Digital Marketing And Social Media PR – The Future Buzz

I dreaded I’d made an irreversible mistake. Shortly after joining Kinvey, a mobile backend as a service start-up, I had lunch with Mike Volpe. Mike’s the CMO of HubSpot, a company after which I’ve modeled my approach to marketing.

There’s a whole bunch of discussion this week about McDonald’s adopting QR codes on their bags for customers to scan in order to access nutritional information. And judging from the reactions in comments and on Twitter, many marketers can’t figure out why.

Andrew Chen has a smart post on the concept of the startup seagull. No, that’s not a typo. What exactly is a startup seagull? I’ll let Andrew explain:

Telling people to “create compelling content” is not marketing advice. It’s common sense. And if this is the type of content you create or share, you’re part of the problem.

Ninlabs Research has a fantastic post outlining the high cost of interruption for programmers. It’s worth a read and provides data which supports the concept of the maker’s vs. manager’s schedule.

So you think you’re super original, copy-pasting content from Reddit into other platforms. Yeah, you’re not. Reddit is not some secret site, it has millions of users. Many of the people who do this (see: those who copy-paste a headline another user came up with) look ridiculous.