In Defense Of Google

Maybe you’ve seen the recent back and forth discussions about Google’s search quality from the A-list. It has created enough buzz Google even responded. Perhaps you are wondering why everyone seems so upset?

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January 31, 2011 Author Adam Singer In SEO

Organic Marketing…Inch By Inch

Organic digital marketing (social media, SEO) happens inch by inch. It is an ongoing process, one that requires you show up consistently. Without that, what possible momentum are you building?

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January 27, 2011 Author Adam Singer In Digital Marketing and PR

Adobe: Why So Serious?

Adobe is best known for…you guessed it, Photoshop. As we can see below it’s not just anecdotal: there’s almost as most interest in the world for their Photoshop product as the brand itself:

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January 25, 2011 Author Adam Singer In Digital Marketing and PR

Technophobic Professors Make Academia Look Passé

There continues to be a slew of those who cling to the past not just in the media and marketing world, but sadly also in academia. And yet, with the spread of any new technology: from the introduction of the telephone to the advent of the car, there have been those who freak out because they misunderstand it.

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January 24, 2011 Author Adam Singer In The Social Web

No Sacred Cows – Digital Marketing Should Be Holistic

Not some, all digital marketing should be holistic. If you have a member of your team implementing social media tactics not taking into account search, they’re doing it wrong (and vice versa). If your SEO team scoffs at social or email they’re thinking small.

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January 20, 2011 Author Adam Singer In Digital Marketing and PR

A Shortcut To Making Change: Piss People Off

Most people walk on eggshells. They’re afraid to voice what they really think or do what will actually make change because, well, they don’t want to piss anyone off. They’re afraid of hurting someone’s feelings, maybe even getting fired by offering a divergent thought from a more senior team member or “the way things have always been done.”

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January 19, 2011 Author Adam Singer In Digital Marketing and PR