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Brand Bowl Outshines Super Bowl: The Winners and Losers

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While it was pretty clear from the first half which team was going to win the Super Bowl, the Brand Bowl carried much more excitement as ads vied for attention with the typical over-the-top drama.

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February 3, 2014 Author Guest Author In Digital Marketing and PR
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Reporter Follows Celeb-Obsessed People, Complains Twitter Is Broken

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Oh NYT. What are we going to do with you this month? First you run an op-ed so out of touch with reality it made the AARP look trendy. Now you run a story on Twitter that would make a newbie metablogger blush.

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January 27, 2014 Author Adam Singer In Digital Marketing and PR
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The Best Social Media Storytelling Throws Customers To The Lions

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If you want to put your finger on the zeitgeist of brand storytelling today, watch the recent GoPro ad, “Lions – The New Endangered Species.”

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January 24, 2014 Author Guest Author In Digital Marketing and PR
5 comments

Macro Social Sites Are Just A Part Of The Digital Puzzle

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A while ago I published a post sharing data from a site I run showing that two popular macro social sites are just a tiny sliver of traffic to a well-marketed brand. And this is a good thing!

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January 23, 2014 Author Adam Singer In Digital Marketing and PR
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The No-Nonsense Guide to ROI in Social Media

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As a digital marketing strategist it confounds me that even as 2014 is in full swing, marketers, publishers and startups are sadly (still) debating the issue of return on investment (ROI) from social media.

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January 22, 2014 Author Guest Author In Digital Marketing and PR
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Headlines Against Humanity: A Brilliant Commentary On The State Of Media

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One of the most important things for media to master is the art of the headline, as is the art of the lede. Unfortunately the former is frequently abused purely for the sake of clicks from the average social media user. It’s become less art, more pandering.

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January 7, 2014 Author Adam Singer In links, quick bits