Digital Marketing And Social Media PR – The Future Buzz

Robert Greene’s 50th Law, which says, in essence, to fear nothing is a concept most struggle with.  Not Hunter S. Thompson – at least in the context of applying for a job with the Vancouver Sun.  Seeking a new job, Thompson decided to pen the following letter to the new Sun editorial director as his application.  Worth reading and far better than the average job application letter (hat tip to the Sun for sharing this).

Just part of what I do as a digital marketer is provide consulting to companies who blog in a mix of verticals – including medical technology, marketing, web applications, and recruiting. And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web.

Recently blogger Rob Birgfeld over at Smart Brief wrote a post on the importance of keeping content short. Unfortunately, it is an ongoing myth that web content must be short. There are no “rules” with length of successful content, in fact if you look at some of the most popular digital personalities (consider Tamar Weinberg or Steve Pavlina) you’ll see their content is quite in depth.

Many traditional organizations love meetings. And for the most part, I’m not sure why. A majority of meetings are exercises in futility where nothing truly productive gets done. In the TV show The Office meetings are used as an ongoing joke where branch manager Michael Scott calls them for every arbitrary reason he can conjure.

Data visualization and infographics (related) are powerful ways to communicate data, stats or information that most communications pros never even consider. And yet in a world increasingly saturated with data and information, they are a potent way to tell your story, break through the clutter and even persuade people to action.

I’ve already said how I feel about Mashable. Their CEO Pete Cashmore did follow up and give his perspective which was cool – Pete is smart and following an obviously working path even if I don’t find much value in what they do. I get it, their approach to web content is “more posts is better.” They’re killing it so they shouldn’t listen to me anyway.