Today I was thinking about how most people treat marketing and PR. And my reaction is most treat it as this immutable thing that is more static and final than it should be. What I mean by this is they think it is imperative to construct a perfect, finished product and then, eventually, ship it. As if it has to be flawless first.
Today’s post is going to be pretty geeky. Consider yourself warned. Anyway, growing up I was really into RTS (real-time strategy) games. Titles like Warcraft 1 and 2, Age of Empires, Starcraft, I couldn’t get enough of them.
Despite digital marketing being nothing new, there is still a lot of shiny object chasing going on. And it is dangerous because it distracts you from achieving any sort of real outcomes from your activities.
Of the macro social news sites, Reddit has easily become my favorite over the past 4 years or so. The community, unlike Digg, gets close to a true model of diversity, aggregation and incentives: the three elements that come together to create social scientist Scott Page’s diversity prediction theorem.