A while ago I published a post sharing data from a site I run showing that two popular macro social sites are just a tiny sliver of traffic to a well-marketed brand. And this is a good thing!
One of the most important things for media to master is the art of the headline, as is the art of the lede. Unfortunately the former is frequently abused purely for the sake of clicks from the average social media user. It’s become less art, more pandering.
I love the NYT, it has always been one of my favorite publications I’ve read daily since I was a kid. However this opinion piece on marijuana reform is without question the single worst thing I think I’ve ever read on the site. Go read it, we’ll wait.
There is a plugin I install on any browser I use, called Ghostery. I use it to understand scripts a site is loading that may be slowing the site down. As you will learn, website load time is an incredibly important metric that is often looked over when optimizing sites for conversions.
I’ve already written posts bemoaning industries who cling to the past particularly on issues like copyright. But I’ve typically shared examples of other people and brands put in these ridiculous situations that benefit no one.