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Macro Social Sites Are Just A Part Of The Digital Puzzle

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A while ago I published a post sharing data from a site I run showing that two popular macro social sites are just a tiny sliver of traffic to a well-marketed brand. And this is a good thing!

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January 23, 2014 Author Adam Singer In Digital Marketing and PR
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The No-Nonsense Guide to ROI in Social Media

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As a digital marketing strategist it confounds me that even as 2014 is in full swing, marketers, publishers and startups are sadly (still) debating the issue of return on investment (ROI) from social media.

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January 22, 2014 Author Guest Author In Digital Marketing and PR
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Headlines Against Humanity: A Brilliant Commentary On The State Of Media

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One of the most important things for media to master is the art of the headline, as is the art of the lede. Unfortunately the former is frequently abused purely for the sake of clicks from the average social media user. It’s become less art, more pandering.

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January 7, 2014 Author Adam Singer In links, quick bits
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NYT Columnist Proves (Again) Op-Eds Are Out Of Touch With Society

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I love the NYT, it has always been one of my favorite publications I’ve read daily since I was a kid. However this opinion piece on marijuana reform is without question the single worst thing I think I’ve ever read on the site. Go read it, we’ll wait.

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January 3, 2014 Author Adam Singer In links, quick bits
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Your Website Is Fat & Slow: Resolve To Make It Faster In 2014

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There is a plugin I install on any browser I use, called Ghostery. I use it to understand scripts a site is loading that may be slowing the site down. As you will learn, website load time is an incredibly important metric that is often looked over when optimizing sites for conversions.

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January 1, 2014 Author Guest Author In Digital Marketing and PR
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Anti-Internet Labels Are Ruining Mix Culture & Cloud Music Platforms

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I’ve already written posts bemoaning industries who cling to the past particularly on issues like copyright. But I’ve typically shared examples of other people and brands put in these ridiculous situations that benefit no one.

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December 28, 2013 Author Adam Singer In Web Trends and News