Obsessed With Your Klout Score? You’re Doing It Wrong

All I can think of when I hear people talk about their Klout scores is the famous opening line from the popular TV Show Whose Line Is It Anyway.

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June 21, 2011 Author Adam Singer In Data Spin

Why Copying Other Bloggers Is Never Sustainable

The best place for an actor to search for their character is inside themselves. Some (the bad ones) work from the outside in, looking for some external source to copy, shape and mold. But their performance looks like a performance, a copy of something else and it loses it’s authenticity.

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June 20, 2011 Author Guest Author In Blogging

Still Making These 4 Mistakes? You’re Not A Media Company Yet

This week, I’m headed to Baltimore for the 2011 Vocus user summit. I’ll be speaking alongside Scott Stratten, David Meerman Scott, Gini Dietrich, Ann Handley, Joe Chernov, Valeria Maltoni and my previous CEO Lee Odden among others. Quite the lineup for a user summit, even better than most conferences.

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June 14, 2011 Author Adam Singer In Digital Marketing and PR

Go Through The Process Start To Finish

Recently my friend John Boitnott (who we’ve interviewed here at The Future Buzz) and I were discussing why so much digital marketing we see is painful to watch.

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June 13, 2011 Author Adam Singer In Digital Marketing and PR

Best Buy Learns The Streisand Effect Is Very Real

There is not a doubt in my mind Best Buy wants to be social. Strategically, they have been a regular case study for holistic use of the web. Their tactical execution is usually pretty good (ex: check out their Twelpforce account on Twitter).

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June 10, 2011 Author Adam Singer In The Social Web

The Notes You Don’t Play

2005 called. They want their “internet marketing expert” posts back. The social web as a whole is clearly as susceptible to linkbait as it always was. We know this. But the reason this specific discussion spread so far is simple: there are more people here now who weren’t the first time and have no idea the thread is a repost.

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June 8, 2011 Author Adam Singer In Digital Marketing and PR