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Useful Link: Measurement Guide From Google


We’ve written plenty of posts on measurement, noting frequently that data is everyone’s domain and that everyone, no matter what facet of marketing or PR you’re in, needs to get to conversion.

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November 7, 2014 Author Adam Singer In links, quick bits

3 Key Metrics Groups for Publishers to Measure & Questions They Answer


In a previous column, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics…

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October 30, 2014 Author Adam Singer In Digital Marketing and PR

Complaining About Cell Phone Usage Makes You Sound Ridiculous

Standing Room Only

We live in a world more open and connected than ever before. People globally have conversations with others in their field or with those who share their passion, hobby or art with ease. Collaboration on projects and ideas of all types is happening at an unprecedented scale.

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October 24, 2014 Author Adam Singer In Opinions, Randomness

Gawker Story Bashing Stubble Flies In The Face Of Actual Data


Gawker decided to troll the Internet with a story bashing guys who maintain short facial hair (aka stubble). The diatribe is a 100% subjective, if not impassioned plea for men everywhere to not maintain stubble.

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October 22, 2014 Author Adam Singer In links, quick bits
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More Data Proves Our Thesis On Soda Being The New Cigarettes


Although this isn’t a health blog, I like to cover all types of future trends and make predictions on them. One such trend I’ve written up repeatedly is the harmfulness of sugar, and how an excessive amount of refined sugar (like in a soda) is killing you.

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October 21, 2014 Author Adam Singer In links, quick bits

Dear McDonald’s: No One Wants To See How The Sausage Is Made

Screen Shot 2014-10-13 at 1.14.20 PM

I’ve written up brilliant strategic plays by McDonald’s in the past. But I’ve also shared that they’re completely and totally misguided in their recent tactic of showing “how the sausage is made” and how their “food” is essentially created in a laboratory / factory.

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October 13, 2014 Author Adam Singer In Digital Marketing and PR