I’ve noticed some businesses and marketers have an aversion to paying for promotions online. While you should steer clear of certain tactics like paid links or paid blogging, white-hat paid tactics absolutely have their place in holistic online marketing.
Well you can’t make this stuff up. A CBS reporter embedded a video of one of their own pieces of content onto a CBS-owned web property. Only to have it soon yanked down by lawyers (or lawyer-bots – AKA auto-DMCA patrol). A Redditor got a screengrab of this gem before CBS edited the post:
Either due to lack of experience producing real business results or naivety as to what they’re talking about, many consultants and media professionals set the wrong expectation with social media marketing.