Many continue an unhealthy obsession with influence. Except the web isn’t really about influence. It never was. The mere fact so many use influence as jargon of choice to define their web startups which tout ability to show “how important” someone is shows a lack of comprehension of the nature of web communities.
I’ve been thinking about this a lot, and as someone who has been a member, moderator and creator of web communities both independent and within macro social networks (i.e., Facebook, LinkedIn) for more than 10 years I’ve come to a simple conclusion.
Today I was thinking about how most people treat marketing and PR. And my reaction is most treat it as this immutable thing that is more static and final than it should be. What I mean by this is they think it is imperative to construct a perfect, finished product and then, eventually, ship it. As if it has to be flawless first.
Today’s post is going to be pretty geeky. Consider yourself warned. Anyway, growing up I was really into RTS (real-time strategy) games. Titles like Warcraft 1 and 2, Age of Empires, Starcraft, I couldn’t get enough of them.