A lot of marketers continue an unhealthy obsession with spending time purely in Facebook and Twitter. I see it again and again. And while Facebook and Twitter absolutely should have a place within a larger digital strategy, your marketing does not start and end with them. They’re outposts but not a hub.
There’s been a bit of an spammy trend lately in the blogosphere, the rise of user hostile plugins. What I mean by user hostile: plugins that offer little benefit for visitors and break anticipated user experience to (try and) selfishly benefit a site.
Chris Matyszczyk who keeps a blog called Technically Incorrect which brings “a fresh and irreverent perspective to the tech world” recently wrote a post on Rebecca Black. The post has far too many words than necessary for this cheesy fluff star-in-training but it’s good for pageviews to cover pop “culture” (culture there is an oxymoron) so I get it.
It’s an all too common complaint from marketing and PR professionals: how can we keep up with the demands of producing consistent content designed to achieve outcomes? Unfortunately if you’ve heard someone ask this question (in 2011!) they may already be beyond help.