Digital Marketing And Social Media PR – The Future Buzz

I have a theory about creative individuals – that they have infinite potential reserves, if they figure out how to access them. It’s difficult to see this sometimes because while we have incredible moments of inspiration and flow experiences, we also have plenty of downtime where we are seemingly unable to extract from our inner creativity. The thing is, if you’re a creative person of any sort, your internal inspiration is perpetually available if you know how to access it. What I mean by this is even on days you’re feeling stressed and/or unproductive, you still have reserves you can tap at your whim.

Smart companies, bloggers and marketers are…

Aware

Those that are aware of trends and stay at the edge are positioned to disrupt the market, never the other way around. Some are aware to the point they’re self-actualized and at a level they are able to think several steps ahead, like a good chess player. To get to this point, you have to be…

Many of you reading this already know who Matt Cutts is. For those who don’t, he is Google’s head of webspam. Simplified and in plain English, what that means is he helps make sure those Google results you receive for your queries are of high quality and spam-free.

But this post isn’t about webspam or SEO. What’s even more interesting to me as a communications professional is that in many ways, Matt represents the future of PR as a transparent, seamless process internally for sophisticated, industry-leading companies.

There’s a lot of great thinking from Steve Rubel, Jeremiah Owyang, Brian Solis and others about the future of PR.

Everyone knows the story of Pavlov’s dog. A summary for those who slept through 7th grade science class:

The original and most famous example of classical conditioning involved the salivary conditioning of Pavlov’s dogs. During his research on the physiology of digestion in dogs, Pavlov noticed that, rather than simply salivating in the presence of meat powder (an innate response to food that he called the unconditioned response), the dogs began to salivate in the presence of the lab technician who normally fed them. From this observation he predicted that, if a particular stimulus in the dog’s surroundings were present when the dog was presented with meat powder, then this stimulus would become associated with food and cause salivation on its own. In his initial experiment, Pavlov used a metronome to call the dogs to their food and, after a few repetitions, the dogs started to salivate in response to the metronome. Thus, a neutral stimulus (metronome) became a conditioned stimulus (CS) as a result of consistent pairing with the unconditioned stimulus (US – meat powder in this example). Pavlov referred to this learned relationship as a conditional reflex (now called Conditioned Response).

In the beginning of 2009, I compiled 22 smart, inspirational quotes from bloggers to share with you. Today I thought it would be fun to mash-up the quotes with visuals to make them come alive (be sure to view full screen):

Web traffic strategies is an ongoing series where I focus on one strategy at a time for building significant traffic to your web property, no matter what niche it may be in. This series is written for those who already understand basic tactics and are looking to take their site or blog to the next level.