7 comments

4 Fictional Robots You Want On Your Marketing Team

Commander Data Star Trek

Naturally, I’m a fan of robots. And as fictional robots and marketing are both favorite subjects of mine, I was recently pondering how I’d like to combine them.

Read More

October 26, 2011 Author Adam Singer In Digital Marketing and PR
9 comments

Networking Vs. Leading

leadership

Are you merely networking or are you leading? There’s a big difference: and it seems like far too many stop short at networking, while a select few companies and people choose to take the next step and lead.

Read More

October 24, 2011 Author Adam Singer In Digital Marketing and PR
2 comments

5 Thought-Provoking Comments From The Community (Oct, 2011)

reader-comments

What has the community been thinking lately? For context to new subscribers, we’ve been sharing thought-provoking reader comments back to all subscribers as an ongoing series.

Read More

October 19, 2011 Author Adam Singer In links, quick bits
7 comments

Lots Of Traffic, Little Revenue? 5 Ideas To Turn Visitors Into Buyers

euro

When you first started your digital marketing program, perhaps your goal was to drive a lot of organic traffic to your site. Now you’ve finally done it, congratulations.

Read More

October 17, 2011 Author Guest Author In Digital Marketing and PR
10 comments

Your PR Team Isn’t Tracking These Metrics …But They Should Be

marketing-chart

Web analytics are still almost completely ignored or misunderstood by (most) public relations professionals. If you have a PR firm, I’d love to hear what data they report, and better yet, how they’re using it to make decisions.

Read More

October 13, 2011 Author Adam Singer In Digital Marketing and PR
3 comments

Social Proofing, Snake Oil Agencies And Brands (Oh My)

snake

Social proofing is not a new concept and one we’ve been discussing for years. There are many types of social proofing, (just a few discussed in the first link) yet these days a lot of brands seem to be obsessed over just one.

Read More

October 11, 2011 Author Adam Singer In Digital Marketing and PR