Working with teams on countless social marketing and PR projects internally, with clients and even random ideas purely for fun has given me an appreciation for keeping everyone motivated and interested in what they’re doing. In fact it’s tough for me to recall an ultra-successful project that occurred in a situation without a majority of the team motivated and passionate about what they were working on.
Despite the fact that we live in a text-driven web and video continues to heat up, (more than 80% of US internet audiences view online video, and YouTube’s fact sheet states 2 billion videos are being watched per day) images remain one of the core archetypes of viral content.
Seven months ago I decided to start a country music blog. For most of my life I’ve enjoyed country music. It’s not that I set out to be a country fan, I actually like all kinds of music. I basically follow the line of thinking from Willie Nelson when he says there are only two kinds of music – good and bad. Today I wanted to share my story with you about ramping up the blog from scratch.
Despite many tech pundits obsessing over Facebook or Bing creating a better search product than Google merely due to likes, I’ve stood my ground that this is simply not an accurate observation. With nearly all the major tech publications publishing stories pitting Google vs. Facebook, it’s an easy, but at this stage huge assumption to make and not backed by anything but opinion.