past, but it continues to be a popular, if inaccurate label. I expect that sort of post from Mashable or Social Media Examiner. They are media outlets and are supposed to frame industry content in a sensationalistic way. To them, it’s not about accuracy or authority, it’s about pageviews and ReTweets – and you can’t blame them, it’s their business model.
Donna Farrugia, Executive Director at The Creative Group (a staffing agency) wrote a post over at iMedia Connection this week on finding social media talent. Some of what she wrote makes sense, however there are a few items that as a practitioner, I disagree with.
I’m currently reading a fascinating book: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us. You’re already familiar with the invisible gorilla experiment if you’ve watched the popular “awareness test”
video that got passed around in 2008 (and has been viewed nearly 10 million times). That test was essentially a clone of the original experiment.
If you reach the level others are reacting to your content in a critical light, consider yourself successful. The fact you are being mentioned organically at all is a positive signal even if it does not seem that way initially. Media outlets have known this for years and by embracing it have formed pretty thick skin. They don’t take criticism personally, rather, they quietly (and sometimes loudly) leverage it to increase their own exposure.
First impressions count. Malcolm Gladwell popularized this familiar notion recently in Blink: The Power of Thinking Without Thinking: we make snap, lasting judgments and decisions that in many cases may be permanent. Your website is offering that all too important first impression to prospective customers daily.
Last week, I presented at Search Engine Strategies Toronto on the intersection of PR, marketing and social media. After my session, a woman from the audience came up to introduce herself: she was a writer for Social Media Examiner (and extremely pleasant to speak with). We talked a bit about the industry and about blogging in general. To which she remarked I had actually upset some people over at Social Media Examiner from my response to their post on social media addiction.