4 comments

Twitter Experiment Results – Swapping Person To Brand

One of the ancillary benefits to keeping a community is I can conduct experiments and share results with you here (I can’t do that with client communities directly for obvious reasons).

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April 11, 2011 Author Adam Singer In Digital Marketing and PR
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Data Is Everyone’s Domain

Earlier this year I contributed a guest post at Copyblogger on the fact that copywriters need to understand data. Their editors had a little fun with my headline (they threw in the “get out of the business” bit) but they have a point. Copywriters who aren’t data driven may soon find demand for their skills fade.

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April 7, 2011 Author Adam Singer In Digital Marketing and PR
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Digital Marketing Is A Journey

If your company has not (fully) embraced the web yet and decided to do so today, it isn’t as simple as flicking a switch. Nor should it be. Digital marketing is a journey, one in which both team members and organizations should embark on rather than simply taking a “check the box” mentality.

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April 5, 2011 Author Adam Singer In Digital Marketing and PR
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The Top 20 Most Popular Future Buzz Posts Of All Time

Ideas on this blog have been viewed several million times by visitors globally. What has been the most popular? Today I thought it would be fun to share the 20 most viewed posts of all time on The Future Buzz. After all, you’re the ones sharing them (and thank you for that).

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April 4, 2011 Author Adam Singer In Digital Marketing and PR
6 comments

PR Needs To Shift From Reactive To Proactive

I’m convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead. But only if they can become truly proactive in their approach to the practice.

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March 31, 2011 Author Adam Singer In Digital Marketing and PR
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Be Remarkably Productive

Jared Goralnick who keeps the wonderful Techno Theory blog always shares smart thinking. Recently he wrote a post on something I’ve been practicing for years but never put into words. The notion of being remarkable, not productive:

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March 30, 2011 Author Adam Singer In links, quick bits