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CVS Stops Selling Cigarettes: Great PR? Yes. Courageous? Hardly.

no-smoking

Recently the news broke that CVS would discontinue selling cigarettes. I was surprised, like most people and clicked through my CNN alert to read the news with interest. The basics of the announcement are this, as reported on CNN.com:

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February 11, 2014 Author Guest Author In Digital Marketing and PR
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BuzzFeed Bashes Creative Use Of Data, Then Tries To Hire Data Geek

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BuzzFeed is apparently trying to hire a data editor (see the job listing here, we’ve also screencapped it below for when it’s eventually taken down):

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February 7, 2014 Author Adam Singer In links, quick bits
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McDonald’s Responds To Pink Goop: But Is It A Good Idea?

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There’s been a picture circulating on the Internet for years that McDonald’s Chicken Nuggets are comprised of some mysterious type of pink goop. Here’s that image if you’ve never seen it.

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February 6, 2014 Author Adam Singer In Digital Marketing and PR
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Brand Bowl Outshines Super Bowl: The Winners and Losers

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While it was pretty clear from the first half which team was going to win the Super Bowl, the Brand Bowl carried much more excitement as ads vied for attention with the typical over-the-top drama.

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February 3, 2014 Author Guest Author In Digital Marketing and PR
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Reporter Follows Celeb-Obsessed People, Complains Twitter Is Broken

beiber

Oh NYT. What are we going to do with you this month? First you run an op-ed so out of touch with reality it made the AARP look trendy. Now you run a story on Twitter that would make a newbie metablogger blush.

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January 27, 2014 Author Adam Singer In Digital Marketing and PR
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The Best Social Media Storytelling Throws Customers To The Lions

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If you want to put your finger on the zeitgeist of brand storytelling today, watch the recent GoPro ad, “Lions – The New Endangered Species.”

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January 24, 2014 Author Guest Author In Digital Marketing and PR