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50 (More) Viral Images The Web Shared In 2011

Images continue to be the web’s most underrated content format. And if anything, in 2011 we’ve seen the pace of image sharing continue to increase. I’m a fan of images in particular because of how simple they are both to pass on and manipulate: basically encouraging an ongoing story through a culture of remix.

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April 18, 2011 Author Adam Singer In Digital Marketing and PR
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Set Your Creative Team Members Free

Have more meetings is not beneficial. They aren’t where real work gets done. In fact, they do a good job at ruining your creative team member’s productivity. I’ve blogged about the importance of reducing meetings for years, usually noting how they are basically a destructive force you should minimize the impact of.

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April 14, 2011 Author Adam Singer In Inspiration
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Playing By A Completely Different Set Of Rules

Noah has a fantastic post on the notion of media outlets selling something other than ads. The whole post is worth reading and helps explain something readers here already understand: that every company is a media company (all creating media for different outcomes).

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April 12, 2011 Author Adam Singer In Web Trends and News
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Twitter Experiment Results – Swapping Person To Brand

One of the ancillary benefits to keeping a community is I can conduct experiments and share results with you here (I can’t do that with client communities directly for obvious reasons).

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April 11, 2011 Author Adam Singer In Digital Marketing and PR
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Data Is Everyone’s Domain

Earlier this year I contributed a guest post at Copyblogger on the fact that copywriters need to understand data. Their editors had a little fun with my headline (they threw in the “get out of the business” bit) but they have a point. Copywriters who aren’t data driven may soon find demand for their skills fade.

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April 7, 2011 Author Adam Singer In Digital Marketing and PR
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Digital Marketing Is A Journey

If your company has not (fully) embraced the web yet and decided to do so today, it isn’t as simple as flicking a switch. Nor should it be. Digital marketing is a journey, one in which both team members and organizations should embark on rather than simply taking a “check the box” mentality.

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April 5, 2011 Author Adam Singer In Digital Marketing and PR