Two years ago, I wrote a post sharing the reasons you should blog and not just Tweet. The reasons in that post haven’t actually changed much since. But the point of that post wasn’t about simply blogging and Twitter. It’s larger than that.
In September of 2008, then popular blogger Maki who wrote (the now defunct) DoshDosh.com pulled bits from a fantastic essay by Paul McHenry Roberts into 9 unmissable writing tips.
The pace of change on the web has always been fast. Even frenetic. In fact change is one of the few constants these days in marketing, media and PR. If things didn’t change that would actually be more shocking than if they continue to.
I’ve been blogging on various self-hosted platforms since 2005 (and other people’s platforms even longer). Of all the sites I’ve developed, The Future Buzz is easily my favorite and where I’ve spent the most time building a community.
Joe Chernov at Eloqua has really been pushing the envelope with content marketing. As one example, their teams have been producing stunning visualizations (previously we shared their Intersection of Influence infographic).