As it’s nearly the end of the year, I thought I’d share a round-up of what you, the readers here, found most interesting. To give a little context: all posts on this blog were viewed in total more than 1,000,000 times this year. Following are the 10 most popular that were actually published in 2010.
Unless you slept through the 80′s and early 90′s you’ve heard of MacGyver – the resourceful agent for the fictional Phoenix Foundation in Los Angeles on the TV show of the same name. MacGyver was unlike secret agents in other television series and films because instead of relying on high-tech weapons and sophisticated tools, he relied on his brain and creative problem solving to outsmart enemies
Tim O’Reilly and John Battelle hosted yet another very good Web 2.0 Summit in San Francisco a few weeks ago. While I did not have the fortune of attending the event in person, I did take advantage of the real-time stream and watched quite a few of the presentations and interviews. (All the Web 2.0 Summit presentations are also now archived on YouTube.)
I’ve previously written posts on how to find and vet digital marketing talent as well as how to choose an online marketing or PR agency. Along those lines of thinking, today I was reading through my feeds and came across a post on how to spot a great SEO. Nick shares some smart thinking here:
As of late, Reddit has been my favorite online community. It has a similar feeling to the forums I frequented in the late 90′s and early 00′s. Which having contributed more than 20,000 posts as both community member and moderator of music, tech and gaming boards growing up — I have a soft spot for.
Today I wanted to share an observation about a common mistake PR and marketing professionals make when focusing efforts in social media. In essence, most companies don’t focus on growing opt-in at the source for their digital communities. Instead they end up spending more time in other people’s platforms.