Today’s Chinese Customer: Living at the Speed of Light


Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.

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August 19, 2014 Author Guest Author In Digital Marketing and PR

A New PR Resource For Search Visibility & Measurement


In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.

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July 30, 2014 Author Guest Author In Digital Marketing and PR

HBO Doesn’t Get It, (Still) Forces Cable TV On Users For Streaming


I really, really want to pay for HBO’s content. But I do not want cable TV. Or any ‘dumb pipe.’ I’ve written about this time and time again and having never paid for cable TV since moving out of my parent’s house in early 2000s I’m not being forced into a world of subsidizing content I don’t want or can’t timeshift.

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July 29, 2014 Author Adam Singer In links, quick bits

Soon Everyone Will Own A Smartphone


I previously shared research on smartphone ownership that showed more than 50% of Americans own a smartphone. In that post I noted the day will come sooner rather than later that everyone has one: of all ages and demographics.

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July 8, 2014 Author Adam Singer In links, quick bits

Movie Attendance Plummets: 43% Decline In Y/Y for July 4

Screen Shot 2014-07-07 at 10.41.43 AM

We’ve been sharing data related to the decline of people physically going to the movie theater to watch movies for several years, while also showing consistent increases in users streaming content to the comfort (and high quality screens) of their homes.

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July 7, 2014 Author Adam Singer In links, quick bits

Initial Data (And Common Sense) Is In: MJ Legalization = Positive


Despite some people who have either a biased, uninformed or simply out of touch view on marijuana reform, the US is finally moving forward with the logical step of legalization. We already know from historic experience that prohibition just doesn’t work.

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June 30, 2014 Author Adam Singer In Digital Marketing and PR