Social Media Storytelling 101 – How To Start If You’re Still New

Storytelling is a timeless way to personalize a company and build word of mouth. People love to hear stories and social media, due to its inherent nature of building upon narratives, is the ideal place to tell them.

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May 5, 2011 Author Guest Author In Digital Marketing and PR

More People Confused About Social Media “Addiction”

We’ve already written about the absurdly false notion of social media addiction. The posts written here have even been echoed by university publications. It’s a label almost always thrown about by those who have no business speaking about addiction, while credible authorities on psychology don’t actually endorse this.

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May 3, 2011 Author Adam Singer In Data Spin

Thoughts On Paid Brand Ambassadors

While recently enjoying breakfast at the Brickhouse Cafe in SoMa (definitely check it out if you live in San Francisco) I couldn’t help but notice a TV advertisement for a local interior design company specializing in porcelain.

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May 2, 2011 Author Adam Singer In Digital Marketing and PR

Break Perceived Rules

As much as I love the marketing industry, there are a few things about it that irk me. One of which is the notion of perceived rules: they are perceived because there are no real repercussions for breaking them other than perhaps pissing someone off (which might be a good thing).

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April 28, 2011 Author Adam Singer In Digital Marketing and PR

Five Dos and Don’ts For Activating Twitter With Events

Tweeting, at least in the context of events, is very much like chatting at a cocktail party. And while it’s popular for audiences at events to participate in real-time discussions on Twitter (whether a mechanism is provided or not) there are many presenters not really getting as much out of it as they could be.

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April 27, 2011 Author Guest Author In Digital Marketing and PR

The Publisher Mindset

Mitch Joel is consistently one of my favorite bloggers, probably because there are equal days we disagree and also agree. I also particularly enjoy his thinking because he does a good job distilling complex concepts into more simple, bite-size pieces.

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April 26, 2011 Author Adam Singer In links, quick bits