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Kill The Campaign, Embrace Improvisation

Today I was thinking about how most people treat marketing and PR. And my reaction is most treat it as this immutable thing that is more static and final than it should be. What I mean by this is they think it is imperative to construct a perfect, finished product and then, eventually, ship it. As if it has to be flawless first.

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May 30, 2011 Author Adam Singer In Digital Marketing and PR
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What Digital Marketing And RTS Games Have In Common

Today’s post is going to be pretty geeky. Consider yourself warned. Anyway, growing up I was really into RTS (real-time strategy) games. Titles like Warcraft 1 and 2, Age of Empires, Starcraft, I couldn’t get enough of them.

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May 25, 2011 Author Adam Singer In Digital Marketing and PR
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Reflections On 6 Months Without A Car

Around 6 months ago I moved from Minneapolis to San Francisco to work at LEWIS PR. During the process, despite warnings from others (similar to those I received when I got rid of TV) I decided to try going car-free.

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May 23, 2011 Author Adam Singer In Personal
7 comments

Get Organized Around Content

How many new blog posts or web pages does your company publish every week? 5? 3? 1? Inconsistent? Do you really expect to scale web traffic, conversions and community if you don’t consistently show up? If you do, you’re dreaming.

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May 20, 2011 Author Adam Singer In Digital Marketing and PR
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If You Chase These 5 Things, You’re Doing It Wrong

Despite digital marketing being nothing new, there is still a lot of shiny object chasing going on. And it is dangerous because it distracts you from achieving any sort of real outcomes from your activities.

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May 19, 2011 Author Adam Singer In Digital Marketing and PR
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Is Your Brand Prepared To Answer Anything?

Of the macro social news sites, Reddit has easily become my favorite over the past 4 years or so. The community, unlike Digg, gets close to a true model of diversity, aggregation and incentives: the three elements that come together to create social scientist Scott Page’s diversity prediction theorem.

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May 18, 2011 Author Adam Singer In Digital Marketing and PR