Break Perceived Rules

As much as I love the marketing industry, there are a few things about it that irk me. One of which is the notion of perceived rules: they are perceived because there are no real repercussions for breaking them other than perhaps pissing someone off (which might be a good thing).

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April 28, 2011 Author Adam Singer In Digital Marketing and PR

Five Dos and Don’ts For Activating Twitter With Events

Tweeting, at least in the context of events, is very much like chatting at a cocktail party. And while it’s popular for audiences at events to participate in real-time discussions on Twitter (whether a mechanism is provided or not) there are many presenters not really getting as much out of it as they could be.

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April 27, 2011 Author Guest Author In Digital Marketing and PR

The Publisher Mindset

Mitch Joel is consistently one of my favorite bloggers, probably because there are equal days we disagree and also agree. I also particularly enjoy his thinking because he does a good job distilling complex concepts into more simple, bite-size pieces.

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April 26, 2011 Author Adam Singer In links, quick bits

Please Stop Saying Blogs *And* Social Media


At conferences, in boardrooms, from consultants and across the web I continue to hear the statement: blogs and social media (as if they’re different things). In cases it is from people new to the internet it’s excusable. But it’s just not accurate and in fact the proliferation of it isn’t just irksome, it could be dangerous.

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April 25, 2011 Author Adam Singer In The Social Web

Even the Biggest Brands Need TLC to Avoid Going MIA

From the CEO running a global corporation to the preteen hustling for loose change with a lemonade stand, anyone who has spent more than 10 minutes in the business world knows one thing for sure: nothing sells itself.

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April 20, 2011 Author Guest Author In Digital Marketing and PR

50 (More) Viral Images The Web Shared In 2011

Images continue to be the web’s most underrated content format. And if anything, in 2011 we’ve seen the pace of image sharing continue to increase. I’m a fan of images in particular because of how simple they are both to pass on and manipulate: basically encouraging an ongoing story through a culture of remix.

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April 18, 2011 Author Adam Singer In Digital Marketing and PR