2005 called. They want their “internet marketing expert” posts back. The social web as a whole is clearly as susceptible to linkbait as it always was. We know this. But the reason this specific discussion spread so far is simple: there are more people here now who weren’t the first time and have no idea the thread is a repost.
The constant, tireless battle between record labels, artists and consumers is one I’ve somewhat documented over the last few years. But nowhere near the extent sites like Techdirt have. If you’ve been reading the coverage like I have, it has pretty much started to feel like a broken record.
Many continue an unhealthy obsession with influence. Except the web isn’t really about influence. It never was. The mere fact so many use influence as jargon of choice to define their web startups which tout ability to show “how important” someone is shows a lack of comprehension of the nature of web communities.
I’ve been thinking about this a lot, and as someone who has been a member, moderator and creator of web communities both independent and within macro social networks (i.e., Facebook, LinkedIn) for more than 10 years I’ve come to a simple conclusion.
Today I was thinking about how most people treat marketing and PR. And my reaction is most treat it as this immutable thing that is more static and final than it should be. What I mean by this is they think it is imperative to construct a perfect, finished product and then, eventually, ship it. As if it has to be flawless first.