Well I’ve been on a tear lately sharing examples of bad marketing. It’s hard not to do this when people keep lobbing them at me. But blatant SEO / social media spam? From a major B2B company that should definitely know better? How can we not share?
Joe Chernov, director of content for marketing automation provider Eloqua sent over a clever infographic to share with you. It’s creative (Jess3 always does a nice job) and shares a compelling story: the fact that the message is now the messenger.
Today I’d like to debunk some of the frequent misconceptions new marketers have about branding campaigns. Specifically, I want to share how they can be profitable and even if the campaigns send traffic but zero direct sales that can actually be OK.