NYT Article On Social Media Offers Platitudes, Generic Advice And False Expectations

Either due to lack of experience producing real business results or naivety as to what they’re talking about, many consultants and media professionals set the wrong expectation with social media marketing.

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February 14, 2011 Author Adam Singer In The Social Web

8 Smart Comments From The Future Buzz Community (Feb, 2011)

You, the readers, continue to make this blog amazing: your smart discussions in the comments are an ongoing source of inspiration and motivation. So with that in mind I want to keep highlighting thought provoking comments to the whole community.

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February 10, 2011 Author Adam Singer In links, quick bits

Is Your Digital Marketing Program Balanced? Talking Vs. Doing

As someone who grew up using the web, specifically social channels (I was a message board and forum power user / community manager in the 90′s) I never really considered digital content creation “work.” It was just how our generation communicated.

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February 9, 2011 Author Adam Singer In Digital Marketing and PR

If Nothing Else, Get Measurement Right

A lot of people do a really good job messing up web measurement. Yet measurement is actually the simple part about any digital marketing. Measuring is easy. Analysis, insight and creativity are the difficult parts.

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February 8, 2011 Author Adam Singer In Digital Marketing and PR

Your HR Worst Practices Can Easily Become PR Nightmares

A bit ago I was seeking a new job, so I reached out to a few companies and firms that had products and philosophies I believed in. After several email discussions and interviews, I ultimately chose to work with LEWIS PR in San Francisco (here’s that story if you missed it).

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February 7, 2011 Author Adam Singer In The Social Web

The Ultimate Lifehack: Gain Back 13.9% Or More Time

More than four years ago I ditched owning cable. Around two years ago I got rid of my TV altogether as I realized I never used it. Along with going car-free, removing TV has easily been one of the best choices I’ve made: I can consciously say I am more focused, productive and awake/in the moment than I’ve ever been.

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February 3, 2011 Author Adam Singer In Inspiration