6 comments

PR Needs To Shift From Reactive To Proactive

I’m convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead. But only if they can become truly proactive in their approach to the practice.

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March 31, 2011 Author Adam Singer In Digital Marketing and PR
4 comments

Be Remarkably Productive

Jared Goralnick who keeps the wonderful Techno Theory blog always shares smart thinking. Recently he wrote a post on something I’ve been practicing for years but never put into words. The notion of being remarkable, not productive:

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March 30, 2011 Author Adam Singer In links, quick bits
13 comments

Social Media Is More Than Facebook And Twitter

traffic

A lot of marketers continue an unhealthy obsession with spending time purely in Facebook and Twitter. I see it again and again. And while Facebook and Twitter absolutely should have a place within a larger digital strategy, your marketing does not start and end with them. They’re outposts but not a hub.

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March 28, 2011 Author Adam Singer In Digital Marketing and PR
7 comments

Common Sense Fail

I’ve been traveling this week, and as usual paying attention to details surrounding me to share fun bits with you here. Well here’s a fun one involving peanut packaging on an airplane:

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March 25, 2011 Author Adam Singer In links, quick bits
15 comments

Tynt And Visibli: The Rise Of User Hostile Blog Plugins

There’s been a bit of an spammy trend lately in the blogosphere, the rise of user hostile plugins. What I mean by user hostile: plugins that offer little benefit for visitors and break anticipated user experience to (try and) selfishly benefit a site.

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March 22, 2011 Author Adam Singer In Blogging
9 comments

If You’re Going To Write About The Web, You Should Probably Understand Web Culture

Chris Matyszczyk who keeps a blog called Technically Incorrect which brings “a fresh and irreverent perspective to the tech world” recently wrote a post on Rebecca Black. The post has far too many words than necessary for this cheesy fluff star-in-training but it’s good for pageviews to cover pop “culture” (culture there is an oxymoron) so I get it.

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March 20, 2011 Author Adam Singer In links, quick bits