Jeremiah Owyang has a recent post where he makes the point that social business is like the internet in 1997. He’s spot on, but the post highlights something larger he didn’t say.
Serious online publishers use Wordpress. It’s the easiest to use, most flexible, customizable and scalable self-publishing platform.
I’ve noticed some businesses and marketers have an aversion to paying for promotions online. While you should steer clear of certain tactics like paid links or paid blogging, white-hat paid tactics absolutely have their place in holistic online marketing.