While it was pretty clear from the first half which team was going to win the Super Bowl, the Brand Bowl carried much more excitement as ads vied for attention with the typical over-the-top drama.
Oh NYT. What are we going to do with you this month? First you run an op-ed so out of touch with reality it made the AARP look trendy. Now you run a story on Twitter that would make a newbie metablogger blush.
If you want to put your finger on the zeitgeist of brand storytelling today, watch the recent GoPro ad, “Lions – The New Endangered Species.”
A while ago I published a post sharing data from a site I run showing that two popular macro social sites are just a tiny sliver of traffic to a well-marketed brand. And this is a good thing!
One of the most important things for media to master is the art of the headline, as is the art of the lede. Unfortunately the former is frequently abused purely for the sake of clicks from the average social media user. It’s become less art, more pandering.