Digital Marketing And Social Media PR – The Future Buzz

I’ve previously shared Gen Y observations from a personal perspective as someone part of the generation. Continuing this dialog, a recent article by Rebekah Monson caught my eye sharing her observations on Gen Y. It reacted to the recent long-winded NY Times and Slate articles on 20-somethings.

Many champion niche as the definitive factor for producing successful digital media. Nothing could be further from the truth. In a recent post at SmartBlog on social media, Jesse Stanchak shares a poll of his audience’s qualifying factors for “what makes a blog great.”

There were some interesting reactions to my recent Jack Bauer post on and off this blog. Aside from those who enjoyed the analogy, those who disagreed responded (predictably) with comments such as:

But we can’t do that

I would be fired for acting like that!

The fictional character Jack Bauer of 24 was indispensable as an agent for the Counter Terrorist Unit (CTU). He ignored orders. He went off protocol. That didn’t matter, he was critical to the success of the agency and the safety of the country as a whole within the context of the show.

Recently, Eric Friedman published an EarlyStager approval matrix I found quite interesting. Taking inspiration from that I decided to create a modern marketing and PR professional fluency matrix. See below for a breakdown of my perspective on the current state of marketing and PR pros. Since this is, of course, a view from my own experiences – I’m curious what you think?

While at the SES conference in San Francisco last week, I noticed the above sign in the front of the session hall. And I had to stop and snap a picture to share with you here – because I think this messaging is misguided.