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Save Your Gut For Food: Embrace Data-Driven Decision Making

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My gut is good for digesting food, telling me when I’ve eaten too much, and groaning loudly when I’m about to get hungry. Never, despite efforts to the contrary, has it helped me pick stellar stocks, win a poker tournament, or find the perfect product-market fit.

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November 9, 2011 Author Guest Author In Digital Marketing and PR
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Conan O’Brien Points Out The Absurdity Of Local News

conan

Techdirt recently shared a video from Conan O’Brien that’s worth checking out. It’s of a bunch of TV newscasters from all around the country parroting the exact same phrase.

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November 7, 2011 Author Adam Singer In links, quick bits
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7 Signs You Shouldn’t Hire *That* SEO Agency

petting-zoo

Having worked at a variety of different digital marketing consultancies (including an SEO firm) I’ve been privy to the pitches, proposals and processes of many competing agencies.

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November 4, 2011 Author Adam Singer In SEO
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Social Media World Forum North America 2011: Review & Feedback

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This week, I was in New York attending the 2nd Social Media World Forum North America. I attend and speak at many marketing and technology industry events throughout the year and a majority of my experiences are great.

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November 3, 2011 Author Adam Singer In Digital Marketing and PR
24 comments

If Your Team Hates Blogging, You Need A New Team

lazy-bear

My friend Steve Farnsworth recently shared a link to some tips from Matt Ceniceros at Applied Materials about how to encourage blog posts from team members who hate blogging.

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November 1, 2011 Author Adam Singer In Blogging
6 comments

The Art Of Inbound PR

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As both a blogger and digital marketing professional I sit on both sides of the fence when it comes to PR. One example of this? Companies send me pitches and try to encourage me to talk about their brand.

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October 28, 2011 Author Adam Singer In Digital Marketing and PR