It’s OK To Care About What You Do

Ian Lurie has been one of my favorite bloggers lately, and not just because we’re both (occasionally) snarky. He consistently has something to say and is one of the rare people in our industry who isn’t afraid to break rules and write with personality.

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February 16, 2011 Author Adam Singer In Inspiration

CBS Files Copyright Claim Against Itself

Well you can’t make this stuff up. A CBS reporter embedded a video of one of their own pieces of content onto a CBS-owned web property. Only to have it soon yanked down by lawyers (or lawyer-bots – AKA auto-DMCA patrol). A Redditor got a screengrab of this gem before CBS edited the post:

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February 15, 2011 Author Adam Singer In links, quick bits

NYT Article On Social Media Offers Platitudes, Generic Advice And False Expectations

Either due to lack of experience producing real business results or naivety as to what they’re talking about, many consultants and media professionals set the wrong expectation with social media marketing.

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February 14, 2011 Author Adam Singer In The Social Web

8 Smart Comments From The Future Buzz Community (Feb, 2011)

You, the readers, continue to make this blog amazing: your smart discussions in the comments are an ongoing source of inspiration and motivation. So with that in mind I want to keep highlighting thought provoking comments to the whole community.

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February 10, 2011 Author Adam Singer In links, quick bits

Is Your Digital Marketing Program Balanced? Talking Vs. Doing

As someone who grew up using the web, specifically social channels (I was a message board and forum power user / community manager in the 90′s) I never really considered digital content creation “work.” It was just how our generation communicated.

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February 9, 2011 Author Adam Singer In Digital Marketing and PR

If Nothing Else, Get Measurement Right

A lot of people do a really good job messing up web measurement. Yet measurement is actually the simple part about any digital marketing. Measuring is easy. Analysis, insight and creativity are the difficult parts.

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February 8, 2011 Author Adam Singer In Digital Marketing and PR