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How Audio Branding Simplifies A Brand’s Communications

One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way.

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September 11, 2014 Author Guest Author In Digital Marketing and PR

Who Actually Still Watches TV? The Old

One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some.

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September 8, 2014 Author Adam Singer In Digital Marketing and PR

Six Measurement Practices PR Pros Can Borrow From Marketers

Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation…

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August 20, 2014 Author Guest Author In Digital Marketing and PR

Today’s Chinese Customer: Living at the Speed of Light

Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.

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August 19, 2014 Author Guest Author In Digital Marketing and PR

A New PR Resource For Search Visibility & Measurement

In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.

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July 30, 2014 Author Guest Author In Digital Marketing and PR

HBO Doesn’t Get It, (Still) Forces Cable TV On Users For Streaming

I really, really want to pay for HBO’s content. But I do not want cable TV. Or any ‘dumb pipe.’ I’ve written about this time and time again and having never paid for cable TV since moving out of my parent’s house in early 2000s I’m not being forced into a world of subsidizing content I don’t want or can’t timeshift.

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July 29, 2014 Author Adam Singer In links, quick bits