8 comments

7 Paid Promotional Tactics You Should Test

I’ve noticed some businesses and marketers have an aversion to paying for promotions online. While you should steer clear of certain tactics like paid links or paid blogging, white-hat paid tactics absolutely have their place in holistic online marketing.

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February 22, 2011 Author Adam Singer In Digital Marketing and PR
6 comments

If You Can’t Be The Source, Be The Resource

People used to come into my sandwich shop craving pizza. I could see it in their eyes. They wanted melted mozzarella on a bed of tomato sauce with black olives, pepperoni and maybe just a touch of roasted red pepper.

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February 18, 2011 Author Guest Author In Digital Marketing and PR
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For Creatives The White Box Problem Is A Challenge, Not A Problem

Noah Brier points us to an interesting thought from Nina Kix on what scares off most new bloggers, the big white box problem:

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February 17, 2011 Author Adam Singer In links, quick bits
13 comments

It’s OK To Care About What You Do

Ian Lurie has been one of my favorite bloggers lately, and not just because we’re both (occasionally) snarky. He consistently has something to say and is one of the rare people in our industry who isn’t afraid to break rules and write with personality.

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February 16, 2011 Author Adam Singer In Inspiration
6 comments

CBS Files Copyright Claim Against Itself

Well you can’t make this stuff up. A CBS reporter embedded a video of one of their own pieces of content onto a CBS-owned web property. Only to have it soon yanked down by lawyers (or lawyer-bots – AKA auto-DMCA patrol). A Redditor got a screengrab of this gem before CBS edited the post:

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February 15, 2011 Author Adam Singer In links, quick bits
6 comments

NYT Article On Social Media Offers Platitudes, Generic Advice And False Expectations

Either due to lack of experience producing real business results or naivety as to what they’re talking about, many consultants and media professionals set the wrong expectation with social media marketing.

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February 14, 2011 Author Adam Singer In The Social Web