PR Needs To Shift From Reactive To Proactive

I’m convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead. But only if they can become truly proactive in their approach to the practice.

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March 31, 2011 Author Adam Singer In Digital Marketing and PR

Be Remarkably Productive

Jared Goralnick who keeps the wonderful Techno Theory blog always shares smart thinking. Recently he wrote a post on something I’ve been practicing for years but never put into words. The notion of being remarkable, not productive:

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March 30, 2011 Author Adam Singer In links, quick bits

Social Media Is More Than Facebook And Twitter


A lot of marketers continue an unhealthy obsession with spending time purely in Facebook and Twitter. I see it again and again. And while Facebook and Twitter absolutely should have a place within a larger digital strategy, your marketing does not start and end with them. They’re outposts but not a hub.

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March 28, 2011 Author Adam Singer In Digital Marketing and PR

Common Sense Fail

I’ve been traveling this week, and as usual paying attention to details surrounding me to share fun bits with you here. Well here’s a fun one involving peanut packaging on an airplane:

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March 25, 2011 Author Adam Singer In links, quick bits

Tynt And Visibli: The Rise Of User Hostile Blog Plugins

There’s been a bit of an spammy trend lately in the blogosphere, the rise of user hostile plugins. What I mean by user hostile: plugins that offer little benefit for visitors and break anticipated user experience to (try and) selfishly benefit a site.

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March 22, 2011 Author Adam Singer In Blogging

If You’re Going To Write About The Web, You Should Probably Understand Web Culture

Chris Matyszczyk who keeps a blog called Technically Incorrect which brings “a fresh and irreverent perspective to the tech world” recently wrote a post on Rebecca Black. The post has far too many words than necessary for this cheesy fluff star-in-training but it’s good for pageviews to cover pop “culture” (culture there is an oxymoron) so I get it.

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March 20, 2011 Author Adam Singer In links, quick bits