Set Your Creative Team Members Free

Have more meetings is not beneficial. They aren’t where real work gets done. In fact, they do a good job at ruining your creative team member’s productivity. I’ve blogged about the importance of reducing meetings for years, usually noting how they are basically a destructive force you should minimize the impact of.

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April 14, 2011 Author Adam Singer In Inspiration
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Playing By A Completely Different Set Of Rules

Noah has a fantastic post on the notion of media outlets selling something other than ads. The whole post is worth reading and helps explain something readers here already understand: that every company is a media company (all creating media for different outcomes).

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April 12, 2011 Author Adam Singer In Web Trends and News

Twitter Experiment Results – Swapping Person To Brand

One of the ancillary benefits to keeping a community is I can conduct experiments and share results with you here (I can’t do that with client communities directly for obvious reasons).

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April 11, 2011 Author Adam Singer In Digital Marketing and PR

Data Is Everyone’s Domain

Earlier this year I contributed a guest post at Copyblogger on the fact that copywriters need to understand data. Their editors had a little fun with my headline (they threw in the “get out of the business” bit) but they have a point. Copywriters who aren’t data driven may soon find demand for their skills fade.

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April 7, 2011 Author Adam Singer In Digital Marketing and PR

Digital Marketing Is A Journey

If your company has not (fully) embraced the web yet and decided to do so today, it isn’t as simple as flicking a switch. Nor should it be. Digital marketing is a journey, one in which both team members and organizations should embark on rather than simply taking a “check the box” mentality.

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April 5, 2011 Author Adam Singer In Digital Marketing and PR

The Top 20 Most Popular Future Buzz Posts Of All Time

Ideas on this blog have been viewed several million times by visitors globally. What has been the most popular? Today I thought it would be fun to share the 20 most viewed posts of all time on The Future Buzz. After all, you’re the ones sharing them (and thank you for that).

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April 4, 2011 Author Adam Singer In Digital Marketing and PR