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You Never Fully Adopted The Web If You Don’t Have A Community

Jeremiah Owyang has a recent post where he makes the point that social business is like the internet in 1997. He’s spot on, but the post highlights something larger he didn’t say.

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February 28, 2011 Author Adam Singer In Digital Marketing and PR
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VaultPress: Blog Protection From The Makers Of WordPress

Serious online publishers use Wordpress. It’s the easiest to use, most flexible, customizable and scalable self-publishing platform.

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February 25, 2011 Author Adam Singer In Blogging
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Have You Embraced Being A Media Company? Really?

It’s not a new notion that every company is a media company, but it’s still a succinct way to describe the shift in communications the web has enabled. This isn’t a strategy, it’s simply the way the world is. Either embrace it or don’t.

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February 23, 2011 Author Adam Singer In Digital Marketing and PR
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7 Paid Promotional Tactics You Should Test

I’ve noticed some businesses and marketers have an aversion to paying for promotions online. While you should steer clear of certain tactics like paid links or paid blogging, white-hat paid tactics absolutely have their place in holistic online marketing.

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February 22, 2011 Author Adam Singer In Digital Marketing and PR
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If You Can’t Be The Source, Be The Resource

People used to come into my sandwich shop craving pizza. I could see it in their eyes. They wanted melted mozzarella on a bed of tomato sauce with black olives, pepperoni and maybe just a touch of roasted red pepper.

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February 18, 2011 Author Guest Author In Digital Marketing and PR
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For Creatives The White Box Problem Is A Challenge, Not A Problem

Noah Brier points us to an interesting thought from Nina Kix on what scares off most new bloggers, the big white box problem:

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February 17, 2011 Author Adam Singer In links, quick bits