At conferences, in boardrooms, from consultants and across the web I continue to hear the statement: blogs and social media (as if they’re different things). In cases it is from people new to the internet it’s excusable. But it’s just not accurate and in fact the proliferation of it isn’t just irksome, it could be dangerous.
From the CEO running a global corporation to the preteen hustling for loose change with a lemonade stand, anyone who has spent more than 10 minutes in the business world knows one thing for sure: nothing sells itself.
Images continue to be the web’s most underrated content format. And if anything, in 2011 we’ve seen the pace of image sharing continue to increase. I’m a fan of images in particular because of how simple they are both to pass on and manipulate: basically encouraging an ongoing story through a culture of remix.
Have more meetings is not beneficial. They aren’t where real work gets done. In fact, they do a good job at ruining your creative team member’s productivity. I’ve blogged about the importance of reducing meetings for years, usually noting how they are basically a destructive force you should minimize the impact of.
Noah has a fantastic post on the notion of media outlets selling something other than ads. The whole post is worth reading and helps explain something readers here already understand: that every company is a media company (all creating media for different outcomes).
One of the ancillary benefits to keeping a community is I can conduct experiments and share results with you here (I can’t do that with client communities directly for obvious reasons).