Have more meetings is not beneficial. They aren’t where real work gets done. In fact, they do a good job at ruining your creative team member’s productivity. I’ve blogged about the importance of reducing meetings for years, usually noting how they are basically a destructive force you should minimize the impact of.
Noah has a fantastic post on the notion of media outlets selling something other than ads. The whole post is worth reading and helps explain something readers here already understand: that every company is a media company (all creating media for different outcomes).
One of the ancillary benefits to keeping a community is I can conduct experiments and share results with you here (I can’t do that with client communities directly for obvious reasons).
Earlier this year I contributed a guest post at Copyblogger on the fact that copywriters need to understand data. Their editors had a little fun with my headline (they threw in the “get out of the business” bit) but they have a point. Copywriters who aren’t data driven may soon find demand for their skills fade.
If your company has not (fully) embraced the web yet and decided to do so today, it isn’t as simple as flicking a switch. Nor should it be. Digital marketing is a journey, one in which both team members and organizations should embark on rather than simply taking a “check the box” mentality.
Ideas on this blog have been viewed several million times by visitors globally. What has been the most popular? Today I thought it would be fun to share the 20 most viewed posts of all time on The Future Buzz. After all, you’re the ones sharing them (and thank you for that).