6 comments

10 Reasons Newspaper Revenue Is Gone Forever

If you’re in print media, hemorrhaging revenue and done nothing you still need to rethink your business model. The iPad, DRM or other closed platforms are not your savior. And merely putting your content online is hardly enough.

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April 12, 2010 Author Adam Singer In Digital Marketing and PR
15 comments

Why You Need Enemies

Recall law 2 of Robert Greene’s 48 laws of power: never put too much trust in friends, learn how to use enemies. The idea of using enemies is something most never even consider, but using enemies as part of your web strategy can be potent.

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April 12, 2010 Author Adam Singer In Digital Marketing and PR
4 comments

Apparently, YouTube Automatically Makes Your CEO A Thought Leader

There’s no such thing as a blanket answer in digital marketing and PR. Just because company X is doing something is not by itself a reason your company should too.

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April 9, 2010 Author Adam Singer In Digital Marketing and PR
4 comments

Reader Question: How Is Social Media Changing PR Jobs?

Kendall Winstanley, a North Hastings High School student in Bancroft Ontario asks:

I am a student in grade 12 who is interested in a career in public relations. I am planning on going to Durham College in the fall for PR. Currently, I am doing a report on public relations professionals and how social media is affecting how their job is performed. I read your blog and was hoping that you could give me some more insight into the topic, so I can fully understand it and give the correct information.

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April 8, 2010 Author Adam Singer In Digital Marketing and PR
10 comments

Book Publishers Need To Create More Conversations

I’m nervous for book publishers. I’m not talking about the pricing of ebooks on the iPad or kindle. There’s a reason authors really like publishers other than the best-in-class editors and the advances. Authors adore it when someone else does the herculean task of selling their books.

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April 7, 2010 Author Guest Author In Digital Marketing and PR
4 comments

Time Normalization In Social Media Is A Fallacy

Beware those obsessed with time normalization and comparing time efforts to others. There is no blanket right or wrong answer to how much time you should spend for your digital PR and marketing. Those attempting to normalize numbers or seek blanket answers really don’t get it and are looking at the wrong things.

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April 5, 2010 Author Adam Singer In The Social Web