9 comments

Organic Marketing…Inch By Inch

Organic digital marketing (social media, SEO) happens inch by inch. It is an ongoing process, one that requires you show up consistently. Without that, what possible momentum are you building?

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January 27, 2011 Author Adam Singer In Digital Marketing and PR
13 comments

Adobe: Why So Serious?

Adobe is best known for…you guessed it, Photoshop. As we can see below it’s not just anecdotal: there’s almost as most interest in the world for their Photoshop product as the brand itself:

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January 25, 2011 Author Adam Singer In Digital Marketing and PR
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Technophobic Professors Make Academia Look Passé

There continues to be a slew of those who cling to the past not just in the media and marketing world, but sadly also in academia. And yet, with the spread of any new technology: from the introduction of the telephone to the advent of the car, there have been those who freak out because they misunderstand it.

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January 24, 2011 Author Adam Singer In The Social Web
5 comments

No Sacred Cows – Digital Marketing Should Be Holistic

Not some, all digital marketing should be holistic. If you have a member of your team implementing social media tactics not taking into account search, they’re doing it wrong (and vice versa). If your SEO team scoffs at social or email they’re thinking small.

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January 20, 2011 Author Adam Singer In Digital Marketing and PR
15 comments

A Shortcut To Making Change: Piss People Off

Most people walk on eggshells. They’re afraid to voice what they really think or do what will actually make change because, well, they don’t want to piss anyone off. They’re afraid of hurting someone’s feelings, maybe even getting fired by offering a divergent thought from a more senior team member or “the way things have always been done.”

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January 19, 2011 Author Adam Singer In Digital Marketing and PR
10 comments

The Critical Few

There’s an unstated elegance about focusing on less in your marketing and PR. In fact, over time my most successful blogs, clients, and digital marketing programs were ones where we refined efforts over time to do more of less. We discovered what worked, found a formula and dialed it up and relentlessly removed the fluff.

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January 18, 2011 Author Adam Singer In Digital Marketing and PR