I’m convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead. But only if they can become truly proactive in their approach to the practice.
A lot of marketers continue an unhealthy obsession with spending time purely in Facebook and Twitter. I see it again and again. And while Facebook and Twitter absolutely should have a place within a larger digital strategy, your marketing does not start and end with them. They’re outposts but not a hub.
There’s been a bit of an spammy trend lately in the blogosphere, the rise of user hostile plugins. What I mean by user hostile: plugins that offer little benefit for visitors and break anticipated user experience to (try and) selfishly benefit a site.
Chris Matyszczyk who keeps a blog called Technically Incorrect which brings “a fresh and irreverent perspective to the tech world” recently wrote a post on Rebecca Black. The post has far too many words than necessary for this cheesy fluff star-in-training but it’s good for pageviews to cover pop “culture” (culture there is an oxymoron) so I get it.