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Why “Social Media Addiction” Makes Absolutely Zero Sense

The idea of “social media addiction” (yeah, let’s put that in quotes) is one which makes no sense.

As Mike Masnick at Techdirt observes:

Over the last decade or so, there’s been something of an… well… addiction to calling any sort of overuse of a product an addiction. So we’ve seen email addiction, web addiction, online porn addiction, video game addiction, internet addiction, and mobile phones or other gadget addictions among other things.

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April 18, 2010 Author Adam Singer In The Social Web
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More Absurd Social Media Analysis – The Value Of A Fan

I wrote the other week that the idea of time normalization in social media is a fallacy. But it goes further than just time being a fallacy. The marketing industry is obsessed with looking for normalizations everywhere. And other than providing a feel good number for presentations – it’s an exercise in futility. Well, other than the fact that it generates PR for those who come up with the numbers. It’s infotainment at best, misinformation at worst.

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April 14, 2010 Author Adam Singer In Digital Marketing and PR
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10 Reasons Newspaper Revenue Is Gone Forever

If you’re in print media, hemorrhaging revenue and done nothing you still need to rethink your business model. The iPad, DRM or other closed platforms are not your savior. And merely putting your content online is hardly enough.

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April 12, 2010 Author Adam Singer In Digital Marketing and PR
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Why You Need Enemies

Recall law 2 of Robert Greene’s 48 laws of power: never put too much trust in friends, learn how to use enemies. The idea of using enemies is something most never even consider, but using enemies as part of your web strategy can be potent.

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April 12, 2010 Author Adam Singer In Digital Marketing and PR
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Apparently, YouTube Automatically Makes Your CEO A Thought Leader

There’s no such thing as a blanket answer in digital marketing and PR. Just because company X is doing something is not by itself a reason your company should too.

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April 9, 2010 Author Adam Singer In Digital Marketing and PR
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Reader Question: How Is Social Media Changing PR Jobs?

Kendall Winstanley, a North Hastings High School student in Bancroft Ontario asks:

I am a student in grade 12 who is interested in a career in public relations. I am planning on going to Durham College in the fall for PR. Currently, I am doing a report on public relations professionals and how social media is affecting how their job is performed. I read your blog and was hoping that you could give me some more insight into the topic, so I can fully understand it and give the correct information.

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April 8, 2010 Author Adam Singer In Digital Marketing and PR