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Don’t Influence, Connect And Build Trust

Many continue an unhealthy obsession with influence. Except the web isn’t really about influence. It never was. The mere fact so many use influence as jargon of choice to define their web startups which tout ability to show “how important” someone is shows a lack of comprehension of the nature of web communities.

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June 3, 2011 Author Adam Singer In Digital Marketing and PR
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Why Macro Networks Aren’t Great At Community (Yet)

I’ve been thinking about this a lot, and as someone who has been a member, moderator and creator of web communities both independent and within macro social networks (i.e., Facebook, LinkedIn) for more than 10 years I’ve come to a simple conclusion.

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June 1, 2011 Author Adam Singer In The Social Web
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Kill The Campaign, Embrace Improvisation

Today I was thinking about how most people treat marketing and PR. And my reaction is most treat it as this immutable thing that is more static and final than it should be. What I mean by this is they think it is imperative to construct a perfect, finished product and then, eventually, ship it. As if it has to be flawless first.

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May 30, 2011 Author Adam Singer In Digital Marketing and PR
7 comments

What Digital Marketing And RTS Games Have In Common

Today’s post is going to be pretty geeky. Consider yourself warned. Anyway, growing up I was really into RTS (real-time strategy) games. Titles like Warcraft 1 and 2, Age of Empires, Starcraft, I couldn’t get enough of them.

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May 25, 2011 Author Adam Singer In Digital Marketing and PR
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Reflections On 6 Months Without A Car

Around 6 months ago I moved from Minneapolis to San Francisco to work at LEWIS PR. During the process, despite warnings from others (similar to those I received when I got rid of TV) I decided to try going car-free.

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May 23, 2011 Author Adam Singer In Personal
7 comments

Get Organized Around Content

How many new blog posts or web pages does your company publish every week? 5? 3? 1? Inconsistent? Do you really expect to scale web traffic, conversions and community if you don’t consistently show up? If you do, you’re dreaming.

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May 20, 2011 Author Adam Singer In Digital Marketing and PR