Joe Chernov at Eloqua has really been pushing the envelope with content marketing. As one example, their teams have been producing stunning visualizations (previously we shared their Intersection of Influence infographic).
All Facebook recently ran a story with the headline: SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts. Except Future Buzz readers are already laughing that anyone thinks this is a “shocker.”
All I can think of when I hear people talk about their Klout scores is the famous opening line from the popular TV Show Whose Line Is It Anyway.
The best place for an actor to search for their character is inside themselves. Some (the bad ones) work from the outside in, looking for some external source to copy, shape and mold. But their performance looks like a performance, a copy of something else and it loses it’s authenticity.
This week, I’m headed to Baltimore for the 2011 Vocus user summit. I’ll be speaking alongside Scott Stratten, David Meerman Scott, Gini Dietrich, Ann Handley, Joe Chernov, Valeria Maltoni and my previous CEO Lee Odden among others. Quite the lineup for a user summit, even better than most conferences.