Eloqua Social Media ProBook And Digital Marketing Q&A

Joe Chernov at Eloqua has really been pushing the envelope with content marketing. As one example, their teams have been producing stunning visualizations (previously we shared their Intersection of Influence infographic).

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June 29, 2011 Author Adam Singer In Digital Marketing and PR

Shortest Path To Social Success: Hire Smart People

I rather enjoy Peter Kim’s thoughts on the web and technology in general. I’ve included him in posts and projects produced for The Future Buzz for years, so longtime readers already know him.

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June 27, 2011 Author Adam Singer In The Social Web

Uh, Obviously …Your Facebook Updates Are Mostly Ignored

All Facebook recently ran a story with the headline: SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts. Except Future Buzz readers are already laughing that anyone thinks this is a “shocker.”

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June 23, 2011 Author Adam Singer In The Social Web

Obsessed With Your Klout Score? You’re Doing It Wrong

All I can think of when I hear people talk about their Klout scores is the famous opening line from the popular TV Show Whose Line Is It Anyway.

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June 21, 2011 Author Adam Singer In Data Spin

Why Copying Other Bloggers Is Never Sustainable

The best place for an actor to search for their character is inside themselves. Some (the bad ones) work from the outside in, looking for some external source to copy, shape and mold. But their performance looks like a performance, a copy of something else and it loses it’s authenticity.

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June 20, 2011 Author Guest Author In Blogging

Still Making These 4 Mistakes? You’re Not A Media Company Yet

This week, I’m headed to Baltimore for the 2011 Vocus user summit. I’ll be speaking alongside Scott Stratten, David Meerman Scott, Gini Dietrich, Ann Handley, Joe Chernov, Valeria Maltoni and my previous CEO Lee Odden among others. Quite the lineup for a user summit, even better than most conferences.

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June 14, 2011 Author Adam Singer In Digital Marketing and PR