From the CEO running a global corporation to the preteen hustling for loose change with a lemonade stand, anyone who has spent more than 10 minutes in the business world knows one thing for sure: nothing sells itself.
Images continue to be the web’s most underrated content format. And if anything, in 2011 we’ve seen the pace of image sharing continue to increase. I’m a fan of images in particular because of how simple they are both to pass on and manipulate: basically encouraging an ongoing story through a culture of remix.
Have more meetings is not beneficial. They aren’t where real work gets done. In fact, they do a good job at ruining your creative team member’s productivity. I’ve blogged about the importance of reducing meetings for years, usually noting how they are basically a destructive force you should minimize the impact of.
Noah has a fantastic post on the notion of media outlets selling something other than ads. The whole post is worth reading and helps explain something readers here already understand: that every company is a media company (all creating media for different outcomes).
One of the ancillary benefits to keeping a community is I can conduct experiments and share results with you here (I can’t do that with client communities directly for obvious reasons).
Earlier this year I contributed a guest post at Copyblogger on the fact that copywriters need to understand data. Their editors had a little fun with my headline (they threw in the “get out of the business” bit) but they have a point. Copywriters who aren’t data driven may soon find demand for their skills fade.