Despite digital marketing being nothing new, there is still a lot of shiny object chasing going on. And it is dangerous because it distracts you from achieving any sort of real outcomes from your activities.
Of the macro social news sites, Reddit has easily become my favorite over the past 4 years or so. The community, unlike Digg, gets close to a true model of diversity, aggregation and incentives: the three elements that come together to create social scientist Scott Page’s diversity prediction theorem.
Here’s your call to action: together we can end voicemail. Maybe that’s a bit ambitious, but at the very least collectively we can reduce it.