Storytelling is a timeless way to personalize a company and build word of mouth. People love to hear stories and social media, due to its inherent nature of building upon narratives, is the ideal place to tell them.
We’ve already written about the absurdly false notion of social media addiction. The posts written here have even been echoed by university publications. It’s a label almost always thrown about by those who have no business speaking about addiction, while credible authorities on psychology don’t actually endorse this.
As much as I love the marketing industry, there are a few things about it that irk me. One of which is the notion of perceived rules: they are perceived because there are no real repercussions for breaking them other than perhaps pissing someone off (which might be a good thing).
Tweeting, at least in the context of events, is very much like chatting at a cocktail party. And while it’s popular for audiences at events to participate in real-time discussions on Twitter (whether a mechanism is provided or not) there are many presenters not really getting as much out of it as they could be.