2 comments

Not Everyone Needs to Be a Wrecking Ball

shattered

Now more than ever, it seems celebrities are increasingly using controversy as a branding strategy. After all: no press is bad press, right?

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November 27, 2013 Author Guest Author In Digital Marketing and PR
6 comments

TV Is Over: Digital Is The Canonical Place For Ads

onlineads1

I’m still shocked by the inequality brands spend on dusty, dated marketing tactics like TV advertising as opposed to focusing (contextually-relevant) ads on places people actually spend time.

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November 19, 2013 Author Adam Singer In Digital Marketing and PR
13 comments

Why We Won’t Run Your Guest Post

trash

If you run an even remotely popular site, you likely get submissions for guest content. And while I will always allow passionate people to share unique ideas here, I haven’t built a community for 6+ years to let anyone spam you. I ruthlessly guard the signal to noise ratio.

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November 14, 2013 Author Adam Singer In Digital Marketing and PR
7 comments

Remaining 300 Blockbuster Stores Finally Put Out Of Their Misery

blockbuster-closing

As if the decline of cable TV wasn’t obvious enough (I wish we could expedite the end of the ‘dumb pipe’ even faster) anyone with a pulse knows the physical video rental model has long been over.

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November 6, 2013 Author Adam Singer In links, quick bits
8 comments

For Students, Inexperience Breeds Overconfidence

workforce_1a

I always believe there is more to learn, more to accomplish and work to keep an attitude of ‘expert at nothing.’ Expert implies total understanding which is not really possible in anything. You can always go deeper.

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October 31, 2013 Author Adam Singer In links, quick bits
2 comments

The Latest Low Of Mainstream Media Reporting

giraffe-shutterstock

Avatars. Memes. Internet. It’s all so new and scary! But don’t worry clueless Internet user, MSM is here to help. In what could pass ironically for a story in The Onion, CNN thought it important enough to report on users changing their avatars in Facebook.

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October 29, 2013 Author Adam Singer In links, quick bits