Chris Matyszczyk who keeps a blog called Technically Incorrect which brings “a fresh and irreverent perspective to the tech world” recently wrote a post on Rebecca Black. The post has far too many words than necessary for this cheesy fluff star-in-training but it’s good for pageviews to cover pop “culture” (culture there is an oxymoron) so I get it.
It’s an all too common complaint from marketing and PR professionals: how can we keep up with the demands of producing consistent content designed to achieve outcomes? Unfortunately if you’ve heard someone ask this question (in 2011!) they may already be beyond help.
Well I’ve been on a tear lately sharing examples of bad marketing. It’s hard not to do this when people keep lobbing them at me. But blatant SEO / social media spam? From a major B2B company that should definitely know better? How can we not share?
Joe Chernov, director of content for marketing automation provider Eloqua sent over a clever infographic to share with you. It’s creative (Jess3 always does a nice job) and shares a compelling story: the fact that the message is now the messenger.